MICHAEL COLE MERCHANDISE
Name
Michael Cole
Real Name
Michael Coulthard
Date of Birth
December 8, 1968
Place of Birth
...
Hometown
...
Debut
1997
CM Punk
When the company moved CM Punk from their official roster to the alumni section yesterday, WWE created a bit of a stir. Things escalated even further when management removed his merchandise from the WWE Shop website. Apparently, there was some miscommunication within the company on the matter. All of his merchandise have been returned to the online store.
July 17, 2014
Masahiro Chono
Long known as one of the most famous wrestlers in all of Japan, Masahiro Chono has signed a new deal with WWE. However, the contract is not for him to become an in ring performer for the company. Chono and WWE have an agreement that enables the international star to sell nWo related merchandise in Japan. Chono was a part of the stable and feels that now is a good time to bring the items back to the overseas market.
July 10, 2014
David Otunga
Earlier in this week, Zack Ryder revealed to fans that WWE is no longer selling his merchandise. The belief is that it is a part of the company's plan to diminish his name value for when they decide to release him from his contract. Since the start of the year, Ryder has only been utilized eight times on television, all of which were losses. He hasn't had a victory on Monday Night Raw or Smackdown since December of 2012, when he pinned David Otunga on Raw.
July 5, 2014
Zack Ryder
A status update on Twitter from Zack Ryder, informing fans that WWE is no longer selling any of his merchandise. Rumors have been circulating that the company wants to downplay his popularity, and this revelation lends credibility to those speculations. The fact that Ryder actually pointed it out in public is a sign that he could be really frustrated with his situation in WWE.
July 1, 2014
Sting
In a really interesting move, WWE is looking to hire a body double for Sting, so that they can film some sort of stunt for the upcoming DVD about the legendary WCW star. While many fans are clamoring for Sting to finally make his debut in WWE, the belief is that the two sides have only come to an agreement on a contract to produce content and merchandise.
June 9, 2014
Rey Mysterio
Last month, it was revealed that Rey Mysterio had his contract extended another year by WWE because he had missed so much time over the last twelve months. It was a move done by Vince McMahon to keep one of his top merchandise guys around. Rumors coming out now are that Mysterio is not too pleased with that, as he wanted to leave WWE once his contract expired. There are talks that a legal battle could ensue.
June 5, 2014
Sting
Rumors are floating around right now that Sting will be included in the upcoming WWE 2K15 video game, which is scheduled to be released in October. Speculations arose recently because Sting appears to be on the verge of signing a legends contract with the company, which would enable WWE to use his likeness on merchandise. The belief is that Sting will be a bonus to those that order early.
June 5, 2014
Jim Ross
"It's hard if you're quantifying raw numbers to say anyone was more popular at their zenith than Stone Cold Steve Austin. No one sold more merchandise, tickets or pay per view than Steve. The thing with Junkyard Dog was that he was the first African American number one baby face in a major territory. For black fans especially, he was such a groundbreaking force. There was a unique emotional relationship that JYD had with his audience. He gave a whole race their guy." - Jim Ross describes Junkyard Dog and his place in wrestling history
May 9, 2014
Rey Mysterio
While neither side has confirmed anything, rumors are that WWE and Rey Mysterio have been in contract negotiations to see if the masked wrestler can continue his career with the company for a couple of more years. The belief is that WWE has some leverage this time around because Mysterio merchandise is not moving as well as it has in the past.
May 8, 2014
Rey Mysterio
Now that his week long triple to Hawaii with his family is over, Rey Mysterio is looking to get back to work. The former world heavyweight champion revealed to fans that he was heading to Stamford to meet with WWE officials. The belief is that the two sides are going to negotiate a new contract, so that Mysterio, still one of the top merchandise movers on the roster, can continue his career with the company.
April 30, 2014
Sting
While a lot of speculation and rumors have been floating around that he has signed the contract offer with the company because he made some appearances recently to discuss the life of the Ultimate Warrior, Sting still has yet to sign a deal with WWE to become an on screen character. He might have signed a minor deal for merchandise and DVD, however.
April 29, 2014
Terry Funk
It appears that the social media experiment for Terry Funk has come to an end, as the legendary NWA star has been quiet for almost half a year now. Funk was pretty active with his status updates back in September, where he promoted some merchandise. He was silent until posting something about WWE in December. No status updates since then.
April 29, 2014
CM Punk
With CM Punk not being on television for a couple of months now, his merchandise sales have been slumping a bit. That has enabled Daniel Bryan to move to the second spot on the list of WWE stars who move the most units. Management wants to try to close the gap between Bryan and John Cena, who sits at the top spot by a considerable margin.
April 24, 2014
CM Punk
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
Michael Cole
One of the biggest advertisers at Payback 2014 was Mountain Dew, and WWE made sure to let their fans know about it by having JBL, Jerry Lawler and Michael Cole promoting the soft drink throughout the evening. Fans in attendance at the pay per view, however, noted that Lawler was actually drinking Diet Coke whenever the cameras were not turned on to him. The commentator kept it hidden for much of the broadcast.
June 3, 2014
Seth Rollins
A surprising buzz was created last night when fans made mention of Batista wearing blue ring gear at Payback 2014. At one point, it even become the top trend on Twitter, a fact that Michael Cole proudly boasted to fans. Batista was not nearly as amused, as he took to the social media site today to bash fans for focusing on the color of his outfit, as opposed to the tremendous performance that he, Randy Orton, Triple H, Dean Ambrose, Seth Rollins and Roman Reigns put on.
June 2, 2014
JBL
Rumors are floating around right now that WWE wants to make a change with their Monday Night Raw commentating team, but that is just pure speculations at this point. Management is said to be quite pleased with the trio of Michael Cole, JBL and Jerry Lawler. WWE wants Cole to remain at the position for the long haul, as he has taken over the position in a commanding way.
May 5, 2014
JBL
A picture of the mini announce team used by WWE at Extreme Rules 2014 during the WeeLC match between Hornswoggle and El Torito. The trio basically was a mock version of JBL, Michael Cole and Jerry Lawler, where they were respectively named JB Elf, Micro Cole and Jerry Smaller.
May 5, 2014
JBL
A picture of Michael Cole climbing a mountain. While it is hard to tell in the picture, the belief is that his WWE commentating partner JBL is there with him as well, as the two of them have become quite the climbing enthusiasts.
April 28, 2014
Michael Cole
With so many of his peers, including JBL, Michael Cole, Jim Ross, Chris Jericho and Steve Austin, finding success doing shows online, Taz is following suit. The TNA commentator announced that he was going to debut his own online radio show soon. The format will basically be the former world heavyweight champion talking about the daily topics in professional wrestling.
April 22, 2014
Nikki Bella
A picture of WWE stars on the set of the Soup, a popular television show that makes fun of current events. Titus ONeil, JBL, Michael Cole, Jerry Lawler, Dolph Ziggler, Nikki Bella and Brie Bella were recently guests on an episode.
April 12, 2014
Michael Cole
Since he recently was spotted at WWE headquarters, there are now speculations that Tony Schiavone could be signed to a commentating contract with the company. That is clearly not the case, as the former WCW announcer really was just there to do some work on upcoming content. Michael Cole is not being replaced anytime soon.
March 22, 2014
Michael Cole
On Monday Night Raw, the commentators were instructed to take a few verbal jabs at Jim Ross. Rather than being upset at his former cohorts, Ross took to Twitter to tell fans to ease up on JBL, Michael Cole and Jerry Lawler. He stated that they were simply doing their jobs and saying what they were told to say. The belief is that the orders came from Vince McMahon.
March 4, 2014
JBL
The friendship and business relationship between JBL and Michael Cole continues to grow, as the WWE commentators are now scheduled to compete in a fishing competition. On July 4, in Bermuda, where JBL has a residence, the two of them will be contestants in the world marlin championship. A television deal is being rumored for the event as well.
February 21, 2014
Jerry Lawler
While fans across the country are trying to voice their opinions on the situation, JBL, Michael Cole and Jerry Lawler find it annoying. The commentating trio were heard on Monday Night Raw being agitated with a group of fans that were trying to get the chants going. They were basically telling those people to go away.
February 12, 2014
Michael Cole
WWE commentator Michael Cole has suffered a death in the family. Thomas Coulthard, his father, passed away in Florida this week at the age of 74 after battling cancer for the last several years. Coulthard worked with the United States Trooper for more than a quarter of a century while living in New York.
February 8, 2014
Michael Cole
As part of his weight loss challenge with Michael Cole, JBL needs to lose another two pounds by Sunday, or else he has to pay a fine by donating money to charity. The former WWE champion has lost 17 pounds thus far, and he needs to lose another 37 pounds before climbing another mountain.
February 7, 2014
Michael Cole

Prior to becoming the voice of WWE, Michael Cole worked as a journalist for CBS Radio. Presidential nominee Michael Dukakis, who famously lost the election race to George Bush, was his first major assignment. He had to explore the losing side of things in the piece.

January 23, 2014
JBL

Michael Cole will not be on commentary for Smackdown this week. Instead, JBL will be joined on television by Josh Mathews. No word yet on why Cole did not work the event, but there does not appear to be any backstage heat from WWE towards their long time commentator.

January 22, 2014
Michael Cole

Since Miz is someone that the company wants to keep around for a long time, WWE is experimenting with him as a commentator on Smackdown this week, where the former heavyweight champion will be joining Michael Cole and JBL for the entire episode.

January 16, 2014
Michael Cole

WWE purposely had Summer Rae and Rosa Mendes wear similar outfits on Monday Night Raw as a rib to Michael Cole for mixing up the two performers the previous week. 

January 1, 2014
Booker T

Since they are friends in real life, Michael Cole flew down to Houston this week to do commentary at Reality of Wrestling Christmas Chaos, an event promoted by Booker T. The two of them requested and received permission from WWE to do so.

December 25, 2013
JBL

For some reason, Jerry Lawler was not present on Tuesday when WWE taped the episode of Monday Night Raw that is set to air on December 23rd. Michael Cole and JBL worked the commentating booth as a duo instead.

December 18, 2013
Michael Cole

During Monday Night Raw, a peculiar scene took place where JBL, Jerry Lawler and Michael Cole were taking pictures of themselves. That segment was done because Vince McMahon wanted to take a jab at Barack Obama for doing that at the funeral of Nelson Mandela.

December 17, 2013