GIMMICK
Brie Bella
Some crazy rumors are floating around right now about Nikki Bella and Brie Bella competing in a Hell in a Cell match at Hell in a Cell 2014. WWE is extremely unlikely to do this because they do want their female performers in gimmick matches that might cause severe injury, but the rumors have some merit because it was revealed by an insider who has accurately broken the news on a couple of things in the past.
September 29, 2014
Cody Rhodes
On Night of Champions 2014, Cody Rhodes and Goldust defeated Jimmy Uso and Jey Uso for the WWE tag team championship. Rumors are floating around that management felt that the twins had grown stale because they ran out of teams to defend the titles again. Plus, Rhodes has really been getting into his Stardust character, so the front office wants to see if the gimmick can pick up further steam with a championship push.
September 22, 2014
Bray Wyatt
It looks like the feud between Chris Jericho and Bray Wyatt will be continuing for another month. As of right now, WWE has the two of them penciled in for some sort of gimmick match at Night of Champions 2014. Each man has a victory on pay per view against the other, but the belief is that Jericho will be putting Wyatt over before taking off to focus on his music again.
August 19, 2014
Kane
After 17 years of portraying the character, Kane might be receiving a new gimmick soon. Rumors have been floating around that he might be bringing the Jacob Goodnight character from the See No Evil movie series to WWE television. The belief is that management wanted to make it easier to promote the film. Some feel that the story line started when Kane handed over his mask to Stephanie McMahon on the last episode of Monday Night Raw.
August 7, 2014
Alexander Rusev
While the company would probably never admit it, there are those that believe that WWE is simply setting up Alexander Rusev for a potential feud with Kurt Angle. The Olympic gold medalist has openly talked about leaving TNA and returning to WWE for quite some time now. His patriotic gimmick would be a perfect foil for the evil pro Russian character.
August 3, 2014
Damien Sandow
Since he has shown a willingness to not only do what is asked of him but to actually put in great effort in doing so, Damien Sandow has been earning a good amount of praise backstage by his peers in WWE. They are impressed by the fact that he has not grown frustrated with the new gimmick. Unfortunately for Sandow, though, management does not feel that he deserves a real push at the moment.
July 28, 2014
Jerry Lawler
While he receives a bad rap from a lot of fans due to WWE giving him a heavyweight championship run a couple of years back, Miz is actually very much a student of the game. He has remained motivated despite not being given a push in a while. Miz has also been studying legendary actor Andy Kaufman, who will forever have a place in wrestling history thanks to his memorable story line with Jerry Lawler during the 1980s, so that he can improve his gimmick and character.
July 19, 2014
Damien Sandow
Rumors going around right now is that the impersonation gimmick that Damien Sandow has been doing is basically a way for the creative department to appease Vince McMahon, who has been known to find humor in stuff like this. To his credit, Sandow has embraced the role, in hopes that it will convince WWE to finally give him the push that he deserves.
July 7, 2014
Roman Reigns
By now, it's already clear to many that Triple H wants to put Roman Reigns over and make him a main event performer in WWE. However, that might not necessarily be happening overnight. Rumors are floating around that their big match will take place at Summerslam 2014. That might not be the last one. The belief is that this feud will be stretched out and could possible involve a big gimmick match of some sort before the year ends.
July 7, 2014
Cody Rhodes
In a match that was slightly held in higher regards than a filler match, Goldust and Cody Rhodes, who worked under his Stardust gimmick again, defeated Curtis Axel, who was sporting a ridiculous looking singlet, and Ryback. The match was designed to highlight the Stardust character. Since there was a little bit of action after the match, there is a chance that WWE could be continuing this feud.
June 29, 2014
Miz
While it has yet to reach television, the heel turn for the Miz has been going for a couple of weeks now at WWE live events. It also appears that he will be given a new gimmick to work with upon his return to Monday Night Raw and Smackdown. Miz has been testing out a new heel persona, where he plays a cocky movie star. It's a play on real life, as the former WWE champion recently completed a new film.
June 22, 2014
Cody Rhodes
"It actually came from a joke. Cody Rhodes likes to tell a story that when he was a little kid he used to watch me wrestle. I'm slightly older than Cody, we're talking three years or something like that, but in his head I'm a really old man. I once walked into the locker room and he was telling the entire locker room that when he was a kid he was watching me wrestling as this character he made up named 'Bad News Barrett' who goes around giving out bad news to people. So we all laughed about it and forgot about it. Then I was invited on the JBL and Cole show and they said they wanted to use me on the show and asked if I had any ideas of what to do. So I said you know what, let's just do Bad News Barrett. I'll just turn up and give people bad news and then disappear. I got a really good response online and fans were loving the catch phrase 'I'm afraid I've got some bad news' and Vince McMahon saw it and thought it was the funniest thing he had ever seen. Next thing you know I'm on TV doing it." - Wade Barrett explaining how his new gimmick in WWE came ot be
June 16, 2014
Alicia Fox
Since there are key members of management who are big fans of her new gimmick, Alicia Fox is expected to receive a nice push in the upcoming weeks. There's a very good chance that she could end up winning the WWE Divas Championship in the near future since rumors have been floating around that Vince McMahon is not a fan of Paige and her work.
June 14, 2014
Tyson Kidd
Even though the mask has been designed and ordered, it looks like Tyson Kidd might not be doing that gimmick after all. Some were pushing for him to receive a new character and push on the main roster because of his long tenure with WWE. However, others are against the idea and want him to remain in WWE NXT to work with the developmental wrestlers.
June 12, 2014
Bo Dallas
It looks like the Bo Dallas push in WWE could be coming to an end soon. While he still has some supporters in the creative department, especially those who are amused by the gimmick, it is being said that Vince McMahon himself is not a fan. Rumors have it that McMahon was the one that quickly pulled the plug on his first stint on the main roster, so it would not come as a surprise if he decided to halt the push soon.
June 12, 2014
Adam Rose
During the three hour broadcast of Monday Night Raw this week, Adam Rose was nowhere to be found, and that has sparked quite a bit of speculation about his status in WWE. Kevin Dunn, the producer, reportedly buried Rose backstage not too long ago because he is not a fan of the gimmick. For what it's worth, though, Rose did suffer a bit of an injury at a live event over the weekend.
June 12, 2014
Alexander Rusev
In what appears to the creative department amusing themselves and Vince McMahon, Xavier Woods will be changing up his gimmick for the next episode of Smackdown. He will be donning the red, white and blue ring gear, similar to what he wore in TNA as Consequences Creed, when he faces Alexander Rusev. WWE is doing a Russia vs United States theme.
June 5, 2014
Sin Cara
If you're still a fan of Sin Cara and want to keep up with the former WWE star, he is now going by the new name of Myzteziz. However, the masked performer is only using that name in AAA. Rumors have it that the promotion wanted to avoid a legal battle with WWE, so they insisted that he come up with a new name that they can trademark. Sin Cara will continue using the name and gimmick outside of that promotion, though.
June 5, 2014
Tyson Kidd
Earlier this week, it was revealed that WWE was planning to put Tyson Kidd under a mask, so that he can receive a push with his new character. Some further details have leaked out. It is now rumored that the gimmick will be a Luchador, which would be interesting because Kidd would be a Canadian performer pretending to be a Mexican wrestler.
May 30, 2014
Bray Wyatt
As many people saw on Monday Night Raw, the feud between John Cena and Bray Wyatt is set to continue, despite the two of them working matches at Wrestlemania 30 and Extreme Rules 2014. WWE is setting up a rematch at Payback 2014, which should more than likely be a gimmick match. There are also rumors that Cena and Wyatt will be battling one another after that pay per view as well.
May 6, 2014
Baron Corbin
Since several wrestlers received a release from their developmental contracts earlier this week, the remaining performers are a bit nervous about their own status with WWE. Baron Corbin is one of those performers. He was recently given a gimmick change and a new valet in Shaul Guerrero. Since she has been released, there are concerns that he could be next to go.
May 3, 2014
Baron Corbin
Rumors going around are that Shaul Guerrero was caught a bit off guard by her release from WWE this week. She recently did a photo shoot, where she and Baron Corbin both did gimmick changes. Many had expected her to try out the new character on WWE NXT. Shaul has been quiet on Twitter, where her last post was during Monday Night Raw.
May 1, 2014
Baron Corbin
A picture of Baron Corbin with Shaul Guerrero. It appears that the WWE NXT star has been given a new gimmick and manager. This should help increase his chance of being called up to the main roster next year.
April 28, 2014
Vince McMahon
One of the big reasons why Wade Barrett is receiving a push in WWE right now is because he has a strong supporter in Vince McMahon, who absolutely loves the Bad News Barrett gimmick. The character was shown to McMahon not too long ago, and he was the one that pushed for it to be brought to Monday Night Raw and Smackdown on a weekly basis.
April 28, 2014
Daniel Bryan
While the company has yet to make it official, Daniel Bryan is expected to defend the WWE championship against Kane at Extreme Rules 2014. Since fans might view it as a lackluster match up, there are talks that management might turn it into a gimmick match, especially since that would fit in with the theme of the pay per view.
April 21, 2014
Eric Young
A video of Eric Young and Abyss fighting one another in a Monster's Ball match on Impact Wrestling. This was done by TNA to give the world heavyweight champion some more credibility and to get fans to buy that he is not just a comedy gimmick.
April 21, 2014
Eric Young
Since he is now the TNA World Heavyweight Championship, Eric Young is being given a bit of a gimmick change, as management wants to move him further away from the comedic character that he has portraying over the years. TNA wants fans to believe that Young is a credible champion. His Monster's Ball match against Abyss on Impact Wrestling was to aid that.
April 19, 2014
Antonio Cesaro
The backstage gimmick for Antonio Cesaro is that WWE will try to get the fans to beg for a face turn. Management is still secretly passing out Cesaro Section signs to the fans at the live events. The hope is that fans will be clamoring heavily for him to leave Paul Heyman and finally become a good guy. If that works, then he can get his big match against Brock Lesnar in about a year.
April 17, 2014
Bray Wyatt
A video from Smackdown of Bray Wyatt threatening to go extreme on John Cena. The belief is that WWE will be continuing the feud between the two performers, and a gimmick match at Extreme Rules 2014 is being heavily considered.
April 14, 2014
Lance Storm
The boring gimmick that Lance Storm received while working in WWE was actually a little jab at internet wrestling fans. Many viewed him as a guy that was just too boring to be a star. In actuality, though, Storm has a pretty good personality and a sense of humor backstage. WWE went with the gimmick in order to try to something to see if it would give him momentum.
April 13, 2014
Ultimate Warrior
While he does not receive a ton of praise form his employers, Zack Ryder revealed to WWE fans through this Twitter post that the Ultimate Warrior praised him when they met backstage this past week. Warrior told Ryder that his impersonation is actually better than the real gimmick.
April 11, 2014
Natalya Neidhart
Since he is still involved with Natalya Neidhart on Total Divas, WWE wants to figure out a way to utilize Tyson Kidd more as a wrestler on Monday Night Raw and Smackdown. Rumors have it that officials are toying around with the idea of a new gimmick for him, even though his current gimmick works just fine. A push might be taking place in the upcoming weeks.
April 11, 2014
Bo Dallas
A video teasing the return of Bo Dallas to the main roster. WWE attempted to bring him up once, but they quickly changed their mind and sent him back down to developmental for further training. WWE will be using the "Bo-lieve" gimmick that he helped him gain a following down in WWE NXT.
April 10, 2014
Batista
"I love Bray Wyatt. I love him. I love that whole gimmick, that whole Wyatt Family gimmick, but Bray I think he's gonna be a huge star. I get caught up in this guy, man. When I watch him he's one of those guys. He's another guy, I mean he doesn't look like a stud. He's not a statue of a man, but he is athletic as you can get, that kid can move man. He is agile, he is a stud man. That kid is as an athlete. He gets when he cuts a promo, you just get sucked in man. He is hypnotizing. When I talk to him like personal, on a personal level, he's one of those kids who's not afraid to learn, he has no ego. He's still learning and he knows he's still learning and he's not afraid to ask questions, and I think that's why he's going to be so good. 'Cause he's this good right now and he still wants to learn." - Batista predicting Bray Wyatt to be the next big star for WWE
April 1, 2014
Mike Rotunda
Back when he was with the NWA, Mike Rotunda had an amateur wrestler gimmick when he teamed with Rick Steiner. It was actually based on his real life athletic career in college. Rotunda really did wrestle at Syracuse University. He was never an All American, though.
March 21, 2014
Carlito
Since the company is expected to have Carlito, Diego and Fernando all inducting Carlos Colon into the hall of fame at Wrestlemania 30, there are talks that WWE could try to convince the former United States Heavyweight Champion to make his return as an in ring performer. The Los Matadores gimmick has not exactly drawn in the fans, so the trio could be paired together.
March 17, 2014
Jeff Hardy
When the Willow gimmick showed up in TNA, a lot of fans wondered what exactly was going on with Jeff Hardy. Well, it turns out that the gimmick change was basically his desire to try something new with his character. He wanted to bring a little more excitement for himself after having been in the wrestling business since he was a teenager.
March 15, 2014
Gunner
There are talks that James Storm will be having quite a bit role at Slammiversary, which was just recently announced to be taking place in Dallas. The feeling within TNA is that his southern gimmick would be quite the draw for fans in Texas. He is currently engaged in a program with Gunner, and that feud could be escalated into a top tier one by June.
March 7, 2014
Sin Cara
Even though the name is associated with his failed stint in WWE, Sin Cara continues to use the name down in Mexico and Puerto Rico. Word going around is that he is using the name because he cannot go back to being Mistico, which is owned by CMLL. The masked performer has also not been able to come up with a new name and gimmick for himself.
February 21, 2014
Diego
Many within WWE have already chalked up the El Torito gimmick as a bust. Management were hoping that he could help elevate Diego and Fernando, but the audience has simply not connected with the trio. Torito will be kept around, though, as his contract is reasonably priced and kids at live events seem to enjoy his presence.
February 19, 2014
Ryback
Last year, some buzz was created when Ryback deleted all of his Tweets on Twitter. Many felt that the backstage heat was the reason why he was forced to take them down. Speculations swirled even more when he did it a second time. Now, the deletion of posts has become somewhat of a gimmick, as he has done it again this week.
February 18, 2014
Sgt Slaughter
While some are under the impression that he is simply portraying a character, Sgt Slaughter was once actually in the military, more precisely the Marine Corps. He even achieved the rank of Sargent during his tenure. That was how wrestling promoters came up with his gimmick and character.
February 15, 2014
Dolph Ziggler

Since the company has no interest in pushing them as singles performes, the idea being tossed around backstage right now has the Miz and Dolph Ziggler forming a tag team. WWE is also interested in giving them a gimmick where they both are disgruntled with the company.

February 5, 2014
Brad Maddox

While working in OVW, Brad Maddox had a necrophiliac gimmick named Brent "Beef" Wellington.

January 10, 2014
Edge

"We are thinking of making you guys the new 'Midnight Express. I just went, 'Oh, no. Anything new, whatever it is, it's not going to work.' That (idea) was doomed for failure right away. What are you going to say? That's brutal… a horrible idea, and I know Sean (Morley) felt the same way. We were like, this is not good, but we'll make it work and be a kick-ass tag team no matter what they call us; we'll do good with this."

January 5, 2014
Nikolai Volkoff

During the mid 1980s, Nikolai Volkoff made his return to WWE after stints in the AWA and Mid South. Upon his return, someone came up with the idea to have him sing the Russian national anthem to generate heel heat, as the United States was at odds with the country.

January 1, 2014
Abdullah the Butcher

For years, one of the most recognizable traits on a wrestler were the scars that were seen on the forehead of Abdullah the Butcher. The origin of that damage was from years and years of blading, in order to maintain his violent character. The trademark appearance is so popular that some Japanese cartoon makers have adopted it as well

January 1, 2014
Brodus Clay

Now that he has split from Tensai and is working as a heel, Brodus Clay is expected to get a bit of a makeover. A new look has been confirmed for the big guy, and there's talks that a new theme song could possibly be in the works as well.

December 30, 2013
Wade Barrett

There are those within WWE that are skeptical about the Bad News Barrett gimmick that recently made its debut, as many are concerned that Wade Barrett will have his gimmick abruptly taken away from him like he has in the past.

December 11, 2013
Curt Hennig

During his first stint with WWE during the early 1980s, Curt Hennig was paired up with Eddie Gilbert, another second generation wrestler, in a tag team.

November 23, 2013