John Cena wins Royal Rumble 2013 by last eliminating Ryback. Other contestants in the match include Antonio Cesaro, Bo Dallas, Brodus Clay, Chris Jericho, Cody Rhodes, Damien Sandow, Daniel Bryan, Darren Young, David Otunga, Dolph Ziggler, Drew McIntyre, Godfather, Goldust, Great Khali, Heath Slater, Jinder Mahal, Kane, Kofi Kingston, Randy Orton, Rey Mysterio, Ryback, Santino Marella, Sheamus, Sin Cara, Tensai, The Miz, Titus ONeil, Wade Barrett and Zack Ryder.
"One time, and this is a true story, we were in South Africa and [Cena] started battle rapping. He started rapping with someone and it was awesome. He went five minutes just talking about things around the room. And we were like, 'Oh my gosh. Where did that come from?' Tommy Dreamer heard it and Tommy took it to Shane McMahon and Shane McMahon heard it and took it to Vince McMahon and next thing you know he's a rapper on TV…and he had already been with us six months or so. Slowly but surely he just became John Cena the superstar."
- Tommy Dreamer telling a backstage story
Another person that has been gaining some power backstage in TNA is Taz. Aside from being the voice of Impact Wrestling, he also has been helping out with the creative department. Taz was also instrumental in the return of Tommy Dreamer to the front office.
While he made his return to the company in a full time capacity recently, Tommy Dreamer has no plans on wrestling all that frequently for TNA. He is simply there to work backstage as an agent. Dreamer also mentioned that he was open to more responsibilities within the promotion.