A big reason why Bobby Lashley was given the TNA World Heavyweight Championship this week is because he is viewed as a marketing asset. The company immediately sent out a press release to inform them that Lashley had become the new champion. TNA is touting his accomplishments as a collegiate athlete, military personnel, mixed martial arts and professional wrestling to the media.
June 20, 2014
While some are under the impression that he is simply portraying a character, Sgt Slaughter was once actually in the military, more precisely the Marine Corps. He even achieved the rank of Sargent during his tenure. That was how wrestling promoters came up with his gimmick and character.
February 15, 2014
A picture of Randy Orton being pulled over by a police officer in Florida because the tint on his car was darker than the state allows. The WWE star posted the image on his Instagram account and stated that the authorities should have bigger fish to fry than to simply pull over someone with tint that is too dark.
July 21, 2014