MICHAEL COLE MERCHANDISE
Name
Michael Cole
Real Name
Michael Coulthard
Date of Birth
December 8, 1968
Place of Birth
...
Hometown
...
Debut
1997
CM Punk
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
CM Punk
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
Nikki Bella
A picture of WWE stars on the set of the Soup, a popular television show that makes fun of current events. Titus ONeil, JBL, Michael Cole, Jerry Lawler, Dolph Ziggler, Nikki Bella and Brie Bella were recently guests on an episode.
April 12, 2014
Tony Schiavone
Since he recently was spotted at WWE headquarters, there are now speculations that Tony Schiavone could be signed to a commentating contract with the company. That is clearly not the case, as the former WCW announcer really was just there to do some work on upcoming content. Michael Cole is not being replaced anytime soon.
March 22, 2014
Michael Cole
On Monday Night Raw, the commentators were instructed to take a few verbal jabs at Jim Ross. Rather than being upset at his former cohorts, Ross took to Twitter to tell fans to ease up on JBL, Michael Cole and Jerry Lawler. He stated that they were simply doing their jobs and saying what they were told to say. The belief is that the orders came from Vince McMahon.
March 4, 2014
Michael Cole
The friendship and business relationship between JBL and Michael Cole continues to grow, as the WWE commentators are now scheduled to compete in a fishing competition. On July 4, in Bermuda, where JBL has a residence, the two of them will be contestants in the world marlin championship. A television deal is being rumored for the event as well.
February 21, 2014
Jerry Lawler
While fans across the country are trying to voice their opinions on the situation, JBL, Michael Cole and Jerry Lawler find it annoying. The commentating trio were heard on Monday Night Raw being agitated with a group of fans that were trying to get the chants going. They were basically telling those people to go away.
February 12, 2014
Michael Cole
WWE commentator Michael Cole has suffered a death in the family. Thomas Coulthard, his father, passed away in Florida this week at the age of 74 after battling cancer for the last several years. Coulthard worked with the United States Trooper for more than a quarter of a century while living in New York.
February 8, 2014
JBL
As part of his weight loss challenge with Michael Cole, JBL needs to lose another two pounds by Sunday, or else he has to pay a fine by donating money to charity. The former WWE champion has lost 17 pounds thus far, and he needs to lose another 37 pounds before climbing another mountain.
February 7, 2014
Michael Cole

Prior to becoming the voice of WWE, Michael Cole worked as a journalist for CBS Radio. Presidential nominee Michael Dukakis, who famously lost the election race to George Bush, was his first major assignment. He had to explore the losing side of things in the piece.

January 23, 2014
JBL

Michael Cole will not be on commentary for Smackdown this week. Instead, JBL will be joined on television by Josh Mathews. No word yet on why Cole did not work the event, but there does not appear to be any backstage heat from WWE towards their long time commentator.

January 22, 2014
Michael Cole

Since Miz is someone that the company wants to keep around for a long time, WWE is experimenting with him as a commentator on Smackdown this week, where the former heavyweight champion will be joining Michael Cole and JBL for the entire episode.

January 16, 2014
Michael Cole

WWE purposely had Summer Rae and Rosa Mendes wear similar outfits on Monday Night Raw as a rib to Michael Cole for mixing up the two performers the previous week. 

January 1, 2014
Booker T

Since they are friends in real life, Michael Cole flew down to Houston this week to do commentary at Reality of Wrestling Christmas Chaos, an event promoted by Booker T. The two of them requested and received permission from WWE to do so.

December 25, 2013
Jerry Lawler

For some reason, Jerry Lawler was not present on Tuesday when WWE taped the episode of Monday Night Raw that is set to air on December 23rd. Michael Cole and JBL worked the commentating booth as a duo instead.

December 18, 2013
Jerry Lawler

During Monday Night Raw, a peculiar scene took place where JBL, Jerry Lawler and Michael Cole were taking pictures of themselves. That segment was done because Vince McMahon wanted to take a jab at Barack Obama for doing that at the funeral of Nelson Mandela.

December 17, 2013
Michael Cole

In an attempt to try to give him some momentum, Wade Barrett is being repackaged by WWE yet again. The former Nexus star is receiving a new gimmick, and it is being said that he will be using the Bad New Barrett character seen on the JBL and Michael Cole show.

October 3, 2013