In a move that seems almost too petty to believe, it has now been confirmed that the official WWE account on Twitter is no longer following CM Punk after he walked out before Monday Night Raw this week. The decision could have been made by someone in the marketing or technology department as opposed to Vince McMahon or Triple H.
"One time, and this is a true story, we were in South Africa and [Cena] started battle rapping. He started rapping with someone and it was awesome. He went five minutes just talking about things around the room. And we were like, 'Oh my gosh. Where did that come from?' Tommy Dreamer heard it and Tommy took it to Shane McMahon and Shane McMahon heard it and took it to Vince McMahon and next thing you know he's a rapper on TV…and he had already been with us six months or so. Slowly but surely he just became John Cena the superstar."
- Tommy Dreamer telling a backstage story
WWE has been pushing the wrestlers to use Twitter more often, especially on weekends, in order to get the fans talking more about the performers and company. The belief is that management has noticed how much of a buzz Ryback has been able to create through the social media website.
Several people within WWE brought up the idea of interviewing Shane McMahon for a DVD, but upper management informed them to avoid doing that.
During a recent interview, Stephanie McMahon touted the WWE app by revealing that it has been downloaded more than eight million times.