Date of Birth
December 18, 1964
Place of Birth
"It's hard if you're quantifying raw numbers to say anyone was more popular at their zenith than Stone Cold Steve Austin. No one sold more merchandise, tickets or pay per view than Steve. The thing with Junkyard Dog was that he was the first African American number one baby face in a major territory. For black fans especially, he was such a groundbreaking force. There was a unique emotional relationship that JYD had with his audience. He gave a whole race their guy." - Jim Ross describes Junkyard Dog and his place in wrestling history
May 9, 2014
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
Last week, CM Punk had his lawyers send a 22 page letter to WWE regarding his royalty payments, and it appears that the company is responding by quickly removing his merchandise from their online store and at live events. The belief is that management does not want to keep paying Punk money, but at the same time, they already spent money on creating the merchandise.
September 9, 2014
When the company moved CM Punk from their official roster to the alumni section yesterday, WWE created a bit of a stir. Things escalated even further when management removed his merchandise from the WWE Shop website. Apparently, there was some miscommunication within the company on the matter. All of his merchandise have been returned to the online store.
July 17, 2014
Long known as one of the most famous wrestlers in all of Japan, Masahiro Chono has signed a new deal with WWE. However, the contract is not for him to become an in ring performer for the company. Chono and WWE have an agreement that enables the international star to sell nWo related merchandise in Japan. Chono was a part of the stable and feels that now is a good time to bring the items back to the overseas market.
July 10, 2014
Earlier in this week, Zack Ryder revealed to fans that WWE is no longer selling his merchandise. The belief is that it is a part of the company's plan to diminish his name value for when they decide to release him from his contract. Since the start of the year, Ryder has only been utilized eight times on television, all of which were losses. He hasn't had a victory on Monday Night Raw or Smackdown since December of 2012, when he pinned David Otunga on Raw.
July 5, 2014
A status update on Twitter from Zack Ryder, informing fans that WWE is no longer selling any of his merchandise. Rumors have been circulating that the company wants to downplay his popularity, and this revelation lends credibility to those speculations. The fact that Ryder actually pointed it out in public is a sign that he could be really frustrated with his situation in WWE.
July 1, 2014
In a really interesting move, WWE is looking to hire a body double for Sting, so that they can film some sort of stunt for the upcoming DVD about the legendary WCW star. While many fans are clamoring for Sting to finally make his debut in WWE, the belief is that the two sides have only come to an agreement on a contract to produce content and merchandise.
June 9, 2014
Last month, it was revealed that Rey Mysterio had his contract extended another year by WWE because he had missed so much time over the last twelve months. It was a move done by Vince McMahon to keep one of his top merchandise guys around. Rumors coming out now are that Mysterio is not too pleased with that, as he wanted to leave WWE once his contract expired. There are talks that a legal battle could ensue.
June 5, 2014
Rumors are floating around right now that Sting will be included in the upcoming WWE 2K15 video game, which is scheduled to be released in October. Speculations arose recently because Sting appears to be on the verge of signing a legends contract with the company, which would enable WWE to use his likeness on merchandise. The belief is that Sting will be a bonus to those that order early.
June 5, 2014
While neither side has confirmed anything, rumors are that WWE and Rey Mysterio have been in contract negotiations to see if the masked wrestler can continue his career with the company for a couple of more years. The belief is that WWE has some leverage this time around because Mysterio merchandise is not moving as well as it has in the past.
May 8, 2014
Now that his week long triple to Hawaii with his family is over, Rey Mysterio is looking to get back to work. The former world heavyweight champion revealed to fans that he was heading to Stamford to meet with WWE officials. The belief is that the two sides are going to negotiate a new contract, so that Mysterio, still one of the top merchandise movers on the roster, can continue his career with the company.
April 30, 2014
While a lot of speculation and rumors have been floating around that he has signed the contract offer with the company because he made some appearances recently to discuss the life of the Ultimate Warrior, Sting still has yet to sign a deal with WWE to become an on screen character. He might have signed a minor deal for merchandise and DVD, however.
April 29, 2014
It appears that the social media experiment for Terry Funk has come to an end, as the legendary NWA star has been quiet for almost half a year now. Funk was pretty active with his status updates back in September, where he promoted some merchandise. He was silent until posting something about WWE in December. No status updates since then.
April 29, 2014
With CM Punk not being on television for a couple of months now, his merchandise sales have been slumping a bit. That has enabled Daniel Bryan to move to the second spot on the list of WWE stars who move the most units. Management wants to try to close the gap between Bryan and John Cena, who sits at the top spot by a considerable margin.
April 24, 2014
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Where there's smoke, there's usually fire. Rumors have persisted for quite some time now that there is still backstage heat towards Jim Ross in WWE. There is some new evidence to support that claim. Ross recently revealed that the company has not approved any of their performers to be a guest on his podcast show, where Steve Austin and Chris Jericho have had plenty of WWE personnel, including Triple H himself, doing interviews for them.
September 1, 2014
There's been another casualty in WWE, thanks to the company losing millions of dollars this year. Tough Enough has been taken off of life support and has now been officially scrapped. Management was hoping to do another season of the show, and they were still trying to get Steve Austin to jump back on board. However, after severely reducing the available budget for Tough Enough, officials decided that it would not work out with the limited amount of funding.
August 28, 2014
Life after professional wrestling continues to be great for Steve Austin. He recently revealed that the studios have renewed Redneck Island for a fourth season and have decided to give the Broken Skull Challenge a second one. These deals give him a bit of leverage in negotiations with WWE, who still want him to return for another season of Tough Enough.
August 26, 2014
Expect to hear plenty of comparisons between Dean Ambrose and Steve Austin over the next couple of months. WWE is having the former Shield member take elements of the Austin character in an attempt to win over even more fans. While it was not shown on Monday Night Raw, the company is doing a story where Ambrose refused medical attention after being severely injured by Kane and Seth Rollins.
August 21, 2014
There's a little battle brewing right now between two of the greatest WWE stars of all time. Recently, Steve Austin stated that he was the best draw that the business has ever seen. When asked about the statement, Hulk Hogan argued that he was the best by stating that his career was twice as long as the one Austin had. This does not appear to be a promotional thing since the two of them will not be doing a match together.
August 15, 2014
Earlier in the month, Steve Austin made a comment about WWE being too scripted for his taste. While those comments would surely bring backstage heat on one of their mid card performers, it is being said that there is absolutely no heat towards Austin, as management knows that they might need him for business down the line.
July 28, 2014
"I disagree with scripting. I think the nature of a promo has to come from your heart and your guts and you have to mean everything that you're saying. Now is the perfect time to go back to that formula. You learn to sink or swim. And guys and gals will start to learn to swim again. That's what's going to make the product feel more organic, more spontaneous and more real." - Steve Austin talks about WWE being too scripted
July 7, 2014
During a recent podcast interview between Steve Austin and Vince Russo, the topic of the Montreal Screwjob came up. Russo gave specific details about what went down between Vince McMahon, Bret Hart and Shawn Michaels. Austin then finished the discussion by stating that he had no prior knowledge of the incident going down, but that he thinks the decision by McMahon and Russo was the right one. The business had to be protected from Hart and Eric Bischoff.
July 3, 2014
During his latest podcast interview, Steve Austin interviewed Vince Russo, and the topic of Austin's early stint in WWE came up. Both revealed to fans that Vince McMahon was not a huge fan of Austin at the time. He also did not want Austin to talk whatsoever because McMahon felt that his microphone skills were not up to par. Russo, however, pushed to give Austin an opportunity to speak, and the legendary push ensued.
June 28, 2014
"Obviously this is going to be a big financial changer because you're not going to get all those buy rates. I've had a brief experience with the WWE Network. I signed up for it. I'm not a real gadget guy. I've had an iPad for damn near two years, but I hardly ever use it. I put the WWE Network on there, and I typed in certain matches, they didn't have certain things from NWA or WCW. So I've been going more to YouTube. I think they need a little bit more original content. I need to get on there more to familiarize myself with it. One of the things I've enjoyed is the old Garden stuff and from World Class (Championship Wrestling). I think it was smart to come out with the network. I think it's going to catch on more in the next two or three years, and that's when it will pay off." - Steve Austin shares his views on the WWE Network
June 27, 2014
When CM Punk decided to walk out on WWE, a lot of fans turned on him for that. However, he has had a couple of supporters, especially from those that know what it is like to be backstage in the company. Steve Austin has continuously defended Punk, citing his understanding of how difficult life can be backstage when you're not happy with the direction of the company.
June 11, 2014
Earlier in the week, it was revealed that Jim Ross had to spend a night in the hospital, as the former WWE commentator had a bit of a health scare and his wife wanted to be safer than sorry. Ross revealed that a couple of people contacted him at the hospital to check up on him. Jerry Lawler and Steve Austin were two of them. The other was Vince McMahon, which was a little bit surprising as there have been rumors floating around for the last year that there is some backstage heat between the two.
June 10, 2014
Country music singer George Strait held his last concert ever this weekend in Dallas, and drew in an incredible amount of people to the show. Among the 105,000 fans at the concert were Undertaker, Michelle McCool and Steve Austin. No word yet on whether or not the former WWE stars were at the event together or just happen to be there at the same time.
June 9, 2014
An interesting conversation took place between Eric Bischoff and Steve Austin during a podcast recently. The topic was Bischoff firing Austin from WCW. Both men told their side of the story. Bischoff admitted that things were pretty unorganized backstage, and Austin stated that he would have fired himself as well if he were in charge of WCW.
May 12, 2014
A status update on Twitter from Steve Austin, who revealed that he was visited by Eric Bischoff today. The two had a history of backstage heat towards one another because of how Bischoff treated Austin when the two of them were working in WCW together. It appears that the relationship has been mended.
May 6, 2014
Despite doing a good job of generating interest from fans the last time around, Tough Enough was put on the shelves. Now, it appears that the reality television show is being brought back as part of the WWE Network. No word yet on the involvement of Steve Austin, but since he did such a great job last time, management should be quite interested in bringing him back again as the host.
May 1, 2014
Steve Austin recently interviewed Paul Heyman on his podcast show, and the two of them had an interesting discussion about TNA. Heyman states that when he was in negotiations with the company to take over as president, it was revealed to him that TNA was in major debt. The numbers were around $70 million to $90 million at some point in time.
April 25, 2014
On their official website, WWE produced a list of the greatest talkers in the history of the business. The top five consisted of Ric Flair, Rock, Dusty Rhodes, Roddy Piper and Steve Austin. The more interesting inclusion, though, is CM Punk, who is listed at #16. The company has not made much mention of him since he walked away a couple of months ago.
April 25, 2014