SIN CARA BUSINESS
Name
Sin Cara
Real Name
Luis Alvirde
Date of Birth
December 22, 1982
Place of Birth
...
Hometown
...
Debut
1998
Sin Cara

In another sign that the business relationship between Sin Cara and WWE is over, the masked performer has been signed by World Wrestling League, a promotion in Puerto Rico. He's still interested in returning to USA and working with WWE again, but the feeling is not mutual.

January 31, 2014
Vickie Guerrero
While she did not leave the company after Wrestlemania 30 like rumored, Vickie Guerrero still intends on moving on from WWE at some point in time. She has already given notice to management, and she still continues to work on her college degree and business ventures. Guerrero wants to maintain a good working relationship with WWE.
April 17, 2014
Stephanie McMahon
During a WWE Business Partner Summit, Stephanie McMahon revealed that the company will be completely shifting over to a new logo, which happens to be the current one used for the WWE Network, by Summerslam 2014. Management has been slowly replacing the logos over the last several weeks and will keep doing so until August.
April 16, 2014
Chavo Guerrero
Throughout the past several months, Chavo Guerrero has been taking in quite a few business meetings, in order to set up his career outside of professional wrestling. It looks like one of those ventures has come to fruition, as Guerrero is now doing a talk show for GeekNation.com, called Where Men Come To Be Men. Rampage Jackson and John Morrison recently filmed an episode with him.
April 16, 2014
Brutus Magnus
"I'm as grateful to Sting as anybody in the wrestling business for the benefit he has had in my career. Steve is a great guy and very very smart and just a model citizen as far as the way he conducts himself and how much respect he commands. There are some people who seem to be obsessed with respect and seem to be obsessed with guys not showing them enough respect but Sting is a guy who has never had to pull any stunts, never had to bully anyone, never had to throw his weight around or pull rank; he commands respect. The same could be said about Kurt Angle." - Brutus Magnus discusses how Sting is backstage
April 15, 2014
Christopher Daniels
"A unique athlete, it's funny because he was a book that was judged by his cover, for a very long time and it took a while to get him into TNA and we were always fighting to get him in. Everybody was like 'we gotta change his look and blah blah blah,' but finally when they gave him the chance, he showed them that you didn't need to judge him by the cover because he brings a unique intensity and a unique character to TNA and I think it would be a different TNA without him. He has changed the business." - Christopher Daniels discusses Samoa Joe
April 15, 2014
Paul London
"I've always admired and looked up to Terry Funk. Never did I actually think I'd be walking just like him. Knees hurt." - Paul London explaining how much of a toll the wrestling business gives to the body
April 14, 2014
Ashley Flair
Since she is now the WWE Divas Champion, Paige will be dropping the WWE NXT Women's Championship soon. The top candidates at the moment are Ashley Flair and Sasha Banks. While some are pushing for management to put Bayley in the spot, the company feels that it would be better for business if she were to chase the title for a couple of months first.
April 13, 2014
Vince McMahon
Since all the important monthly shows have been moved to the WWE Network, Vince McMahon and company have decided that they will no longer use the term "pay per view". Instead, WWE will be calling them "special events". PPV buy rate is no longer a vital thing for the company because they can now tell investors that the business has shifted to the WWE Network.
April 11, 2014
Cody Rhodes
"Why are folks surprised by Nancy Grace? She got dumped by a professional wrestler in the 1980s and started a life quest to be just awful. If she was remotely confident in her accusations, she would interview an active talent. Yet, she won't do that because she'd have a Mark Cuban and Skip Bayless situation, and she would come off as the ignorant sweat hog she actually is." - Cody Rhodes bashes Nancy Grace for attacking the wrestling business
April 10, 2014
Diamond Dallas Page
"I went on Nancy Grace last night expecting to discuss Warrior the man. Had I known the only topic discussed would be steroids I would not have participated. At the time I was also unaware of the list that was shown to the viewing audience. To imply that all of the wrestlers on that list died from steroids was wrong and for that they owe the families an apology. Again, my only intention was to discuss Warrior the man and share some stories about how dedicated he was to the wrestling business. I am saddened that was not what happened and my thoughts remain with his family." - Diamond Dallas Page discusses Nancy Grace interview
April 10, 2014
Sting
After the death of the Ultimate Warrior, Sting took to social media to express his grief. The legendary NWA star also posted this picture of the two of them together before they became professional wrestlers. Sting noted that this was right when they were about to start training to become future hall of fame stars in the business.
April 10, 2014
Brock Lesnar
Since a lot of fans were in disbelief, there were rumors floating around that the Undertaker ending at Wrestlemania 30 was not planned. Some believed that Brock Lesnar went into business for himself. That was not the case, as WWE had the finished planned for quite some time now. They kept things as much of a secret as they could.
April 7, 2014
Dean Ambrose
"You know what, I tell him this and we joke about it, but the smartest thing WWE did was put him with me and Dean Ambrose. Because when we met him, he started from scratch. Granted he's got a whole family history in the wrestling business, but he's a football player. He's an athlete and he's coachable, but like he gets it. Like he got it quick and he understood right away what we were doing. I think putting him with myself and Ambrose, who had the wealth of experience and the all the knowledge and traveling the road. We're in a car all the time, we're on the planes together, we're having the matches together. He was just able to soak up that information we were giving out like a sponge and you can see the difference. He was great when we came in, but look at him now and he's a completely different performer. It was the smartest thing they ever did, putting him with us." - Seth Rollins discussing the backstage reason why Roman Reigns was placed with the Shield
April 6, 2014
Vickie Guerrero
Wrestlemania 30 and perhaps the next Monday Night Raw will be the last hurrah for Vickie Guerrero, as she is finishing up her tenure with WWE this weekend. The former on screen general manager has been focused on college over the past year, and she has also been trying to get a few business ventures up and running as well.
April 6, 2014
Jim Ross
"Vince doesn't go to ball games, golf, or any of that rich-guy stuff. He just works, and nobody works harder than him. He's always had that unrelenting work ethic, and I think a lot of it stems from his father. His father was such an iconic figure in the wrestling business. Vince idolized his father from afar, and he wanted to do anything he could to draw favor from his dad. When his dad reluctantly allowed Vince to get into the wrestling business, that overwhelming work ethic kicked in." - Jim Ross praising Vince McMahon
April 4, 2014
CM Punk
"I don't know why he quit and what the situation was about, but I was really looking forward to meeting the man and getting to know him. As far as me, I have a personal opinion on it and I would love for him to come back. If he needs time off whether it was business or personal, it's none of my business. Whatever it was, he was such a great superstar and I would love for him to come back." - Hulk Hogan wants a CM Punk return in WWE
April 3, 2014
Vince McMahon
The latest episode of Total Divas was the most watched one since the series started last year. That has pleased E! enough to where they posted a press release, touting it as their second best show behind Keeping Up with the Kardashians. Vince McMahon is said to be completely behind the business relationship and is willing to devote more resources to promoting his girls.
April 2, 2014
JBL
"There is a lot of truth to that, absolutely. There were guys that came there from other organizations that perhaps they thought they should just skip everybody else and skip right to the top and have things right away the way they wanted. I mean, hey, there are rules and things that you have to abide by as far as this business goes. and you have to respect those. But, when you don't respect those, then hey, we have got a problem. So, yes, we had a lot of guys who came in with that attitude, and John and I would have to be called upon to let them know 'hey, that is not how it works here'." - Ron Simmons on how he and JBL handled backstage politics in WWE
April 1, 2014
JTG
Since he has been infrequently utilized by the company over the last year, there have long been speculations that JTG will be released by WWE once his contract is up. It appears that there is some merit behind those rumors, as the former Cryme Tyme member has been focused on other business ventures to ensure that his departure from WWE is not too rough.
March 26, 2014
LeiD Tapa
Proving that she is far from done with the professional wrestling business, LeiD Tapa immediately has gone back to work after receiving her release from TNA. The former Knockout is back in OVW, where she is receiving further training and experience. Many within the company are praising her for the determination that she is showing.
March 26, 2014
Sin Cara
While internet wrestling fans make a big deal out of it, the Sin Cara botch issues aren't really all that much of a concern to WWE. Management knows that when you work that style of wrestling, you're going to make mistakes. The backstage attitude and sense of entitlement was more of an issue than Sin Cara having botches in his matches.
April 14, 2014
Sin Cara
While he has been protesting through social media and threatening legal actions, the original Sin Cara has not actually gone after WWE yet. The belief is that he is just issuing empty threats, as the performer has now gone back to his Mistico name and character in Mexico. It appears that WWE might actually hold the rights to the Sin Cara name after all.
April 13, 2014
Sin Cara
During an interview with Medio Tiempo in Mexico, Rey Mysterio was asked about Sin Cara, and the popular WWE star was a bit critical of his former tag team partner. Mysterio felt that Sin Cara could have been the one to take over for him, but he allowed his ego to ruin things in WWE. Mysterio also noted that Sin Cara should have worked harder on his English skills.
April 11, 2014
Sin Cara
A video from WWE Main Event of a match between Alexander Rusev, who made his in ring debut on Monday Night Raw this week against Zack Ryder, and Sin Cara. This segment was designed to give even further credibility to Rusev, who is expected to be booked in victories on television over the next couple of weeks.
April 11, 2014
Sin Cara
While there is a potential big legal battle in the works, Sin Cara revealed on Twitter that he will be using the Mistico name and character again in Mexico. There has been some dispute as to who owns the Sin Cara trademark. The performer believes that it belongs to him, while WWE is the one that holds all the paperwork.
March 26, 2014
Sin Cara
The odd saga between Sin Cara and WWE continued this week, as the masked performer was upset with Hunico portraying his character with Scooby Doo on Monday Night Raw. He even went as far as to send messages to Vince McMahon, Stephanie McMahon and Triple H via Twitter to vent his frustrations, but he wisely deleted the messages shortly afterwards.
March 25, 2014
Santino Marella
WWE has announced that the Andre the Giant memorial battle royal will consists of Alberto Del Rio, Big E Langston, Big Show, Brodus Clay, Christian, Cody Rhodes, Damien Sandow, Darren Young, Dolph Ziggler, Drew McIntyre, Fandango, Goldust, Great Khali, Heath Slater, Jinder Mahal, Justin Gabriel, Kofi Kingston, Mark Henry, Miz, R Truth, Rey Mysterio, Santino Marella, Sheamus, Sin Cara, Titus ONeil and Zack Ryder. There are also four spots available for last minute entrants.
March 25, 2014
Sin Cara
While he was initially penciled in for a huge match against Sin Cara at Wrestlemania 30, it now appears that Rey Mysterio will be working the Andre the Giant memorial battle royal instead. WWE has been downplaying his importance because he has not signed a new contract, but this match enables them to feature the popular performer on a pay per view.
March 19, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
Sin Cara
Apparently, Sin Cara remains defiant towards WWE, as the masked performer is appearing on television shows for AAA. According to WWE, he is under a 90 day no compete clause, which prevents wrestlers from immediately working televised events after leaving the company. Management is said to be fine with him working non televised events for independent wrestling promotions, though.
March 9, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
Adrian Neville
While a lot of fans have already forgotten about him, a few still wonder about his whereabouts and status within WWE. It turns out that Camacho is still with the company, as he worked a WWE NXT television taping this week. He lost to Adrian Neville. His partner, Hunico, frequently works under the mask as the new Sin Cara, for those that are not aware.
March 2, 2014
Sin Cara
Fans at a AAA show in Mexico this week were a bit surprised when Sin Cara showed up as a different character, and it has now been revealed by the masked performer himself that it was due to legal threats from WWE. AAA wanted nothing to do with that, so they asked him to change things up for the night. Sin Cara stated that his lawyers will be fighting back.
February 25, 2014
Sin Cara
Even though the name is associated with his failed stint in WWE, Sin Cara continues to use the name down in Mexico and Puerto Rico. Word going around is that he is using the name because he cannot go back to being Mistico, which is owned by CMLL. The masked performer has also not been able to come up with a new name and gimmick for himself.
February 21, 2014
Sin Cara
It appears that WWE really wants Prince Devitt to sign a contract with them. The company has done something rare in that they are offering him a deal that does not require him to spend a lot of time in developmental. A similar deal was given to Sin Cara, as the masked performer felt that being in developmental was beneath someone of his stature.
February 14, 2014
Sin Cara
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
Alberto Del Rio
With Sin Cara gone, Rey Mysterio old and injury prone and Alberto Del Rio constantly threatening to leave the company, WWE is said to be looking for new Mexican stars, as management very much wants to be a draw in Mexico, where a new office was recently set up.
February 6, 2014
Daniel Bryan
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

While he has not been given a feud to work with since making his return to WWE, Rey Mysterio is very much still a part of the plans for Wrestlemania 30. He was penciled in for a big match against Sin Cara, but management is now looking for a new opponent for him at the pay per view.

February 5, 2014
Sin Cara

Aside from half hearted programs with Sin Cara and Rey Mysterio, Alberto Del Rio really has not been given a full program by WWE to work with since wrestling John Cena at Survivor Series 2013. However, the feeling backstage is that Del Rio is assured a spot at Wrestlemania 30 to draw in the Spanish media.

February 3, 2014