SIN CARA MERCHANDISE
Name
Sin Cara
Real Name
Luis Alvirde
Date of Birth
December 22, 1982
Place of Birth
...
Hometown
...
Debut
1998
Sin Cara
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
Sin Cara
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
Sin Cara
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
CM Punk
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
Sin Cara
While internet wrestling fans make a big deal out of it, the Sin Cara botch issues aren't really all that much of a concern to WWE. Management knows that when you work that style of wrestling, you're going to make mistakes. The backstage attitude and sense of entitlement was more of an issue than Sin Cara having botches in his matches.
April 14, 2014
Sin Cara
While he has been protesting through social media and threatening legal actions, the original Sin Cara has not actually gone after WWE yet. The belief is that he is just issuing empty threats, as the performer has now gone back to his Mistico name and character in Mexico. It appears that WWE might actually hold the rights to the Sin Cara name after all.
April 13, 2014
Rey Mysterio
During an interview with Medio Tiempo in Mexico, Rey Mysterio was asked about Sin Cara, and the popular WWE star was a bit critical of his former tag team partner. Mysterio felt that Sin Cara could have been the one to take over for him, but he allowed his ego to ruin things in WWE. Mysterio also noted that Sin Cara should have worked harder on his English skills.
April 11, 2014
Sin Cara
A video from WWE Main Event of a match between Alexander Rusev, who made his in ring debut on Monday Night Raw this week against Zack Ryder, and Sin Cara. This segment was designed to give even further credibility to Rusev, who is expected to be booked in victories on television over the next couple of weeks.
April 11, 2014
Sin Cara
While there is a potential big legal battle in the works, Sin Cara revealed on Twitter that he will be using the Mistico name and character again in Mexico. There has been some dispute as to who owns the Sin Cara trademark. The performer believes that it belongs to him, while WWE is the one that holds all the paperwork.
March 26, 2014
Triple H
The odd saga between Sin Cara and WWE continued this week, as the masked performer was upset with Hunico portraying his character with Scooby Doo on Monday Night Raw. He even went as far as to send messages to Vince McMahon, Stephanie McMahon and Triple H via Twitter to vent his frustrations, but he wisely deleted the messages shortly afterwards.
March 25, 2014
Brodus Clay
WWE has announced that the Andre the Giant memorial battle royal will consists of Alberto Del Rio, Big E Langston, Big Show, Brodus Clay, Christian, Cody Rhodes, Damien Sandow, Darren Young, Dolph Ziggler, Drew McIntyre, Fandango, Goldust, Great Khali, Heath Slater, Jinder Mahal, Justin Gabriel, Kofi Kingston, Mark Henry, Miz, R Truth, Rey Mysterio, Santino Marella, Sheamus, Sin Cara, Titus ONeil and Zack Ryder. There are also four spots available for last minute entrants.
March 25, 2014
Sin Cara
While he was initially penciled in for a huge match against Sin Cara at Wrestlemania 30, it now appears that Rey Mysterio will be working the Andre the Giant memorial battle royal instead. WWE has been downplaying his importance because he has not signed a new contract, but this match enables them to feature the popular performer on a pay per view.
March 19, 2014
Sin Cara
Apparently, Sin Cara remains defiant towards WWE, as the masked performer is appearing on television shows for AAA. According to WWE, he is under a 90 day no compete clause, which prevents wrestlers from immediately working televised events after leaving the company. Management is said to be fine with him working non televised events for independent wrestling promotions, though.
March 9, 2014
Sin Cara
While a lot of fans have already forgotten about him, a few still wonder about his whereabouts and status within WWE. It turns out that Camacho is still with the company, as he worked a WWE NXT television taping this week. He lost to Adrian Neville. His partner, Hunico, frequently works under the mask as the new Sin Cara, for those that are not aware.
March 2, 2014
Sin Cara
Fans at a AAA show in Mexico this week were a bit surprised when Sin Cara showed up as a different character, and it has now been revealed by the masked performer himself that it was due to legal threats from WWE. AAA wanted nothing to do with that, so they asked him to change things up for the night. Sin Cara stated that his lawyers will be fighting back.
February 25, 2014
Sin Cara
Even though the name is associated with his failed stint in WWE, Sin Cara continues to use the name down in Mexico and Puerto Rico. Word going around is that he is using the name because he cannot go back to being Mistico, which is owned by CMLL. The masked performer has also not been able to come up with a new name and gimmick for himself.
February 21, 2014
Sin Cara
It appears that WWE really wants Prince Devitt to sign a contract with them. The company has done something rare in that they are offering him a deal that does not require him to spend a lot of time in developmental. A similar deal was given to Sin Cara, as the masked performer felt that being in developmental was beneath someone of his stature.
February 14, 2014
Alberto Del Rio
With Sin Cara gone, Rey Mysterio old and injury prone and Alberto Del Rio constantly threatening to leave the company, WWE is said to be looking for new Mexican stars, as management very much wants to be a draw in Mexico, where a new office was recently set up.
February 6, 2014
Rey Mysterio

While he has not been given a feud to work with since making his return to WWE, Rey Mysterio is very much still a part of the plans for Wrestlemania 30. He was penciled in for a big match against Sin Cara, but management is now looking for a new opponent for him at the pay per view.

February 5, 2014
Alberto Del Rio

Aside from half hearted programs with Sin Cara and Rey Mysterio, Alberto Del Rio really has not been given a full program by WWE to work with since wrestling John Cena at Survivor Series 2013. However, the feeling backstage is that Del Rio is assured a spot at Wrestlemania 30 to draw in the Spanish media.

February 3, 2014
Sin Cara

Since he is claiming that he owns the copyright to the name, Luis Alvirde is still utilizing the Sin Cara name. The masked performer used the moniker while working shows in Mexico and Puerto Rico recently. The belief is that WWE be pursuing legal actions against him.

February 3, 2014
Sin Cara

In another sign that the business relationship between Sin Cara and WWE is over, the masked performer has been signed by World Wrestling League, a promotion in Puerto Rico. He's still interested in returning to USA and working with WWE again, but the feeling is not mutual.

January 31, 2014
Sin Cara

Sin Cara has been contacting WWE about a contract extension, and it appears that the company has not been responding to him whatsoever. Officials are not interested in moving forward with the performer, and they plan to eventually phase the character out completely.

January 29, 2014
Sin Cara

While management has given up on the character, WWE will be keeping Sin Cara around because he is featured in the upcoming Scooby Doo movie. Oficials have no plan on bringing the original performer back, so Hunico will have the role until after the movie has been released.

January 28, 2014