The expectation was that ratings for Monday Night Raw would rise this week because fans would tune in to see if CM Punk would make his return or not. However, the opposite took place. WWE saw a 12 percent drop in viewership, which has to be a bit alarming since it is the time period between the Royal Rumble and Wrestlemania 30.
When Batista made his return on Monday Night Raw, WWE officials were said to be rather upset with the lackluster reaction from the audience. However, management then saw the television ratings for the segment and placed the blame on the Dayton crowd instead.
"It's ridiculous. I hate to sound like I'm attacking the WWE or (I) devalue what they did because Vince McMahon, say whatever you want -- and he's always smashing us and talking s—t about us, but I will tell you this, I was watching WWE I was a little kid and Vince was the commentator in WWE -- this guy has been kicking ass, breaking rules and doing things that people said he couldn't do over and over and over again. Now I'm older I don't get the whole thing, it doesn't work for me, but what he's able to do, the ratings he's able to pull and the things he's done ... And when I look at his model and he's basically taking everything in and devalued it. Saying everything we do is worth $10. That doesn't make sense to me," White said during a media luncheon on Monday. If he pulls in 2 million subscribers, he's crushing it. So it's a risky move, it's a crazy move, but Vince has been doing risky, crazy s—t since the beginning of time. If anybody can do it, maybe Vince can do it."
- UFC president Dana White on Vince McMahon and WWE Network
"One time, and this is a true story, we were in South Africa and [Cena] started battle rapping. He started rapping with someone and it was awesome. He went five minutes just talking about things around the room. And we were like, 'Oh my gosh. Where did that come from?' Tommy Dreamer heard it and Tommy took it to Shane McMahon and Shane McMahon heard it and took it to Vince McMahon and next thing you know he's a rapper on TV…and he had already been with us six months or so. Slowly but surely he just became John Cena the superstar."
- Tommy Dreamer telling a backstage story