STING MERCHANDISE
Name
Sting
Real Name
Steve Borden
Date of Birth
March 20, 1959
Place of Birth
...
Hometown
...
Debut
1985
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
CM Punk
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
Sting
A picture of Sting being interviewed on WWE Network last night, where the former world heavyweight champion talked about one of his favorite Ultimate Warrior moments.
April 16, 2014
Sting
In a rather peculiar move, WWE instructed the security personnel at Monday Night Raw to remove any signs that involves Sting. Rumors have spread this week that the legendary performer was close to signing a deal to finally join WWE. The belief is that management wants to ensure that his arrival is a surprise, even though most fans online have already heard about the possibility of his debut.
April 15, 2014
Ultimate Warrior
A buzz was created in the world of professional wrestling earlier tonight when Sting made his official debut on the WWE Network. The former world heavyweight did an interview segment, where he talked about his former tag team partner, the Ultimate Warrior. Sting revealed that Warrior used to blend tuna and orange juice into a drink.
April 15, 2014
Brutus Magnus
"I'm as grateful to Sting as anybody in the wrestling business for the benefit he has had in my career. Steve is a great guy and very very smart and just a model citizen as far as the way he conducts himself and how much respect he commands. There are some people who seem to be obsessed with respect and seem to be obsessed with guys not showing them enough respect but Sting is a guy who has never had to pull any stunts, never had to bully anyone, never had to throw his weight around or pull rank; he commands respect. The same could be said about Kurt Angle." - Brutus Magnus discusses how Sting is backstage
April 15, 2014
Sting
While an agreement has been reached between the two sides, it appears that Sting still has yet to sign the contract, wanting to make sure that he and his people go through the details of the arrangement with WWE very finely before making a commitment. One of the main issues is the amount of dates that Sting will have to work as an in ring performer. He will not be wrestling much for WWE.
April 15, 2014
Jim Ross
"I assume that he hasn't signed with WWE only because WWE hasn't announced it. Signing Sting would create positive news for WWE as he is a major star that WWE can monetize in a variety of ways if he comes aboard. I don't see Sting even needing to wrestle to be a viable asset to WWE if he does sign with the company. If Sting did have one match it WWE it would need to be a long build, much anticipated one that has a significant payoff at a major event more specifically Wrestlemania 31." - Jim Ross talks about the rumors of Sting signing with WWE
April 15, 2014
Sting
Rumors are heating up that Sting and WWE have finally agreed upon a contract. Negotiations between the two sides have been ongoing for the better part of the past decade. No word yet on what type of role Sting will have with WWE, but there are talks that he will be a television character. A match at Wrestlemania 31 is still a possibility.
April 10, 2014
Ultimate Warrior
"Mourning the loss of Jim Hellwig. I don't believe anyone has ever published this picture before today. The snapshot was taken two days before Thanksgiving in 1985, as we prepared to leave my house in Newhall, California and embark on a career in wrestling. Jim always challenged me to strive at being the best, and I'll forever be grateful for the encouragement and motivation he provided. I was looking forward to catching up with him, and I'm saddened we didn't have that opportunity before he passed. My heart goes out to his wife Dana and their two daughters, and they will remain in my prayers." - Sting speaks about the death of the Ultimate Warrior
April 10, 2014
Sting
After the death of the Ultimate Warrior, Sting took to social media to express his grief. The legendary NWA star also posted this picture of the two of them together before they became professional wrestlers. Sting noted that this was right when they were about to start training to become future hall of fame stars in the business.
April 10, 2014
Sting
Even though he did not show up at Wrestlemania 30 or the following Monday Night Raw, things between Sting and WWE are not over and done with. There are many backstage that believe that management will still continue to negotiate with Sting, as they feel that he can be a valuable marketing asset for the WCW library that they currently air on the WWE Network.
April 9, 2014
Sting
In a move that could signal his imminent debut in WWE, Sting has been removed from the official TNA roster page on their website. The company had kept him on there, even after he made his last appearance for the company in January. The belief is that he has been negotiating with WWE over the past several weeks, and this could signal that a deal has been reached.
April 7, 2014
Sting
A video of Sting teasing an appearance at Wrestlemania 31. This was taken from New Orleans this week while the legendary former world heavyweight champion was in town for WrestleCon.
April 6, 2014
Sting
There are rumors going around right now that WWE could air a promotional video for Sting at Wrestlemania 30, so that fans will tune into Monday Night Raw to see his debut. There have been no confirmation of his contract signing, but a lot of people backstage seem to be confident that it is a done deal between the two sides.
April 5, 2014
Andre the Giant
"Right now the Big Show or Big E. Langston have a good chance to win it. But if something crazy happens like Sting or Ultimate Warrior show up, anything could happen." - Hulk Hogan teasing fans about a shocking appearance at Wrestlemania 30 during the Andre the Giant memorial battle royal
April 3, 2014
Sting
Since he is going to be in New Orleans this weekend for WrestleCon, there are heavy speculations that Sting could be showing up at Wrestlemania 30 as well. However, those are just rumors for now, as the legendary former world heavyweight champion had his plane tickets purchased by WrestleCon promoters as opposed to WWE.
April 2, 2014
Sting
When 2014 started, WWE fans had high hopes that this would be the year when Sting finally makes his appearance at Wrestlemania. As time has passed by, those odds decreased tremendously, and now, it looks like it is definitely off the books, as Sting has been booked to make an appearance at WrestleCon in New Orleans that weekend instead.
March 19, 2014
Sting
The entire wrestling world was buzzing back in 2002 when WWE ran the Invasion story line, where WCW and ECW performers were coming into the company to try to take over. During an interview with the fans, Sting noted that he was given an offer by Vince McMahon at the time, but refused. He stated the industry would have changed tremendously had he signed on for that story.
March 17, 2014
Kurt Angle
During a sit down interviews with fans in England, Sting stated that he did not consider himself to be a top tier performer. The former world heavyweight champion placed himself in the second group. The long time WCW star listed Ric Flair, Ricky Steamboat, Shawn Michaels and Kurt Angle as guys that were much better in the ring that he ever was.
March 17, 2014
Vince Russo
While doing an interview segment with fans in England, Sting was asked about Vince Russo. Instead of bashing the former WWE lead writer, Sting actually praised Russo and noted that he was able to find success in every single company that he worked for. The two of them worked closely together in both WCW and TNA.
March 16, 2014
Vince McMahon
With millions of fans wanting to see it happening, Sting revealed that he wanted a big match at Wrestlemania 30 against Undertaker as well. The WCW legend even studied the match between Undertaker and Shawn Michaels to prepare himself for the bout. Sting also noted that he purposely started following WWE in case Vince McMahon were to give him the chance.
March 16, 2014