Aside from half hearted programs with Sin Cara and Rey Mysterio, Alberto Del Rio really has not been given a full program by WWE to work with since wrestling John Cena at Survivor Series 2013. However, the feeling backstage is that Del Rio is assured a spot at Wrestlemania 30 to draw in the Spanish media.
Since Mistico was a huge star in Mexico, WWE wanted to gain some publicity from his signing, so the company traveled down to Mexico City and held a press conference to announce that they have created a new persona called Sin Cara. The local media did provide coverage as expected.
John Cena wins Royal Rumble 2013 by last eliminating Ryback. Other contestants in the match include Antonio Cesaro, Bo Dallas, Brodus Clay, Chris Jericho, Cody Rhodes, Damien Sandow, Daniel Bryan, Darren Young, David Otunga, Dolph Ziggler, Drew McIntyre, Godfather, Goldust, Great Khali, Heath Slater, Jinder Mahal, Kane, Kofi Kingston, Randy Orton, Rey Mysterio, Ryback, Santino Marella, Sheamus, Sin Cara, Tensai, The Miz, Titus ONeil, Wade Barrett and Zack Ryder.