Over the past several months, Dean Ambrose has been losing a good amount of momentum, despite being one of the better performers in WWE. Management wants to help him turn things back around, so the idea of a heel turn is being tossed around backstage. Ambrose would do so during the main event of Payback. He would then join the Authority, which should cause quite a reaction from the audience because they like him a lot as a face.
May 9, 2015
There is some confusion backstage in WWE in regards to how Los Matadores are being used. They recently did a subtle heel turn because the front office needed someone to fill that role during a title match at Wrestlemania. However, many are questioning the decision to stick with that plan because El Torito was specifically designed to entertain the children. Diego and Fernando worked as heels during the Smackdown taping this week.
May 1, 2015
Since Paige might not be available because she is filming a movie and Naomi just did a heel turn, WWE is looking into the possibility of Nikki Bella working as a baby face when she defends the belt against the latter at Extreme Rules on Sunday night. They even tested out the audience reaction at a live event during the tour of Europe last week. The face turn might not necessarily be a full time thing, however, as management likes the Bella Twins as is.
April 20, 2015
Before AJ Lee stunned the professional wrestling world by announcing her early retirement from WWE, there were plans in place for her to turn do a heel turn and challenge Paige, who is still being scheduled to capture the Divas Championship from Nikki Bella at Extreme Rules. The creative department had to quickly find alternative plans. Since they already wrote the story, they simply decided to replace AJ with Naomi.
April 15, 2015
On Monday Night Raw, Naomi did a heel turn by attacking Paige after the latter eliminated the former to win the divas battle royal, which was held to determine the top contender for the championship. The plan right now is for Nikki Bella to drop the belt and build up some heel challenger for the Pale Princess to work with for the next couple of months. WWE basically just set up the first title defense with the segment tonight.
April 13, 2015
Some good news if you're a fan of the New Day. Since management could not get them over as baby faces, the plan now is to turn them into heel. As seen on Monday Night Raw, Xavier Woods and Big E Langston were a lot more aggressive in the ring than normal. They came close to cheating on a couple of occasions. The losses and boos will eventually cause them to go evil. This would mark the first heel turn for Kofi Kingston since joining WWE.
April 6, 2015
As many of you already saw on Monday Night Raw, Sheamus made his return to WWE this week. The front office gave him a little momentum boost by doing a heel turn. That is not the only change that we will see with the character. During the Smackdown taping, the former world heavyweight champion was given a new entrance theme song and a new entrance routine. For them to go through this much trouble, a push is obviously expected.
April 2, 2015
It looks like WWE has not given up on Emma after all. Many were under that impression when she was sent back down to NXT a couple of months ago. It was viewed as punishment, as many felt that the company only kept her around to avoid a public relations nightmare. The woman legally known as Tenille Dashwood has been working on a heel turn, and might just be the thing that gets her back on the main roster with a nice push to follow.
April 1, 2015
There is a very good chance now that Erick Rowan might be going back to the dark side very soon. Since the creative department is unable to come up with a standalone story line for the guy, there are talks that WWE could pull out a heel turn for Rowan. The belief is that he could be paired back up against with Luke Harper, another performer that is neglected by the writers. They would be utilized to provide tremendous depth to the tag team division.
February 27, 2015
On Monday Night Raw, fans witnessed Randy Orton being in cahoots with The Authority once again. That has led some to believe that he pulled a heel turn just one day after making a return at Fast Lane to attack Seth Rollins, Big Show and Kane. As of right now, WWE still has plans on Orton being utilized as a baby face. They simply wanted to show the friction between Orton and Rollins again in case some fans have forgotten after four months.
February 26, 2015