There's a good amount of people on this planet that would love for WWE do another brand split, and one of them happens to be Roman Reigns, the reigning world heavyweight champion of the promotion. The second generation star told the Associated Press that there is a history of a brand split doing really well for World Wrestling Entertainment. Reigns believes that it could enable them to create some pretty cool story lines.
January 8, 2016
Aside from his ability to be a foreign marketing asset for WWE, one of the reasons why management decided to bring Alberto Del Rio back to the promotion was because they felt that he could provide fresh matches against some of the upper level baby faces such as Dean Ambrose, Roman Reigns and Antonio Cesaro. The creative department is running out of performers to mix and match in feuds.
November 29, 2015
In case you're wondering when John Cena is going to get another run with the world heavyweight championship, a lot of that will depend upon how WWE rebuilds Roman Reigns. If he cannot recapture enough popularity to bear the burden of being the top star in the promotion, then management will have no choice but to resort to Cena, who has been extremely reliable over the years.
September 13, 2015