SIN CARA MEDIA
Name
Sin Cara
Real Name
Luis Alvirde
Date of Birth
December 22, 1982
Place of Birth
...
Hometown
...
Debut
1998
Sin Cara
While he has been protesting through social media and threatening legal actions, the original Sin Cara has not actually gone after WWE yet. The belief is that he is just issuing empty threats, as the performer has now gone back to his Mistico name and character in Mexico. It appears that WWE might actually hold the rights to the Sin Cara name after all.
April 13, 2014
Sin Cara

Aside from half hearted programs with Sin Cara and Rey Mysterio, Alberto Del Rio really has not been given a full program by WWE to work with since wrestling John Cena at Survivor Series 2013. However, the feeling backstage is that Del Rio is assured a spot at Wrestlemania 30 to draw in the Spanish media.

February 3, 2014
Sin Cara

Since Mistico was a huge star in Mexico, WWE wanted to gain some publicity from his signing, so the company traveled down to Mexico City and held a press conference to announce that they have created a new persona called Sin Cara. The local media did provide coverage as expected.

February 24, 2011
Antonio Cesaro
When Antonio Cesaro left him for Paul Heyman recently, Zeb Colter took to Twitter to ask fans who they thought should replace him and team with Jack Swagger in the Real Americans stable. Scott Dawson has been campaigning for the role through social media, but it is highly unlikely that WWE brings him up from developmental at this point in time.
April 19, 2014
Rock
While speaking to the media in Australia this week, Rock revealed that he wants to be in the next James Bond movie. The former WWE champion is a big fan of Daniel Craig, who plays the title role. Rock also noted that his grandfather once played a villain in a James Bond movie, and he would love to follow in his footsteps.
April 17, 2014
Barry Windham
In a sign of how much the company is vested into the character, Bray Wyatt is not allowed to do any media interviews. The Hernando Times in Florida did a feature article on Mike Rotunda, Blackjack Mulligan, Barry Windham and the family. It was revealed that WWE would not grant Bray Wyatt permission to be involved in the piece, but Bo Dallas was allowed to give quotes.
April 14, 2014
CM Punk
Colin Cowherd, a host on ESPN, bashed CM Punk on his radio show this week. He was critical of the former WWE star for remarks that he made on Twitter about Ultimate Warrior's death not being a result of drugs. Unfortunately, though, Cowherd was not aware that Punk has not been active on social media since leaving WWE. He was actually responding to a parody account.
April 12, 2014
Ultimate Warrior
As expected, the death of the Ultimate Warrior has brought with it some negative publicity for WWE and professional wrestling in general. A lot of people in the media have focused on the fact that professional wrestlers have died young. Many are pointing out that rampant steroid abuse and drug use have taken away a lot of our favorite stars before their time.
April 10, 2014
Sting
After the death of the Ultimate Warrior, Sting took to social media to express his grief. The legendary NWA star also posted this picture of the two of them together before they became professional wrestlers. Sting noted that this was right when they were about to start training to become future hall of fame stars in the business.
April 10, 2014
Fandango
Despite being a pretty popular act, WWE has decided to split up Summer Rae and Fandango, who has been selling the story line through social media over the past couple of days. Fandango is being paired with another person soon, as his act needs a female dancer. Summer Rae will be utilized as more of an in ring performer with the rest of the Total Divas cast.
April 10, 2014
Vince McMahon
The Shorty Awards were handed out this week to companies that best handled their social media and social networking campaigns. Vince McMahon and company were able to take home three of those awards, including one for best YouTube channel. WWE was able to beat out Bleacher Report, MTV, VH1, Nike, Visa and Comedy Central for these awards.
April 8, 2014
Mr T
In a rather interesting move, there were minimal Wrestlemania 30 celebrities involved in the pay per view. WWE generally likes having as many famous faces around as possible, in an attempt to generate interest from the mainstream media, but the company opted to focus more on wrestling this year. Mr T was the most featured celebrity on the show this year.
April 7, 2014
Hulk Hogan
Since the company wants to make full use of him being back, Hulk Hogan is expected to induct Mr T into the WWE Hall of Fame at Wrestlemania 30. Aside from their obvious connection, management also believes that this combination has the best chance of receiving some mainstream media attention for the event. Roddy Piper was a consideration as well.
April 2, 2014
AJ Lee
The hot rumor going around professional wrestling right now is that AJ Lee and CM Punk are now engaged. There were talks backstage for the last few days of it being true, and the speculation even spread through to social media. The rumor mills are even hotter now that AJ was spotted on Monday Night Raw with a new ring on her finger.
April 1, 2014
Natalya Neidhart
Since it has generated so much of a buzz on social media and search engines, executives at E! and WWE are quite pleased with the segment on Total Divas where Summer Rae slapped Natalya Neidhart. While it is entirely scripted, the performers were actually able to get a good amount of people wondering if it was a legitimate situation or not.
April 1, 2014
Nikki Bella
Thanks to her featured role on Total Divas, Nikki Bella has seen her popularity rise. The longtime WWE has reached a social media milestone, amassing a million followers on Facebook. The company views her as a marketing asset now, so she should be regularly features on Monday Night Raw for the foreseeable future.
March 27, 2014
Brooke Tessmacher
When she made some changes to her social media accounts earlier in the month, Brooke Tessmacher inadvertently flamed the rumors mills with speculations that she was no longer with TNA. The former Knockouts champion has since made her return to both Twitter and Instagram with no mentions of leaving the company.
March 26, 2014
Dolph Ziggler
For more than a year now, Dolph Ziggler has found himself in the doghouse with WWE officials, and the belief was that his blunt media interviews were what got him relocated there. The former world heavyweight champion is doing interviews again, and this time around, he has been noticeably much more tamer with what he says about the company.
March 25, 2014
Corey Graves
Through Twitter, Corey Graves posted this message, where he mocks Total Divas. He joked that the performers are sharing their secrets with a national audience and expecting people not to know. This is keeping in line with his social media character, as the WWE developmental wrestler has also mocked the Shield and the company itself.
March 24, 2014
Tammy Sytch
It appears that times have become rather hard for Tammy Sytch, as she has been selling topless pictures of herself through Twitter and PayPal. The former WWE diva posted this teaser image, where her breasts are censored, on social media, in order to entice fans into paying $40 to see her nude from the waist up.
March 17, 2014
AJ Lee
Nikki Bella and Brie Bella have reached a social media milestone, as the WWE divas now have a million followers on Twitter. Their starring role on both Monday Night Raw and Total Divas helped to make that accomplishment come to life. AJ Lee is the only other female performer in the company that has broken the million followers mark.
March 16, 2014
Chris Benoit
While there were some concerns about his inclusion earlier in the year, it appears that Chris Benoit is basically a non issue right now with the WWE Network. Fans are not making a fuss about him being on the service, and the media has yet to really mention it, either. Management was concerned that there might be some negative media attention brought about by the inclusion.
March 16, 2014
Scott Hall
While a lot of fans are losing patience, there appears to still be plans for WWE to induct Scott Hall into the hall of fame at Wrestlemania 30 this year. The company simply has not announced it, which has led people to believe that they might be having second thoughts on the matter. Hall is seen as a potential public relations story for the mainstream media to pick up on.
March 13, 2014
Sin Cara
While internet wrestling fans make a big deal out of it, the Sin Cara botch issues aren't really all that much of a concern to WWE. Management knows that when you work that style of wrestling, you're going to make mistakes. The backstage attitude and sense of entitlement was more of an issue than Sin Cara having botches in his matches.
April 14, 2014
Sin Cara
During an interview with Medio Tiempo in Mexico, Rey Mysterio was asked about Sin Cara, and the popular WWE star was a bit critical of his former tag team partner. Mysterio felt that Sin Cara could have been the one to take over for him, but he allowed his ego to ruin things in WWE. Mysterio also noted that Sin Cara should have worked harder on his English skills.
April 11, 2014
Sin Cara
A video from WWE Main Event of a match between Alexander Rusev, who made his in ring debut on Monday Night Raw this week against Zack Ryder, and Sin Cara. This segment was designed to give even further credibility to Rusev, who is expected to be booked in victories on television over the next couple of weeks.
April 11, 2014
Sin Cara
While there is a potential big legal battle in the works, Sin Cara revealed on Twitter that he will be using the Mistico name and character again in Mexico. There has been some dispute as to who owns the Sin Cara trademark. The performer believes that it belongs to him, while WWE is the one that holds all the paperwork.
March 26, 2014
Sin Cara
The odd saga between Sin Cara and WWE continued this week, as the masked performer was upset with Hunico portraying his character with Scooby Doo on Monday Night Raw. He even went as far as to send messages to Vince McMahon, Stephanie McMahon and Triple H via Twitter to vent his frustrations, but he wisely deleted the messages shortly afterwards.
March 25, 2014
Big E Langston
WWE has announced that the Andre the Giant memorial battle royal will consists of Alberto Del Rio, Big E Langston, Big Show, Brodus Clay, Christian, Cody Rhodes, Damien Sandow, Darren Young, Dolph Ziggler, Drew McIntyre, Fandango, Goldust, Great Khali, Heath Slater, Jinder Mahal, Justin Gabriel, Kofi Kingston, Mark Henry, Miz, R Truth, Rey Mysterio, Santino Marella, Sheamus, Sin Cara, Titus ONeil and Zack Ryder. There are also four spots available for last minute entrants.
March 25, 2014
Andre the Giant
While he was initially penciled in for a huge match against Sin Cara at Wrestlemania 30, it now appears that Rey Mysterio will be working the Andre the Giant memorial battle royal instead. WWE has been downplaying his importance because he has not signed a new contract, but this match enables them to feature the popular performer on a pay per view.
March 19, 2014
Sin Cara
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
Sin Cara
Apparently, Sin Cara remains defiant towards WWE, as the masked performer is appearing on television shows for AAA. According to WWE, he is under a 90 day no compete clause, which prevents wrestlers from immediately working televised events after leaving the company. Management is said to be fine with him working non televised events for independent wrestling promotions, though.
March 9, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
Camacho
While a lot of fans have already forgotten about him, a few still wonder about his whereabouts and status within WWE. It turns out that Camacho is still with the company, as he worked a WWE NXT television taping this week. He lost to Adrian Neville. His partner, Hunico, frequently works under the mask as the new Sin Cara, for those that are not aware.
March 2, 2014
Sin Cara
Fans at a AAA show in Mexico this week were a bit surprised when Sin Cara showed up as a different character, and it has now been revealed by the masked performer himself that it was due to legal threats from WWE. AAA wanted nothing to do with that, so they asked him to change things up for the night. Sin Cara stated that his lawyers will be fighting back.
February 25, 2014
Sin Cara
Even though the name is associated with his failed stint in WWE, Sin Cara continues to use the name down in Mexico and Puerto Rico. Word going around is that he is using the name because he cannot go back to being Mistico, which is owned by CMLL. The masked performer has also not been able to come up with a new name and gimmick for himself.
February 21, 2014
Prince Devitt
It appears that WWE really wants Prince Devitt to sign a contract with them. The company has done something rare in that they are offering him a deal that does not require him to spend a lot of time in developmental. A similar deal was given to Sin Cara, as the masked performer felt that being in developmental was beneath someone of his stature.
February 14, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
Rey Mysterio
With Sin Cara gone, Rey Mysterio old and injury prone and Alberto Del Rio constantly threatening to leave the company, WWE is said to be looking for new Mexican stars, as management very much wants to be a draw in Mexico, where a new office was recently set up.
February 6, 2014
John Cena
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Rey Mysterio

While he has not been given a feud to work with since making his return to WWE, Rey Mysterio is very much still a part of the plans for Wrestlemania 30. He was penciled in for a big match against Sin Cara, but management is now looking for a new opponent for him at the pay per view.

February 5, 2014
Sin Cara

Since he is claiming that he owns the copyright to the name, Luis Alvirde is still utilizing the Sin Cara name. The masked performer used the moniker while working shows in Mexico and Puerto Rico recently. The belief is that WWE be pursuing legal actions against him.

February 3, 2014
Sin Cara

In another sign that the business relationship between Sin Cara and WWE is over, the masked performer has been signed by World Wrestling League, a promotion in Puerto Rico. He's still interested in returning to USA and working with WWE again, but the feeling is not mutual.

January 31, 2014