HEEL TURN
Brie Bella
One of the ideas being floated around backstage in WWE is to turn Nikki Bella into a heel. The story would be that Stephanie McMahon finally gets to her by getting Nikki to believe that Brie Bella has left her hanging. Nikki would grow tired of being abused by the Authority, so she ends up doing a heel turn against her sister. The story would more than likely be featured on Total Divas as well.
July 22, 2014
Cameron
In a sign that management might have forgiven her, Emma was not only given a match on WWE Main Event this week, but she was also given a victory over Cameron, who recently did a heel turn. Rumors floated around that the company was not going to be utilizing her on television after she was arrested for shoplifting, but it looks like WWE is attempting to avoid further attention to the incident by going about as usual.
July 16, 2014
Sheamus
Earlier in the year, WWE had plans on doing a heel turn for Sheamus, in order to bring a little more life back into his stale character. The company even attempted the move on television, but it was botched and the majority of fans did not realize that it had taken place. Rumors going around now is that WWE has completely scrapped the idea. Sheamus will continue to work as a baby face US champion until they can decide on something for him to do.
July 6, 2014
AJ Lee
With AJ Lee finally making her return to WWE, the competition in the divas division just got a bit tougher. Someone is going to be losing television time. Naomi Knight and Cameron appear to be safe, as they have a heel turn story line in progress. Summer Rae and Layla El appear to have their weekly television spots secured for the time being. Paige is going to be working a program against AJ, so she should be fine. The belief is that Alicia Fox will be the one demoted, even though her character was gaining a little bit of momentum over the last couple of weeks.
July 5, 2014
Cameron
Rumors are floating around right now that Cameron will be doing a heel turn at Money in the Bank 2014. She will more than likely cost Naomi Knight her chance at the WWE Divas Championship. There is also speculations that the incident will then lead to a triple threat match at WWE Battleground 2014, which would also feature Paige as the champion still.
June 27, 2014
Miz
While it has yet to reach television, the heel turn for the Miz has been going for a couple of weeks now at WWE live events. It also appears that he will be given a new gimmick to work with upon his return to Monday Night Raw and Smackdown. Miz has been testing out a new heel persona, where he plays a cocky movie star. It's a play on real life, as the former WWE champion recently completed a new film.
June 22, 2014
Dean Ambrose
In a sign of how quickly the heel turn decision was made, WWE still has yet to figure out what new gear Seth Rollins will be wearing now that he is a solo performer. That is one of the reasons why he still continues to wear the same gear as his former partners in the Shield, Dean Ambrose and Roman Reigns. Since it is viewed as one of the top priorities backstage, you can expect WWE to produce something new for him to wear soon enough.
June 13, 2014
Seth Rollins
Rumors going around is that WWE decided to do a heel turn for Seth Rollins at the last minute because they wanted to generate some hype and spike up the television ratings. If that's the case, then management is sure to be disappointed because Monday Night Raw actually lost some viewers this week. It wasn't a big loss, but many were expecting a huge increase.
June 11, 2014
Miz
Now that he is done filming his movie, the Miz is expected to be back on Monday Night Raw this week. The former WWE champion jumped back on the road over the weekend and worked a live event match against Sheamus. The belief is that he was warming up for the return tonight. Rumors have been floating around that Miz will also be doing a heel turn upon his return.
June 9, 2014
Dean Ambrose
Ever since the shocking heel turn by Seth Rollins against Dean Ambrose and Roman Reigns took place on Monday Night Raw, there has been a lot of speculations as to when WWE would have the former Shield partners fighting one another. As of right now, the strongest rumors are that Rollins and Ambrose will be facing one another at Money in the Bank 2014, while Rollins and Reigns will have their match at WWE Battleground 2014.
June 8, 2014
Miz
There have been sparse rumors over the last year that WWE was going to do a heel turn with the Miz, and it looks like that might be happening soon. While working a live event in Wisconsin over the weekend, Miz did a match against Sheamus. The former world heavyweight champion even cut a heel promo, which is viewed by many as practice before doing it on television.
June 8, 2014
Seth Rollins
Reports are surfacing now that Vince McMahon made the decision to do a heel turn with Seth Rollins on Sunday afternoon, shortly before Payback 2014. The belief is that he pulled the trigger on the move as a response to the low ratings that Monday Night Raw has received over the last couple of weeks. WWE is hoping that this provides a quick boost to the numbers.
June 5, 2014
Dean Ambrose
Ever since it happened on Monday Night Raw, WWE fans have been raving about the Seth Rollins heel turn because it was considered a surprise to many. The reason for that, however, is because it was a surprise to those backstage as well. The script for the show did not include that segment initially. John Cena and Kane were supposed to be in the final spot, but WWE quickly changed their minds and had Rollins turn on Dean Ambrose and Roman Reigns instead.
June 4, 2014
Dean Ambrose
In a pleasantly surprising move on Monday Night Raw, Seth Rollins did an unexpected heel turn and betrayed the Shield. As Dean Ambrose and Roman Reigns were preparing to face off with Triple H and Randy Orton, Rollins shocked the WWE Universe by nailing his longtime partners with several steel chair shots. He stood tall with Orton and HHH afterwards to end the episode.
June 2, 2014
Antonio Cesaro
Following a botched heel turn, it looks like WWE might be attempting the move again with Sheamus. The United States Heavyweight Champion is rumored to be moving into a feud with the returning Miz after his Payback 2014 match against Antonio Cesaro. Since Miz is still a baby face, there is a very good chance that WWE will try to do the heel turn with Sheamus again.
May 30, 2014
Dean Ambrose
In a rather interesting bit of news, the much rumored heel turn for Sheamus has already happened. When the United States Heavyweight Champion kicked Dean Ambrose during the battle royal on Monday Night Raw, that was designed as a heel turn. However, since very few fans picked up on that, WWE is now coming up with a plan to solidify that move.
May 10, 2014
Eric Young
For those of you that do not watch Impact Wrestling on a regular basis, MVP has done a heel turn. The former United States Heavyweight Champion has also given himself a shot at Eric Young and the TNA World Heavyweight Championship at Slammiversary 2014 as well. Management pulled the trigger on the move, as they feel that MVP could be more valuable as an antagonist.
May 9, 2014
Batista
For weeks now, people backstage in WWE have been toying around with the idea of doing a heel turn with Sheamus, in hopes that it rejuvenates the former world heavyweight champion and brings him closer to the main event scene again. The idea being tossed around by WWE now is to add him join Triple H and Randy Orton in Evolution when Batista takes his break to promote his new movie.
May 9, 2014
Cody Rhodes
When Cody Rhodes and Goldust finally split up in the story line, it appears that the younger brother will be the one doing the heel turn. WWE has been testing out the audience reaction by having Rhodes walk out on Goldust during tag team matches. The belief is that fans would be more sympathetic towards Goldust because of the nostalgia factor.
May 3, 2014
Daniel Bryan
Back in February, there were talks backstage of doing a heel turn with Sheamus, in order to bring some life back to his stale character. Those rumors are heating up again, as WWE really wants another top level heel challenger for Daniel Bryan. The belief is that Sheamus will be doing his heel turn after the company comes back from their tour of Europe next month.
May 3, 2014
Cody Rhodes
Rumors have sparked about Cody Rhodes and Goldust doing a heel turn soon. However, that is just pure speculation at this point, as a lot of people are under the belief that WWE was testing things out at the live event in Saudi Arabia earlier this week. The brothers worked a match against Jimmy Uso and Jey Uso, but it was simply a matter of filling out the card.
April 22, 2014
Batista
"They told me that I was going to come back and be this huge babyface. I said, 'no, it's not going to work.' They said, 'no way, they're dying for you to come back.' I said, 'that's going to last two minutes, just watch.' And sure enough it did." - Batista discusses heel turn
April 5, 2014
Kofi Kingston
"I've been clamoring at that for a while now, but the situation has to be right and the timing has to be right; everything has to be right. I wouldn't want to just do it for the sake of doing it because you might get lost in the shuffle that way. If the situation was right, it would give me a chance to do something completely different and show people a side of me they have never seen before, which I think would be great and I think would be fun." - Kofi Kingston wants heel turn
March 20, 2014
Christy Hemme
There are some talks backstage that Christy Hemme could be doing a heel turn and aligning with Sam Shaw at TNA Lockdown 2014 during his match against Mr Anderson. That would provide a bit of a shock factor to the story. However, there are also a lot of people pushing against that, as they feel that Shaw can be used to terrorize the other Knockouts as well.
March 9, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
Batista
There were plans backstage at the last Monday Night Raw to turn Batista into a heel by having Randy Orton playing with the mind of his former Evolution teammate. WWE opted against doing that during the show, so they went with a watered down version of the heel turn on Smackdown to test out the reaction from the audience.
March 2, 2014
Batista
There was a WWE NXT taping this week, and fans at the event voiced their displeasure with Batista, even though the performer was not on location. They cheered on Mason Ryan, stating that he was better than Batista. Then, they mocked Bo Dallas, chanting that he was worse than Batista. This should help expedite that heel turn a bit.
March 1, 2014
Batista
There are talks backstage that this potential match between Daniel Bryan and Triple H could simply be a ruse for Wrestlemania 30, as some feel that Bryan will eventually be moved into the main event match for the WWE Championship. Management wants to rush the heel turn for Batista because the fans have simply turned on him.
February 28, 2014
Darren Young
While many are under the assumption that Titus ONeil is the one that will be receiving the push since he was the one that pulled the heel turn, the rumors of Darren Young being pushed is gaining some steam, as the latter was given the victory over the former at a live event in Oakland. At this point, the match appears unlikely to make it on the Elimination Chamber 2014 main card.
February 8, 2014
Cody Rhodes
Since he is still scheduled to do a story line against Cody Rhodes, the belief is that Goldust will be the one doing the heel turn. The veteran performer is signed with WWE until the summer, so the story line could very well extend past their rumored match at Wrestlemania 30.
February 7, 2014
Titus ONeil

Last night, WWE wanted to push the heel turn by Titus ONeil, so they gave him a match. Since someone was needed to put him over, officials backstage went with Zack Ryder, who has not worked a televised match on Monday Night Raw since October of last year.

February 4, 2014
Brutus Magnus

After weeks of teasing the move, the James Storm heel turn has finally happened. Impact Wrestling is being taped right now, and the long time TNA star turned on Gunner as he was challenging Brutus Magnus for the world heavyweight championship.

January 31, 2014
Curtis Axel

A shocking heel turn took place in WWE at the Smackdown taping tonight. Titus ONeil turned on his Prime Time Player teammate Darren Young during a match against Curtis Axel and Ryback. ONeil turned heel and vicious assaulted Young after proclaiming that he was tired of losing all the time.

January 28, 2014
Batista

There are rumors that Batista could be doing a heel turn after winning the WWE Championship at Wrestlemania 30. Management has noticed the reaction that he has been receiving since making his return, and the feeling is that he might work better as an antagonist.

January 28, 2014
Roddy Piper

Roddy Piper pitched a Wrestlemania idea to WWE, where he would team up with a heel against Hulk Hogan and John Cena. Piper wanted the partner to be CM Punk, but it appears that management is currently against the idea of turning him back to a heel.

January 15, 2014
Steve Austin

"Worst call I've ever made other than refusing to job to Brock Lesnar at Atlanta. But, you know, that was my idea. Vince always likes to do something big at Wrestlemania. He didn't have anything big planned. So, me being the rocket scientist that I am, I figured okay. You're a hot babyface, and if you turn heel, you're a hot ass heel to draw money like that. Or vice versa. By and large that is true for the most part if the time is right to turn. Well clearly the time wasn't right for me to turn. It was like everybody loved John Wayne for what he stood for and so he did not ever have to be a bad guy in his movies. He never was. People didn't want to hate me. Me, because I always loved working heel more than a babyface. Thought it was going to be a chance for me to have fun, go back to working heel, doing what I loved to do and with that being said, I love working babyface too. Obviously it's where I made my money, but I like working heel. I like being a piece of trash. I like talking trash. I like cheating. That was my style of wrestling. Man, I did a lot of that as a Stone Cold babyface. So it was a bad idea, but Vince bought into it with me."

January 6, 2014
Tyson Kidd

One of the ideas being tossed around in WWE right now is to have Tyson Kidd turning into a heel. Management wanted to capitalize on his real life relationship with Natalya Neidhart, but thus far, they have not been able to come up with a suitable story line.

December 31, 2013
Daniel Bryan

After being beaten severely by the group during the final hour of Monday Night Raw, Daniel Bryan finally succumbed and agreed to join Bray Wyatt, Luke Harper and Erick Rowan, thus teasing a heel turn that could be a temporary thing.

December 30, 2013
Cameron

Initially, WWE had plans on turning Brodus Clay, Tensai, Naomi and Cameron all into heels, but with Total Divas being signed for another season, executives from E! reportedly asked the company to keep the Funkadactyls as faces.

December 7, 2013
Brodus Clay

While many fans are under the impression that it is a permanent thing, WWE might not be doing a permanent heel turn with Brodus Clay. The belief is that this is just to give Xavier Woods something to work with.

December 3, 2013
Miz

Word going around is that the WWE creative department forgot about his Christmas movie when they decided to turn Miz into a heel.

November 30, 2013
Miz

While fans are talking about the heel turn from Monday Night Raw, WWE is not expected to make a very big deal about the Miz and his character change.

November 19, 2013
Miz

On Monday Night Raw, Miz turned heel on Kofi Kingston by walking away from his partner during a tag team match against Jack Swagger and Antonio Cesaro.

November 18, 2013
Miz

During a match in Dublin, the Miz turned heel halfway through his match against Kofi Kingston.

November 8, 2013
Miz

Miz worked as a heel against Kofi Kingston during a WWE live event in Belfast, Ireland last night.

November 7, 2013
Miz

There are talks within WWE of turning Miz into a heel again.

November 7, 2013