MERCHANDISE RUMORS
CM Punk
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
CM Punk
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
Antonio Cesaro
When Antonio Cesaro left him for Paul Heyman recently, Zeb Colter took to Twitter to ask fans who they thought should replace him and team with Jack Swagger in the Real Americans stable. Scott Dawson has been campaigning for the role through social media, but it is highly unlikely that WWE brings him up from developmental at this point in time.
April 19, 2014
Eric Young
Rumors have it that another reason why TNA gave the world heavyweight championship to Eric Young was to keep him from joining Jeff Jarrett in Global Force Wrestling. Young and Jarrett have a long history together, and they remain on very good terms. Since he is a very good worker and well liked backstage, TNA would much rather he stay with them long term.
April 18, 2014
Kevin Steen
It has been a couple of weeks now since Kevin Steen was rumored to have done a tryout with WWE, and very little news have surfaced since then in regards to the situation. The belief is that the company will not be signing Steen at the moment. He seems to be doing just fine, however, as Steen continues to consistently be booked by ROH and the independent wrestling circuit.
April 18, 2014
Hulk Hogan
Earlier in the week, it was revealed that Hulk Hogan had been booked to work the Smackdown taping in London next month. Word going around is that the company convinced the former world champion to work the show because WWE has struggled to fill the arenas when they do back to back shows. Undertaker was utilized as a draw last year to help with the problem.
April 18, 2014
Brock Lesnar
The plans being penciled in backstage for Summerslam 2014 is for Brock Lesnar to make his return and challenge Daniel Bryan for the WWE championship. Rumors going around right now is that Lesnar will be taking time off until about a month before the pay per view. The former UFC champion would then return and state that his next challenge in WWE is to go after the world title.
April 18, 2014
Alexander Rusev
While management has not officially give him an extended feud to work with since his debut, Alexander Rusev is still being penciled in for a filler match at Extreme Rules 2014. He is expected to squash someone in a quick segment. Top candidates right now are Zack Ryder, R Truth and Xavier Woods, as those are the three WWE performers he has worked with lately.
April 18, 2014
Batista
Even though the stable was just reunited, it appears that WWE is already planting seeds for an eventual breakup between Triple H, Batista and Randy Orton. Through an online poll, the company has been asking fans which of the three is the most dominant. The belief is that WWE will go with a story line where egos break apart the trio like it did several years back.
April 18, 2014
Austin Aries
If you're a big fan of Austin Aries, then you're going to be disappointed at the upcoming rounds of Impact Wrestling, as the former TNA World Heavyweight Champion will not be utilized as frequently as he should. Rumors going around right now is that he had a big blowup backstage at a recent set of television tapings, and management is none too pleased with Aries at the moment.
April 18, 2014
Fandango
Even though her character was dumped by Fandango in the story line, do not expect a face turn for Summer Rae. The blonde diva will be working as a heel when she returns to WWE after filming her parts in the upcoming Marine sequel. Summer will also be utilized more as a wrestler this time around as opposed to being a side character.
April 17, 2014
Antonio Cesaro
The backstage gimmick for Antonio Cesaro is that WWE will try to get the fans to beg for a face turn. Management is still secretly passing out Cesaro Section signs to the fans at the live events. The hope is that fans will be clamoring heavily for him to leave Paul Heyman and finally become a good guy. If that works, then he can get his big match against Brock Lesnar in about a year.
April 17, 2014
AJ Lee
Since AJ Lee is taking some time off, WWE needed to find a challenge for Paige and the Divas championship. Management has opted to go with Tamina Snuka, who is expected to be the challenger at Extreme Rules 2014. WWE has been high on Tamina for quite some time now, and they have been looking at ways to reward her.
April 17, 2014
Batista
Even though Daniel Bryan and John Cena are both expected to work their respective matches at the pay per view, Extreme Rules 2014 will be built around a huge six man tag team match featuring Batista, Triple H, Randy Orton, Seth Rollins, Roman Reigns and Dean Ambrose. WWE might even have Evolution and Shield closing out the show as well.
April 17, 2014
Christian
Initial plans for this past Monday Night Raw did not include a tournament to crown a new contender for the WWE Intercontinental Championship. Management was originally expecting Christian to be able to come back and cash in his title shot. However, there were some bad news on the veteran performer, who has been recovering from yet another concussion, so WWE changed the plans.
April 17, 2014
Antonio Cesaro
Since the title belt is being given more of a story line than it has been in a while, a lot of fans have been speculating as to who will win the tournament to determine a new challenger for Big E Langston and the WWE Intercontinental Championship. Right now, management is leaning towards Antonio Cesaro, who is in the midst of a big push.
April 16, 2014
Alberto Del Rio
Prior to Wrestlemania 30, there were plans in place to push Alberto Del Rio towards Big E Langston and the WWE Intercontinental Championship, so when the tournament was announced, many viewed Del Rio as a top candidate to win. However, management has changed their minds on that push, as evident by the fact that Del Rio lost to Rob Van Dam on Monday Night Raw this week.
April 16, 2014
Batista
After beating Triple H, Randy Orton and Batista at Wrestlemania 30 for the heavyweight championship, a lot of fans wondered who WWE will choose to work with Bryan in his first month as champion. As of right now, it looks like management is leaning heavily towards Kane to be his first major opponent. The two are expected to work Extreme Rules 2014 together.
April 15, 2014
Antonio Cesaro
With Antonio Cesaro branching off and aligning with Paul Heyman, rumors have it that WWE is looking for a replacement tag team partner for Jack Swagger. Zeb Colter even played up the story line through Twitter. There is a very good chance that the company repackages one of the current veterans on the roster who do not have a story line to work with.
April 15, 2014
Ashley Flair
One of the ideas being discussed right now is to have Ric Flair managing Ashley Flair in WWE NXT. With Paige being elevated to the main roster, management can now put more of the spotlight on Ashley, Sasha Banks and Bayley. Having the Nature Boy involved would help to increase interest from the audience, as he is still a beloved performer.
April 15, 2014
Bruiser Brody
Older wrestling fans took quite an interest in WWE inducting Carlos Colon into the hall of fame this year. Many were expecting to see some backstage heat incident taking place because there are still many people in the industry who blame Colon for his involvement in the murder of Bruiser Brody. Cooler heads prevailed, and the situation went pretty smoothly for WWE.
April 15, 2014
Dolph Ziggler
While there were talks about building a stable around Dolph Ziggler and Miz, two performers who have not been pushed as much as they used to be lately, those discussions have grown a bit dormant as of late. WWE has been focused on bringing up the developmental wrestlers from WWE NXT, and they have been occupied with the tribute show for Ultimate Warrior.
April 15, 2014