In order to sell his big match at Wrestlemania 3 against Hulk Hogan, Andre the Giant was promoted as having an undefeated streak that stretched over fifteen years. Gorilla Monsoon heavily sold that fact as well. However, he had actually been beaten a few times in other countries during that time period.
There are still plans within WWE to turn Antonio Cesaro into a baby face. It was supposed to have happened already, but the creative department simply has not found the time nor a suitable story to break him away from Zeb Colter and Jack Swagger.
Daniel Bryan, Chris Jericho, Kane, Mark Henry and Randy Orton all stepped into the steel cage at Elimination Chamber 2013, but it was Jack Swagger, accompanied by Zeb Colter, who victoriously walked away from the event with a shot at the World Heavyweight Championship.