The expectation was that ratings for Monday Night Raw would rise this week because fans would tune in to see if CM Punk would make his return or not. However, the opposite took place. WWE saw a 12 percent drop in viewership, which has to be a bit alarming since it is the time period between the Royal Rumble and Wrestlemania 30.
When Batista made his return on Monday Night Raw, WWE officials were said to be rather upset with the lackluster reaction from the audience. However, management then saw the television ratings for the segment and placed the blame on the Dayton crowd instead.
"One time, and this is a true story, we were in South Africa and [Cena] started battle rapping. He started rapping with someone and it was awesome. He went five minutes just talking about things around the room. And we were like, 'Oh my gosh. Where did that come from?' Tommy Dreamer heard it and Tommy took it to Shane McMahon and Shane McMahon heard it and took it to Vince McMahon and next thing you know he's a rapper on TV…and he had already been with us six months or so. Slowly but surely he just became John Cena the superstar."
- Tommy Dreamer telling a backstage story