Wrestling Revealed

Finn Balor

Kevin Owens selling

This experiment that WWE did with Kevin Owens being given an immediate push has seemingly paid off instantly. Not only is there more interest from the internet wrestling community, but ticket sales at NXT live events have been doing better than usual since Owens was booked in main event matches against Finn Balor during the tour. Owens is also reportedly moving a good amount of merchandise, so a promotion to the main roster is expected.
March 6, 2015
Kevin Owens

Kevin Steen merchandise

A really great way to get on the good side of management is by being able to generate revenue from merchandise sales. That is one of the big reasons why WWE is quite pleased with Kevin Owens, a relative newcomer that has a huge following from the independent wrestling circuit. The first shirt that was produced for him has been selling really well at the live events. Management uses that as a gauge on who to push up the ladder.
January 28, 2015