STEVE AUSTIN HEEL TURN
Name
Steve Austin
Real Name
Steve Austin
Date of Birth
December 18, 1964
Place of Birth
...
Hometown
...
Debut
1989
Steve Austin
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
Steve Austin

"Worst call I've ever made other than refusing to job to Brock Lesnar at Atlanta. But, you know, that was my idea. Vince always likes to do something big at Wrestlemania. He didn't have anything big planned. So, me being the rocket scientist that I am, I figured okay. You're a hot babyface, and if you turn heel, you're a hot ass heel to draw money like that. Or vice versa. By and large that is true for the most part if the time is right to turn. Well clearly the time wasn't right for me to turn. It was like everybody loved John Wayne for what he stood for and so he did not ever have to be a bad guy in his movies. He never was. People didn't want to hate me. Me, because I always loved working heel more than a babyface. Thought it was going to be a chance for me to have fun, go back to working heel, doing what I loved to do and with that being said, I love working babyface too. Obviously it's where I made my money, but I like working heel. I like being a piece of trash. I like talking trash. I like cheating. That was my style of wrestling. Man, I did a lot of that as a Stone Cold babyface. So it was a bad idea, but Vince bought into it with me."

January 6, 2014
Alexander Rusev
One of the ideas being floated around right now has Mark Henry doing his rumored heel turn at Hell in a Cell 2014. WWE has planted the seeds by having Henry helping Big Show out in his feud against Alexander Rusev and Lana. The belief is that management wants to use the feud to put Rusev closer to the main event scene, while protecting Big Show, which can be done if Henry turns and costs him the match at the pay per view.
October 15, 2014
Jeff Jarrett
After doing a heel turn and joining the Bullet Club not too long ago, Jeff Jarrett returned to New Japan and continued the story line this week. The former world heavyweight champion crashed a press conference and declared himself as the Chairman of the Bullet Club. Jarrett has a business relationship with New Japan, so the story could transition over to Global Force Wrestling as well.
October 13, 2014
Alicia Fox
Those that watched Summerslam 2014 saw Nikki Bella doing her much rumored heel turn. She is expected to work in that role on television going forward. However, WWE did something peculiar at a live event in Sacramento over the weekend. Nikki worked as a baby face. She teamed up with Emma to defeat Alicia Fox and Layla El. The face team even attacked Rosa Mendes, who was portraying a heel character. No word yet on why WWE opted to do this.
August 24, 2014
John Cena
During a recent video interview with Supertraining Gym in Sacramento, John Cena was asked about a potential heel turn, something that fans have been speculating about for years online. The former WWE champion flat out stated that it will never happen. Cena said that he had it in him to make it work, but management will never pull the trigger on such a move because it does not make sense for business.
August 24, 2014
Cameron
It looks like WWE will be utilizing the relationship between Cameron and her boyfriend a bit more during the next season of Total Divas. The belief is that something drastic will happen, where the couple will either break up or do a wedding. The heel turn and split from Naomi Knight was designed to put more attention into her character on the reality television show next season.
July 28, 2014
Big E Langston
There are those backstage in WWE that are skeptical of the idea of doing a heel turn for Kofi Kingston, who has long been regarded as the ultimate baby face. Since he does a lot of the charity work for the company, some are afraid that it will affect that aspect of his job as well. There are rumors floating around that WWE does not have finalized plans for the new stable that also consists of Xavier Woods and Big E Langston.
July 26, 2014
Brie Bella
One of the ideas being floated around backstage in WWE is to turn Nikki Bella into a heel. The story would be that Stephanie McMahon finally gets to her by getting Nikki to believe that Brie Bella has left her hanging. Nikki would grow tired of being abused by the Authority, so she ends up doing a heel turn against her sister. The story would more than likely be featured on Total Divas as well.
July 22, 2014
Cameron
In a sign that management might have forgiven her, Emma was not only given a match on WWE Main Event this week, but she was also given a victory over Cameron, who recently did a heel turn. Rumors floated around that the company was not going to be utilizing her on television after she was arrested for shoplifting, but it looks like WWE is attempting to avoid further attention to the incident by going about as usual.
July 16, 2014
Sheamus
Earlier in the year, WWE had plans on doing a heel turn for Sheamus, in order to bring a little more life back into his stale character. The company even attempted the move on television, but it was botched and the majority of fans did not realize that it had taken place. Rumors going around now is that WWE has completely scrapped the idea. Sheamus will continue to work as a baby face US champion until they can decide on something for him to do.
July 6, 2014
AJ Lee
With AJ Lee finally making her return to WWE, the competition in the divas division just got a bit tougher. Someone is going to be losing television time. Naomi Knight and Cameron appear to be safe, as they have a heel turn story line in progress. Summer Rae and Layla El appear to have their weekly television spots secured for the time being. Paige is going to be working a program against AJ, so she should be fine. The belief is that Alicia Fox will be the one demoted, even though her character was gaining a little bit of momentum over the last couple of weeks.
July 5, 2014
Cameron
Rumors are floating around right now that Cameron will be doing a heel turn at Money in the Bank 2014. She will more than likely cost Naomi Knight her chance at the WWE Divas Championship. There is also speculations that the incident will then lead to a triple threat match at WWE Battleground 2014, which would also feature Paige as the champion still.
June 27, 2014
Miz
While it has yet to reach television, the heel turn for the Miz has been going for a couple of weeks now at WWE live events. It also appears that he will be given a new gimmick to work with upon his return to Monday Night Raw and Smackdown. Miz has been testing out a new heel persona, where he plays a cocky movie star. It's a play on real life, as the former WWE champion recently completed a new film.
June 22, 2014
Dean Ambrose
In a sign of how quickly the heel turn decision was made, WWE still has yet to figure out what new gear Seth Rollins will be wearing now that he is a solo performer. That is one of the reasons why he still continues to wear the same gear as his former partners in the Shield, Dean Ambrose and Roman Reigns. Since it is viewed as one of the top priorities backstage, you can expect WWE to produce something new for him to wear soon enough.
June 13, 2014
Seth Rollins
Rumors going around is that WWE decided to do a heel turn for Seth Rollins at the last minute because they wanted to generate some hype and spike up the television ratings. If that's the case, then management is sure to be disappointed because Monday Night Raw actually lost some viewers this week. It wasn't a big loss, but many were expecting a huge increase.
June 11, 2014
Miz
Now that he is done filming his movie, the Miz is expected to be back on Monday Night Raw this week. The former WWE champion jumped back on the road over the weekend and worked a live event match against Sheamus. The belief is that he was warming up for the return tonight. Rumors have been floating around that Miz will also be doing a heel turn upon his return.
June 9, 2014
Dean Ambrose
Ever since the shocking heel turn by Seth Rollins against Dean Ambrose and Roman Reigns took place on Monday Night Raw, there has been a lot of speculations as to when WWE would have the former Shield partners fighting one another. As of right now, the strongest rumors are that Rollins and Ambrose will be facing one another at Money in the Bank 2014, while Rollins and Reigns will have their match at WWE Battleground 2014.
June 8, 2014
Miz
There have been sparse rumors over the last year that WWE was going to do a heel turn with the Miz, and it looks like that might be happening soon. While working a live event in Wisconsin over the weekend, Miz did a match against Sheamus. The former world heavyweight champion even cut a heel promo, which is viewed by many as practice before doing it on television.
June 8, 2014
Seth Rollins
Reports are surfacing now that Vince McMahon made the decision to do a heel turn with Seth Rollins on Sunday afternoon, shortly before Payback 2014. The belief is that he pulled the trigger on the move as a response to the low ratings that Monday Night Raw has received over the last couple of weeks. WWE is hoping that this provides a quick boost to the numbers.
June 5, 2014
Dean Ambrose
Ever since it happened on Monday Night Raw, WWE fans have been raving about the Seth Rollins heel turn because it was considered a surprise to many. The reason for that, however, is because it was a surprise to those backstage as well. The script for the show did not include that segment initially. John Cena and Kane were supposed to be in the final spot, but WWE quickly changed their minds and had Rollins turn on Dean Ambrose and Roman Reigns instead.
June 4, 2014
Dean Ambrose
In a pleasantly surprising move on Monday Night Raw, Seth Rollins did an unexpected heel turn and betrayed the Shield. As Dean Ambrose and Roman Reigns were preparing to face off with Triple H and Randy Orton, Rollins shocked the WWE Universe by nailing his longtime partners with several steel chair shots. He stood tall with Orton and HHH afterwards to end the episode.
June 2, 2014
Kevin Nash
A lot of wrestling fans were pleasantly surprised to see Kevin Nash making an appearance in the first Magic Mike movie, which surpassed a lot of expectations by becoming a worldwide hit. They're going to be even more surprised when they see Ric Flair in the movie. During a recent podcast interview with Steve Austin, the former WWE champion revealed that he just completed some scenes for the film.
October 31, 2014
Steve Austin
As many already know, Randy Orton is being given time off by WWE to prevent him from being burnt out on the road. The former world heavyweight champion isn't just going to sit around idly during that time, however. Orton has been cast as the lead role in the upcoming Condemned 2 movie, which is a sequel to the film that starred Steve Austin.
October 27, 2014
Steve Austin
Fans celebrated in glee recently when it appeared that Steve Austin was going to be making a return to WWE. However, there should be some caution mixed in with that excitement. Austin has long stated that he would only do it if the deal was right. Management seems to be focused on Sting and Hulk Hogan at the moment, so negotiations with Austin have not made any progress.
October 11, 2014
Steve Austin
A lot of buzz was created recently when Steve Austin mentioned that he was training for a comeback with WWE. Jim Ross, who happens to be very close friends with Austin, decided to douse some water on those rumors. The legendary commentator stated that Austin might not necessarily be in shape enough to work Wrestlemania 31. He also stated that there is a chance that Austin does not wrestle at all.
October 7, 2014
Steve Austin
With fans clamoring for his return for much of the past decade, Steve Austin has finally provided some concrete news on a potential comeback to WWE. The former world heavyweight champion casually mentioned that he was training for a potential comeback during an interview on his podcast show. Nothing is set in stone right now, and a lot will depend on how Austin's body holds up during the training.
October 5, 2014
Steve Austin
Some heavy speculations have arisen this week on the possible return of Steve Austin to WWE. Reports have surfaced that management has informed manufacturers to go heavy on products related to Stone Cold and informed distributors to prepare for a boost in merchandise coming through. No word yet on what Austin will be doing when he comes back, but there is a chance that it could just be a brief appearance.
September 26, 2014
Triple H
Where there's smoke, there's usually fire. Rumors have persisted for quite some time now that there is still backstage heat towards Jim Ross in WWE. There is some new evidence to support that claim. Ross recently revealed that the company has not approved any of their performers to be a guest on his podcast show, where Steve Austin and Chris Jericho have had plenty of WWE personnel, including Triple H himself, doing interviews for them.
September 1, 2014
Steve Austin
There's been another casualty in WWE, thanks to the company losing millions of dollars this year. Tough Enough has been taken off of life support and has now been officially scrapped. Management was hoping to do another season of the show, and they were still trying to get Steve Austin to jump back on board. However, after severely reducing the available budget for Tough Enough, officials decided that it would not work out with the limited amount of funding.
August 28, 2014
Steve Austin
Life after professional wrestling continues to be great for Steve Austin. He recently revealed that the studios have renewed Redneck Island for a fourth season and have decided to give the Broken Skull Challenge a second one. These deals give him a bit of leverage in negotiations with WWE, who still want him to return for another season of Tough Enough.
August 26, 2014
Steve Austin
Expect to hear plenty of comparisons between Dean Ambrose and Steve Austin over the next couple of months. WWE is having the former Shield member take elements of the Austin character in an attempt to win over even more fans. While it was not shown on Monday Night Raw, the company is doing a story where Ambrose refused medical attention after being severely injured by Kane and Seth Rollins.
August 21, 2014
Steve Austin
There's a little battle brewing right now between two of the greatest WWE stars of all time. Recently, Steve Austin stated that he was the best draw that the business has ever seen. When asked about the statement, Hulk Hogan argued that he was the best by stating that his career was twice as long as the one Austin had. This does not appear to be a promotional thing since the two of them will not be doing a match together.
August 15, 2014
Steve Austin
Earlier in the month, Steve Austin made a comment about WWE being too scripted for his taste. While those comments would surely bring backstage heat on one of their mid card performers, it is being said that there is absolutely no heat towards Austin, as management knows that they might need him for business down the line.
July 28, 2014
Steve Austin
"I disagree with scripting. I think the nature of a promo has to come from your heart and your guts and you have to mean everything that you're saying. Now is the perfect time to go back to that formula. You learn to sink or swim. And guys and gals will start to learn to swim again. That's what's going to make the product feel more organic, more spontaneous and more real." - Steve Austin talks about WWE being too scripted
July 7, 2014
Shawn Michaels
During a recent podcast interview between Steve Austin and Vince Russo, the topic of the Montreal Screwjob came up. Russo gave specific details about what went down between Vince McMahon, Bret Hart and Shawn Michaels. Austin then finished the discussion by stating that he had no prior knowledge of the incident going down, but that he thinks the decision by McMahon and Russo was the right one. The business had to be protected from Hart and Eric Bischoff.
July 3, 2014
Steve Austin
During his latest podcast interview, Steve Austin interviewed Vince Russo, and the topic of Austin's early stint in WWE came up. Both revealed to fans that Vince McMahon was not a huge fan of Austin at the time. He also did not want Austin to talk whatsoever because McMahon felt that his microphone skills were not up to par. Russo, however, pushed to give Austin an opportunity to speak, and the legendary push ensued.
June 28, 2014
Steve Austin
"Obviously this is going to be a big financial changer because you're not going to get all those buy rates. I've had a brief experience with the WWE Network. I signed up for it. I'm not a real gadget guy. I've had an iPad for damn near two years, but I hardly ever use it. I put the WWE Network on there, and I typed in certain matches, they didn't have certain things from NWA or WCW. So I've been going more to YouTube. I think they need a little bit more original content. I need to get on there more to familiarize myself with it. One of the things I've enjoyed is the old Garden stuff and from World Class (Championship Wrestling). I think it was smart to come out with the network. I think it's going to catch on more in the next two or three years, and that's when it will pay off." - Steve Austin shares his views on the WWE Network
June 27, 2014
CM Punk
When CM Punk decided to walk out on WWE, a lot of fans turned on him for that. However, he has had a couple of supporters, especially from those that know what it is like to be backstage in the company. Steve Austin has continuously defended Punk, citing his understanding of how difficult life can be backstage when you're not happy with the direction of the company.
June 11, 2014
Jim Ross
Earlier in the week, it was revealed that Jim Ross had to spend a night in the hospital, as the former WWE commentator had a bit of a health scare and his wife wanted to be safer than sorry. Ross revealed that a couple of people contacted him at the hospital to check up on him. Jerry Lawler and Steve Austin were two of them. The other was Vince McMahon, which was a little bit surprising as there have been rumors floating around for the last year that there is some backstage heat between the two.
June 10, 2014
Undertaker
Country music singer George Strait held his last concert ever this weekend in Dallas, and drew in an incredible amount of people to the show. Among the 105,000 fans at the concert were Undertaker, Michelle McCool and Steve Austin. No word yet on whether or not the former WWE stars were at the event together or just happen to be there at the same time.
June 9, 2014
Steve Austin
A picture of Steve Austin at the CMT Awards. The former WWE star hung out with Dog the Bounty Hunter backstage.
June 5, 2014