Aside from half hearted programs with Sin Cara and Rey Mysterio, Alberto Del Rio really has not been given a full program by WWE to work with since wrestling John Cena at Survivor Series 2013. However, the feeling backstage is that Del Rio is assured a spot at Wrestlemania 30 to draw in the Spanish media.
Since Mistico was a huge star in Mexico, WWE wanted to gain some publicity from his signing, so the company traveled down to Mexico City and held a press conference to announce that they have created a new persona called Sin Cara. The local media did provide coverage as expected.
While he has not been given a feud to work with since making his return to WWE, Rey Mysterio is very much still a part of the plans for Wrestlemania 30. He was penciled in for a big match against Sin Cara, but management is now looking for a new opponent for him at the pay per view.