GIMMICK
Antonio Cesaro
The backstage gimmick for Antonio Cesaro is that WWE will try to get the fans to beg for a face turn. Management is still secretly passing out Cesaro Section signs to the fans at the live events. The hope is that fans will be clamoring heavily for him to leave Paul Heyman and finally become a good guy. If that works, then he can get his big match against Brock Lesnar in about a year.
April 17, 2014
Bray Wyatt
A video from Smackdown of Bray Wyatt threatening to go extreme on John Cena. The belief is that WWE will be continuing the feud between the two performers, and a gimmick match at Extreme Rules 2014 is being heavily considered.
April 14, 2014
Lance Storm
The boring gimmick that Lance Storm received while working in WWE was actually a little jab at internet wrestling fans. Many viewed him as a guy that was just too boring to be a star. In actuality, though, Storm has a pretty good personality and a sense of humor backstage. WWE went with the gimmick in order to try to something to see if it would give him momentum.
April 13, 2014
Ultimate Warrior
While he does not receive a ton of praise form his employers, Zack Ryder revealed to WWE fans through this Twitter post that the Ultimate Warrior praised him when they met backstage this past week. Warrior told Ryder that his impersonation is actually better than the real gimmick.
April 11, 2014
Natalya Neidhart
Since he is still involved with Natalya Neidhart on Total Divas, WWE wants to figure out a way to utilize Tyson Kidd more as a wrestler on Monday Night Raw and Smackdown. Rumors have it that officials are toying around with the idea of a new gimmick for him, even though his current gimmick works just fine. A push might be taking place in the upcoming weeks.
April 11, 2014
Bo Dallas
A video teasing the return of Bo Dallas to the main roster. WWE attempted to bring him up once, but they quickly changed their mind and sent him back down to developmental for further training. WWE will be using the "Bo-lieve" gimmick that he helped him gain a following down in WWE NXT.
April 10, 2014
Batista
"I love Bray Wyatt. I love him. I love that whole gimmick, that whole Wyatt Family gimmick, but Bray I think he's gonna be a huge star. I get caught up in this guy, man. When I watch him he's one of those guys. He's another guy, I mean he doesn't look like a stud. He's not a statue of a man, but he is athletic as you can get, that kid can move man. He is agile, he is a stud man. That kid is as an athlete. He gets when he cuts a promo, you just get sucked in man. He is hypnotizing. When I talk to him like personal, on a personal level, he's one of those kids who's not afraid to learn, he has no ego. He's still learning and he knows he's still learning and he's not afraid to ask questions, and I think that's why he's going to be so good. 'Cause he's this good right now and he still wants to learn." - Batista predicting Bray Wyatt to be the next big star for WWE
April 1, 2014
Mike Rotunda
Back when he was with the NWA, Mike Rotunda had an amateur wrestler gimmick when he teamed with Rick Steiner. It was actually based on his real life athletic career in college. Rotunda really did wrestle at Syracuse University. He was never an All American, though.
March 21, 2014
Carlito
Since the company is expected to have Carlito, Diego and Fernando all inducting Carlos Colon into the hall of fame at Wrestlemania 30, there are talks that WWE could try to convince the former United States Heavyweight Champion to make his return as an in ring performer. The Los Matadores gimmick has not exactly drawn in the fans, so the trio could be paired together.
March 17, 2014
Jeff Hardy
When the Willow gimmick showed up in TNA, a lot of fans wondered what exactly was going on with Jeff Hardy. Well, it turns out that the gimmick change was basically his desire to try something new with his character. He wanted to bring a little more excitement for himself after having been in the wrestling business since he was a teenager.
March 15, 2014
Gunner
There are talks that James Storm will be having quite a bit role at Slammiversary, which was just recently announced to be taking place in Dallas. The feeling within TNA is that his southern gimmick would be quite the draw for fans in Texas. He is currently engaged in a program with Gunner, and that feud could be escalated into a top tier one by June.
March 7, 2014
Sin Cara
Even though the name is associated with his failed stint in WWE, Sin Cara continues to use the name down in Mexico and Puerto Rico. Word going around is that he is using the name because he cannot go back to being Mistico, which is owned by CMLL. The masked performer has also not been able to come up with a new name and gimmick for himself.
February 21, 2014
Diego
Many within WWE have already chalked up the El Torito gimmick as a bust. Management were hoping that he could help elevate Diego and Fernando, but the audience has simply not connected with the trio. Torito will be kept around, though, as his contract is reasonably priced and kids at live events seem to enjoy his presence.
February 19, 2014
Ryback
Last year, some buzz was created when Ryback deleted all of his Tweets on Twitter. Many felt that the backstage heat was the reason why he was forced to take them down. Speculations swirled even more when he did it a second time. Now, the deletion of posts has become somewhat of a gimmick, as he has done it again this week.
February 18, 2014
Sgt Slaughter
While some are under the impression that he is simply portraying a character, Sgt Slaughter was once actually in the military, more precisely the Marine Corps. He even achieved the rank of Sargent during his tenure. That was how wrestling promoters came up with his gimmick and character.
February 15, 2014
Dolph Ziggler

Since the company has no interest in pushing them as singles performes, the idea being tossed around backstage right now has the Miz and Dolph Ziggler forming a tag team. WWE is also interested in giving them a gimmick where they both are disgruntled with the company.

February 5, 2014
Brad Maddox

While working in OVW, Brad Maddox had a necrophiliac gimmick named Brent "Beef" Wellington.

January 10, 2014
Edge

"We are thinking of making you guys the new 'Midnight Express. I just went, 'Oh, no. Anything new, whatever it is, it's not going to work.' That (idea) was doomed for failure right away. What are you going to say? That's brutal… a horrible idea, and I know Sean (Morley) felt the same way. We were like, this is not good, but we'll make it work and be a kick-ass tag team no matter what they call us; we'll do good with this."

January 5, 2014
Nikolai Volkoff

During the mid 1980s, Nikolai Volkoff made his return to WWE after stints in the AWA and Mid South. Upon his return, someone came up with the idea to have him sing the Russian national anthem to generate heel heat, as the United States was at odds with the country.

January 1, 2014
Abdullah the Butcher

For years, one of the most recognizable traits on a wrestler were the scars that were seen on the forehead of Abdullah the Butcher. The origin of that damage was from years and years of blading, in order to maintain his violent character. The trademark appearance is so popular that some Japanese cartoon makers have adopted it as well

January 1, 2014
Brodus Clay

Now that he has split from Tensai and is working as a heel, Brodus Clay is expected to get a bit of a makeover. A new look has been confirmed for the big guy, and there's talks that a new theme song could possibly be in the works as well.

December 30, 2013
Wade Barrett

There are those within WWE that are skeptical about the Bad News Barrett gimmick that recently made its debut, as many are concerned that Wade Barrett will have his gimmick abruptly taken away from him like he has in the past.

December 11, 2013
Curt Hennig

During his first stint with WWE during the early 1980s, Curt Hennig was paired up with Eddie Gilbert, another second generation wrestler, in a tag team.

November 23, 2013
Joey Ryan

When he first started out as an independent wrestler in southern California, Joey Ryan went by the name of Joey Shadow and he utilized a gothic gimmick.

November 18, 2013
Jinder Mahal

There are talks within WWE of having 3MB tweaking up their gimmick really soon. The Union Jacks gimmick might possibly become a permanent change.

November 16, 2013
Mike Knox

Back when both of them were working for UPW in 2000, Mike Knox and Samoa Joe were tag team partners.

October 31, 2013
Xavier Woods

WWE developmental wrestler was known as Consequences Creed and teamed with R Truth when they were in TNA.

October 30, 2013
Frankie Kazarian
Prior to teaming with Christopher Daniels under the name, Frankie Kazarian was involved in a tag team called Bad Influence with a wrestler named Josh Galaxy.
October 27, 2013
JBL

In an attempt to try to give him some momentum, Wade Barrett is being repackaged by WWE yet again. The former Nexus star is receiving a new gimmick, and it is being said that he will be using the Bad New Barrett character seen on the JBL and Michael Cole show.

October 3, 2013
Enzo Amore

There have been a lot of fans wondering what SAWFT, a term utilized by Enzo Amore, means. It has now been revealed that it is how the NXT developmental wrestler spells the word "soft". The intentional misspelling fits in with his hip hop themed gimmick.

August 13, 2013
Curt Hawkins
Citing a desire to spend more time with his family and focus more on his technology company, Tyler Reks asked WWE to release him from his contract, and the company granted that request. The move comes a week after he and tag team partner Curt Hawkins debuted a new stripper gimmick on Smackdown.
August 21, 2012
Curt Hawkins
There are talks backstage that Tyler Reks has worked his final match for WWE, even though management just recently gave him a new gimmick. He worked a tag team match with Curt Hawkins against two local wrestlers on Smackdown. The belief is that he wants to leave professional wrestling to pursue other business opportunities.
August 14, 2012