Seth Rollins has been receiving praise backstage in WWE, especially after his taped performance against John Cena on Smackdown this week. The company feels that he is a very consistent performer who should be a valuable role player for years.
The belief is that WWE officials view Seth Rollins as a mid card performer. While he is unlikely to ever break past the glass ceiling, he is solid enough of a worker who can stick with the company for years as a supporting cast member.
Since CM Punk has been pulled from all of the upcoming live events, WWE needed a new main event match, as he was originally planned to headline the shows with Roman Reigns, Dean Ambrose and Seth Rollins. Now, Bray Wyatt and Daniel Bryan have been moved into the top spot.