Merchandise sales have long played a part in WWE deciding who to push. That bodes well for Paige, as it has now been revealed she sells more action figures than the other divas. Since kids are easier to influence, it should come as no surprise as baby face divas sell more products than their heel counterparts. Being on Total Divas also helps the female performers move merchandise as well.
September 6, 2015
While the company would never publicly admit it, WWE views the divas division a lot differently than they do their male counterparts. Former writer Kevin Eck recently revealed that the creative department was instructed to not go with the typical baby face versus heel mentality when writing stories for the girls. Eck stated that it hurts the feuds when fans do not have a clear cut person to root for, such as the feud between AJ Lee and Paige.
May 1, 2015
During the Divas Championship match, WWE tried to trick the fans by having the Bella Twins work as baby faces. Brie Bella did the routine where she constantly tried to encourage and motivate her sister from ringside. However, everything ended when Brie decided to give a roundhouse kick to Naomi, which enabled Nikki to hit her Torture Rack finishing move and get the win. The belief is that she will drop the belt to Paige soon.
April 26, 2015
To prepare fans for the divas match at Extreme Rules, WWE has been utilizing Nikki Bella and Brie Bella as baby faces on television. However, as of right now, management is not committed to doing a full fledged face turn. The reason for that is because they still want Paige to receive her shot at the title when she gets back from filming a movie with Miz. The goal is for her to be the one to remove the belt from Nikki. Naomi is considered a filler for now.
April 25, 2015
Since Paige might not be available because she is filming a movie and Naomi just did a heel turn, WWE is looking into the possibility of Nikki Bella working as a baby face when she defends the belt against the latter at Extreme Rules on Sunday night. They even tested out the audience reaction at a live event during the tour of Europe last week. The face turn might not necessarily be a full time thing, however, as management likes the Bella Twins as is.
April 20, 2015
In a move that was widely expected, WWE announced that AJ Lee and Paige will be teaming up against Nikki Bella and Brie Bella at Wrestlemania. The two baby faces were long candidates to be on the card because of their popularity. Management knew that it would appease the fans. The Bella Twins were also long considered as candidates to be a part of some type of divas match at the pay per view because they are the centerpieces.
March 10, 2015