One of the reasons why WWE put the world heavyweight championship on Sheamus is because they want the fans to root for whoever he is up against. The Celtic Warrior does a pretty decent job of generating heel heat. Plus, a lot of fans aren't keen to the idea of him being in the top spot. Management has noticed that the reaction to Roman Reigns has been a bit warmer because of it.
November 24, 2015
When Sheamus cashed in the Money in the Bank briefcase at Survivor Series and stole the WWE Heavyweight Championship away from Roman Reigns, fans complained that the Celtic Warrior did not have enough momentum for the role. However, it now appears that management purposely wants to cool off the MITB winner so that it would feel more like a surprise when they do get elevated into the top spot.
November 24, 2015
In case you missed the Survivor Series last night, Sheamus cashed in his Money in the Bank briefcase and captured the WWE Heavyweight Championship just shortly after Roman Reigns defeated Dean Ambrose in the tournament finals. Well, reports have now surfaced that the decision to do that was made just a couple of hours before the pay per view started. Management was still debating the idea all day long.
November 23, 2015
WWE received some very good news last night when Sheamus showed up at the arena. The medical staff was able to clear him of a concussion. He had been having symptoms since the last episode of Monday Night Raw. That enabled the creative department to include him in the final segment with Randy Orton and Seth Rollins, which possibly sets up a world heavyweight championship match between the three at Summerslam.
August 11, 2015
There is a very good chance that John Cena might not heal quick enough to work Summerslam, so WWE has a couple of backup plans in place. The first one is simply to have Randy Orton challenging for the world heavyweight championship. If the front office does not feel that the match would be much of a draw, then there is a chance that they might add Sheamus and make it a triple threat.
August 11, 2015
It appears that WWE is going back to the well again with Sheamus. After previously not being able to keep him in the main event scene, management is set to pull the trigger and make him the top star once more. As of right now, the plan is for the Celtic Warrior to win the heavyweight championship sometimes within the next twelve months.
June 20, 2015
Going into the Elimination Chamber, Sheamus was initially penciled in as the person that was scheduled to walk out of the enormous steel cage structure with the Intercontinental Championship in his hand. However, as a sign that WWE still continues to change up plans on a frequent basis, management opted to put the belt on Ryback for whatever reasons. A lot of people backstage have been impressed with the Big Guy as of late.
June 4, 2015
Initially, WWE had planned on giving Sheamus a big heel push so that he could challenge Roman Reigns for the world heavyweight championship. However, those plans were scrapped, and we now have a heel champion in Seth Rollins. The front office knew that there was only so much they could push the Celtic Warrior before he hit the ceiling. Well, rumors are floating around now that they are going to give him the Intercontinental Championship to work with.
May 13, 2015
A lot of people are under the impression that Sheamus is going to be a mystery entrant into the Andre the Giant memorial battle royal at Wrestlemania. However, WWE has been telling fans that there are only going to be 20 contestants. Each of those spots have been filled. So now, the belief is that the former world heavyweight champion is going to be thrown into the ladder match for the Intercontinental Championship instead.
March 25, 2015
One of the ideas floating around backstage in WWE right now is to have Sheamus making his much anticipated and much promoted return during the Intercontinental Championship ladder match at Wrestlemania. He would initially do so as a baby face before getting the fans to turn on him by costing Daniel Bryan the match. A title feud between the two would then take place for the next month or so.
March 20, 2015