In order to sell his big match at Wrestlemania 3 against Hulk Hogan, Andre the Giant was promoted as having an undefeated streak that stretched over fifteen years. Gorilla Monsoon heavily sold that fact as well. However, he had actually been beaten a few times in other countries during that time period.
There are still plans within WWE to turn Antonio Cesaro into a baby face. It was supposed to have happened already, but the creative department simply has not found the time nor a suitable story to break him away from Zeb Colter and Jack Swagger.