When WWE signed Hideo Itami, it wasn't simply because he was a great in ring performer. They signed him because he was well known in Japan. That made him a valuable marketing asset for them. The company is going to capitalize on that in May when they send Itami back to his home country to do some promotional work for the two live events that they are planning to run in July. You can expect Itami to be featured on those shows.
April 22, 2015
During Monday Night Raw, there was a segment where the divas begged for an opportunity from Kane. He delivered it by announcing that there will be a bit divas battle royal to determine a number contender on the next episode, which will air from London. WWE wanted to do this as a promotional tool, as the plan has already been put in place for Naomi to challenge Nikki Bella. That is why she has been getting pins on the champion.
April 7, 2015
Last month, Daniel Bryan revealed in an interview that he wanted to wrestle his former roommate and training partner Shinsuke Nakamura at Wrestlemania in Dallas next year. Now, the popular star is requesting that management bring the New Japan star on board when WWE tours Japan this year. Bryan feels that an interpromotional match between the two of them would help draw in fans to the live events in Tokyo.
April 3, 2015
Since the company has grown from a territory to being a global entity, it is natural to wonder what else is left for WWE to accomplish. The question was thrown at John Cena during a Wrestlemania promotional event this week. Ever the public relations expert, he stated that there is still room for a lot of improvement from the company. He stated that he would love for them to be able to tour India and China more frequently.
March 28, 2015
When they say that WWE contacts everyone to chip in and help during Wrestlemania week, they mean everyone. Tamina Snuka has resurfaced this week. She did a promotional appearance at the San Francisco 49ers museum with Goldust, Jack Swagger and Lilian Garcia. For those that are not aware, Tamina has been on the sidelines for the last several months because she tore her ACL. He return to television is expected soon.
March 27, 2015
An official announcement has been made by WWE that Snoop Dogg will be making a special guest appearance on Monday Night Raw next week. The world famous rapper has a new album being released in May, and he is out to do some promotional work for it. There are talks that management could be flying in his cousin Sasha Banks, who happens to be the NXT Women's Champion, for the event.
March 17, 2015
Last week, Jack Swagger was sent over to England to do a promotional tour for WWE. While there, he revealed something rather interesting in an interview. The former world heavyweight champion stated that he was interested in transitioning from a career in professional wrestling to one in Hollywood. While he admittedly is not a great actor, Swagger stated that he could learn to be better. He stated that his dream is to star in a comedy.
March 13, 2015
Do not expect to see much of Jack Swagger on television or live events this week. That is because WWE is sending him over to London to do some promotional work for the company. A tour is taking place next month with a dozen shows already scheduled. Swagger will do various media appearances to hype up the fans. Management usually sends guys who are not pivotal to their television stories on these promotional tours.
March 3, 2015
Ever since their first pay per view in January, fans have been clamoring for news on the progress of GFW. Jeff Jarrett had been pretty quiet because he was busy wrapping up the post promotional work for the event. During a recently released video, Jarrett did provide another exciting details for the fans that have been waiting for another promotion to come shake up the industry. Global Force Wrestling has been confirmed to be based in Las Vegas.
February 24, 2015
In a sign of just how valuable he has become to WWE, Sami Zayn has been chosen to be the first NXT action figure that Mattel produces. The former heavyweight champion is not a household name yet with the mainstream fans, but he has grown to become quite the marketing asset to the company. Management usually sends Zayn overseas to do promotional work, and he is often brought along to work various live events in other countries.
February 13, 2015