Fans at WWE live events have noticed that the company has been greatly reducing the price on Daniel Bryan merchandise over the last couple of weeks. That has led to some speculation about the future of the former world heavyweight champion, who has been out of action because of a severe neck injury. The belief is that management is simply trying to clear out the merchandise, and that it has no bearing on what will happen with Bryan.
November 20, 2014
Since it has been heavily rumored for months now and the seeds are clearly visible on Monday Night Raw, the Randy Orton baby face turn is taking place very soon. The former world heavyweight champion, however, is said to not be extremely happy about the switch. Orton has long felt more comfortable portraying a heel. He is said to be willing to go through with the turn, if it increased his chances of moving up the ladder and moving more merchandise.
October 31, 2014
There is some development in the bitter feud between WWE and CM Punk, it seems. When the former world heavyweight champion had his lawyers send a 22 page letter to the company about royalties, management responded by removing most of his products from their online store. Something might have changed backstage, as WWE is selling Punk merchandise again.
October 27, 2014
Rumors have long been floating around that there is some professional resentment from Randy Orton towards John Cena because he feels that WWE shows preferential treatment towards Cena. His recent comments on Twitter appear to confirm the speculations. Orton told fans that management only produces new merchandise for him after they make room for the Cena stuff.
October 26, 2014
If you're a big fan of Roman Reigns and want to see WWE continue to push him, then there's some really good news from the merchandise department. His products are the second best selling ones at live events across the country. Management uses that as a big gauge for who they continue to push. John Cena remains the leading seller by a landslide, however.
October 9, 2014
Some heavy speculations have arisen this week on the possible return of Steve Austin to WWE. Reports have surfaced that management has informed manufacturers to go heavy on products related to Stone Cold and informed distributors to prepare for a boost in merchandise coming through. No word yet on what Austin will be doing when he comes back, but there is a chance that it could just be a brief appearance.
September 26, 2014
Last week, CM Punk had his lawyers send a 22 page letter to WWE regarding his royalty payments, and it appears that the company is responding by quickly removing his merchandise from their online store and at live events. The belief is that management does not want to keep paying Punk money, but at the same time, they already spent money on creating the merchandise.
September 9, 2014
When the company moved CM Punk from their official roster to the alumni section yesterday, WWE created a bit of a stir. Things escalated even further when management removed his merchandise from the WWE Shop website. Apparently, there was some miscommunication within the company on the matter. All of his merchandise have been returned to the online store.
July 17, 2014
Long known as one of the most famous wrestlers in all of Japan, Masahiro Chono has signed a new deal with WWE. However, the contract is not for him to become an in ring performer for the company. Chono and WWE have an agreement that enables the international star to sell nWo related merchandise in Japan. Chono was a part of the stable and feels that now is a good time to bring the items back to the overseas market.
July 10, 2014
Earlier in this week, Zack Ryder revealed to fans that WWE is no longer selling his merchandise. The belief is that it is a part of the company's plan to diminish his name value for when they decide to release him from his contract. Since the start of the year, Ryder has only been utilized eight times on television, all of which were losses. He hasn't had a victory on Monday Night Raw or Smackdown since December of 2012, when he pinned David Otunga on Raw.
July 5, 2014
A status update on Twitter from Zack Ryder, informing fans that WWE is no longer selling any of his merchandise. Rumors have been circulating that the company wants to downplay his popularity, and this revelation lends credibility to those speculations. The fact that Ryder actually pointed it out in public is a sign that he could be really frustrated with his situation in WWE.
July 1, 2014
In a really interesting move, WWE is looking to hire a body double for Sting, so that they can film some sort of stunt for the upcoming DVD about the legendary WCW star. While many fans are clamoring for Sting to finally make his debut in WWE, the belief is that the two sides have only come to an agreement on a contract to produce content and merchandise.
June 9, 2014
Last month, it was revealed that Rey Mysterio had his contract extended another year by WWE because he had missed so much time over the last twelve months. It was a move done by Vince McMahon to keep one of his top merchandise guys around. Rumors coming out now are that Mysterio is not too pleased with that, as he wanted to leave WWE once his contract expired. There are talks that a legal battle could ensue.
June 5, 2014
Rumors are floating around right now that Sting will be included in the upcoming WWE 2K15 video game, which is scheduled to be released in October. Speculations arose recently because Sting appears to be on the verge of signing a legends contract with the company, which would enable WWE to use his likeness on merchandise. The belief is that Sting will be a bonus to those that order early.
June 5, 2014
"It's hard if you're quantifying raw numbers to say anyone was more popular at their zenith than Stone Cold Steve Austin. No one sold more merchandise, tickets or pay per view than Steve. The thing with Junkyard Dog was that he was the first African American number one baby face in a major territory. For black fans especially, he was such a groundbreaking force. There was a unique emotional relationship that JYD had with his audience. He gave a whole race their guy." - Jim Ross describes Junkyard Dog and his place in wrestling history
May 9, 2014
While neither side has confirmed anything, rumors are that WWE and Rey Mysterio have been in contract negotiations to see if the masked wrestler can continue his career with the company for a couple of more years. The belief is that WWE has some leverage this time around because Mysterio merchandise is not moving as well as it has in the past.
May 8, 2014
Now that his week long triple to Hawaii with his family is over, Rey Mysterio is looking to get back to work. The former world heavyweight champion revealed to fans that he was heading to Stamford to meet with WWE officials. The belief is that the two sides are going to negotiate a new contract, so that Mysterio, still one of the top merchandise movers on the roster, can continue his career with the company.
April 30, 2014
While a lot of speculation and rumors have been floating around that he has signed the contract offer with the company because he made some appearances recently to discuss the life of the Ultimate Warrior, Sting still has yet to sign a deal with WWE to become an on screen character. He might have signed a minor deal for merchandise and DVD, however.
April 29, 2014
It appears that the social media experiment for Terry Funk has come to an end, as the legendary NWA star has been quiet for almost half a year now. Funk was pretty active with his status updates back in September, where he promoted some merchandise. He was silent until posting something about WWE in December. No status updates since then.
April 29, 2014
With CM Punk not being on television for a couple of months now, his merchandise sales have been slumping a bit. That has enabled Daniel Bryan to move to the second spot on the list of WWE stars who move the most units. Management wants to try to close the gap between Bryan and John Cena, who sits at the top spot by a considerable margin.
April 24, 2014
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014