When WWE announced that the King of the Ring was making a return, many were under the assumption that it would elevate one of the performers because it was one of the best gimmicks that the company has ever produced. Turns out, that is not the case. Reports have surfaced that Wade Barrett is going to be dropping the king gimmick and bringing back the Bad News Barrett gimmick instead.
August 12, 2015
In case you're wondering, it has been a while since we've heard Wade Barrett cutting his "bad news" promos. The reason for that is because WWE officials instructed him to stop doing it. Management was concerned because the fans were actually cheering on the character and simultaneously saying the catchphrase with Barrett. Since he is supposed to be a heel, the front office wanted to ensure that he only received boos instead of cheers.
March 28, 2015
Those that watched Smackdown this week have noticed that Wade Barrett has added a new wrinkle to gimmick. The WWE Intercontinental Champion has started doing a thing called the Bad News Zone, which is essentially a play on TMZ, the gossip website that routinely covers professional wrestling. There are talks that this could be a temporary thing, but as is usually the case with management, it all hinges upon the reaction from the audience.
February 6, 2015
In case you missed the segment on Monday Night Raw, Wade Barrett not only made his return to WWE, but he also did a face turn, as had been rumored earlier in the month. Bad News was given a victory over Antonio Cesaro, who was playing the role of complaining heel last night. Barrett will reportedly be pushed as a mid card face for the next couple of months before management determines if he is over enough to be put into the main event scene.
December 30, 2014