MICHAEL COLE GIMMICK
Name
Michael Cole
Real Name
Michael Coulthard
Date of Birth
December 8, 1968
Place of Birth
...
Hometown
...
Debut
1997
Michael Cole

In an attempt to try to give him some momentum, Wade Barrett is being repackaged by WWE yet again. The former Nexus star is receiving a new gimmick, and it is being said that he will be using the Bad New Barrett character seen on the JBL and Michael Cole show.

October 3, 2013
Daniel Bryan
While the company has yet to make it official, Daniel Bryan is expected to defend the WWE championship against Kane at Extreme Rules 2014. Since fans might view it as a lackluster match up, there are talks that management might turn it into a gimmick match, especially since that would fit in with the theme of the pay per view.
April 21, 2014
Eric Young
A video of Eric Young and Abyss fighting one another in a Monster's Ball match on Impact Wrestling. This was done by TNA to give the world heavyweight champion some more credibility and to get fans to buy that he is not just a comedy gimmick.
April 21, 2014
Eric Young
Since he is now the TNA World Heavyweight Championship, Eric Young is being given a bit of a gimmick change, as management wants to move him further away from the comedic character that he has portraying over the years. TNA wants fans to believe that Young is a credible champion. His Monster's Ball match against Abyss on Impact Wrestling was to aid that.
April 19, 2014
Antonio Cesaro
The backstage gimmick for Antonio Cesaro is that WWE will try to get the fans to beg for a face turn. Management is still secretly passing out Cesaro Section signs to the fans at the live events. The hope is that fans will be clamoring heavily for him to leave Paul Heyman and finally become a good guy. If that works, then he can get his big match against Brock Lesnar in about a year.
April 17, 2014
Bray Wyatt
A video from Smackdown of Bray Wyatt threatening to go extreme on John Cena. The belief is that WWE will be continuing the feud between the two performers, and a gimmick match at Extreme Rules 2014 is being heavily considered.
April 14, 2014
Lance Storm
The boring gimmick that Lance Storm received while working in WWE was actually a little jab at internet wrestling fans. Many viewed him as a guy that was just too boring to be a star. In actuality, though, Storm has a pretty good personality and a sense of humor backstage. WWE went with the gimmick in order to try to something to see if it would give him momentum.
April 13, 2014
Ultimate Warrior
While he does not receive a ton of praise form his employers, Zack Ryder revealed to WWE fans through this Twitter post that the Ultimate Warrior praised him when they met backstage this past week. Warrior told Ryder that his impersonation is actually better than the real gimmick.
April 11, 2014
Natalya Neidhart
Since he is still involved with Natalya Neidhart on Total Divas, WWE wants to figure out a way to utilize Tyson Kidd more as a wrestler on Monday Night Raw and Smackdown. Rumors have it that officials are toying around with the idea of a new gimmick for him, even though his current gimmick works just fine. A push might be taking place in the upcoming weeks.
April 11, 2014
Bo Dallas
A video teasing the return of Bo Dallas to the main roster. WWE attempted to bring him up once, but they quickly changed their mind and sent him back down to developmental for further training. WWE will be using the "Bo-lieve" gimmick that he helped him gain a following down in WWE NXT.
April 10, 2014
Batista
"I love Bray Wyatt. I love him. I love that whole gimmick, that whole Wyatt Family gimmick, but Bray I think he's gonna be a huge star. I get caught up in this guy, man. When I watch him he's one of those guys. He's another guy, I mean he doesn't look like a stud. He's not a statue of a man, but he is athletic as you can get, that kid can move man. He is agile, he is a stud man. That kid is as an athlete. He gets when he cuts a promo, you just get sucked in man. He is hypnotizing. When I talk to him like personal, on a personal level, he's one of those kids who's not afraid to learn, he has no ego. He's still learning and he knows he's still learning and he's not afraid to ask questions, and I think that's why he's going to be so good. 'Cause he's this good right now and he still wants to learn." - Batista predicting Bray Wyatt to be the next big star for WWE
April 1, 2014
Mike Rotunda
Back when he was with the NWA, Mike Rotunda had an amateur wrestler gimmick when he teamed with Rick Steiner. It was actually based on his real life athletic career in college. Rotunda really did wrestle at Syracuse University. He was never an All American, though.
March 21, 2014
Carlito
Since the company is expected to have Carlito, Diego and Fernando all inducting Carlos Colon into the hall of fame at Wrestlemania 30, there are talks that WWE could try to convince the former United States Heavyweight Champion to make his return as an in ring performer. The Los Matadores gimmick has not exactly drawn in the fans, so the trio could be paired together.
March 17, 2014
Jeff Hardy
When the Willow gimmick showed up in TNA, a lot of fans wondered what exactly was going on with Jeff Hardy. Well, it turns out that the gimmick change was basically his desire to try something new with his character. He wanted to bring a little more excitement for himself after having been in the wrestling business since he was a teenager.
March 15, 2014
Gunner
There are talks that James Storm will be having quite a bit role at Slammiversary, which was just recently announced to be taking place in Dallas. The feeling within TNA is that his southern gimmick would be quite the draw for fans in Texas. He is currently engaged in a program with Gunner, and that feud could be escalated into a top tier one by June.
March 7, 2014
Sin Cara
Even though the name is associated with his failed stint in WWE, Sin Cara continues to use the name down in Mexico and Puerto Rico. Word going around is that he is using the name because he cannot go back to being Mistico, which is owned by CMLL. The masked performer has also not been able to come up with a new name and gimmick for himself.
February 21, 2014
Diego
Many within WWE have already chalked up the El Torito gimmick as a bust. Management were hoping that he could help elevate Diego and Fernando, but the audience has simply not connected with the trio. Torito will be kept around, though, as his contract is reasonably priced and kids at live events seem to enjoy his presence.
February 19, 2014
Ryback
Last year, some buzz was created when Ryback deleted all of his Tweets on Twitter. Many felt that the backstage heat was the reason why he was forced to take them down. Speculations swirled even more when he did it a second time. Now, the deletion of posts has become somewhat of a gimmick, as he has done it again this week.
February 18, 2014
Sgt Slaughter
While some are under the impression that he is simply portraying a character, Sgt Slaughter was once actually in the military, more precisely the Marine Corps. He even achieved the rank of Sargent during his tenure. That was how wrestling promoters came up with his gimmick and character.
February 15, 2014
Dolph Ziggler

Since the company has no interest in pushing them as singles performes, the idea being tossed around backstage right now has the Miz and Dolph Ziggler forming a tag team. WWE is also interested in giving them a gimmick where they both are disgruntled with the company.

February 5, 2014
Brad Maddox

While working in OVW, Brad Maddox had a necrophiliac gimmick named Brent "Beef" Wellington.

January 10, 2014
Steve Austin
With so many of his peers, including JBL, Michael Cole, Jim Ross, Chris Jericho and Steve Austin, finding success doing shows online, Taz is following suit. The TNA commentator announced that he was going to debut his own online radio show soon. The format will basically be the former world heavyweight champion talking about the daily topics in professional wrestling.
April 22, 2014
Nikki Bella
A picture of WWE stars on the set of the Soup, a popular television show that makes fun of current events. Titus ONeil, JBL, Michael Cole, Jerry Lawler, Dolph Ziggler, Nikki Bella and Brie Bella were recently guests on an episode.
April 12, 2014
Michael Cole
Since he recently was spotted at WWE headquarters, there are now speculations that Tony Schiavone could be signed to a commentating contract with the company. That is clearly not the case, as the former WCW announcer really was just there to do some work on upcoming content. Michael Cole is not being replaced anytime soon.
March 22, 2014
JBL
On Monday Night Raw, the commentators were instructed to take a few verbal jabs at Jim Ross. Rather than being upset at his former cohorts, Ross took to Twitter to tell fans to ease up on JBL, Michael Cole and Jerry Lawler. He stated that they were simply doing their jobs and saying what they were told to say. The belief is that the orders came from Vince McMahon.
March 4, 2014
JBL
The friendship and business relationship between JBL and Michael Cole continues to grow, as the WWE commentators are now scheduled to compete in a fishing competition. On July 4, in Bermuda, where JBL has a residence, the two of them will be contestants in the world marlin championship. A television deal is being rumored for the event as well.
February 21, 2014
Michael Cole
While fans across the country are trying to voice their opinions on the situation, JBL, Michael Cole and Jerry Lawler find it annoying. The commentating trio were heard on Monday Night Raw being agitated with a group of fans that were trying to get the chants going. They were basically telling those people to go away.
February 12, 2014
Michael Cole
WWE commentator Michael Cole has suffered a death in the family. Thomas Coulthard, his father, passed away in Florida this week at the age of 74 after battling cancer for the last several years. Coulthard worked with the United States Trooper for more than a quarter of a century while living in New York.
February 8, 2014
Michael Cole
As part of his weight loss challenge with Michael Cole, JBL needs to lose another two pounds by Sunday, or else he has to pay a fine by donating money to charity. The former WWE champion has lost 17 pounds thus far, and he needs to lose another 37 pounds before climbing another mountain.
February 7, 2014
Michael Cole

Prior to becoming the voice of WWE, Michael Cole worked as a journalist for CBS Radio. Presidential nominee Michael Dukakis, who famously lost the election race to George Bush, was his first major assignment. He had to explore the losing side of things in the piece.

January 23, 2014
Michael Cole

Michael Cole will not be on commentary for Smackdown this week. Instead, JBL will be joined on television by Josh Mathews. No word yet on why Cole did not work the event, but there does not appear to be any backstage heat from WWE towards their long time commentator.

January 22, 2014
Michael Cole

Since Miz is someone that the company wants to keep around for a long time, WWE is experimenting with him as a commentator on Smackdown this week, where the former heavyweight champion will be joining Michael Cole and JBL for the entire episode.

January 16, 2014
Michael Cole

WWE purposely had Summer Rae and Rosa Mendes wear similar outfits on Monday Night Raw as a rib to Michael Cole for mixing up the two performers the previous week. 

January 1, 2014
Booker T

Since they are friends in real life, Michael Cole flew down to Houston this week to do commentary at Reality of Wrestling Christmas Chaos, an event promoted by Booker T. The two of them requested and received permission from WWE to do so.

December 25, 2013
Jerry Lawler

For some reason, Jerry Lawler was not present on Tuesday when WWE taped the episode of Monday Night Raw that is set to air on December 23rd. Michael Cole and JBL worked the commentating booth as a duo instead.

December 18, 2013
Jerry Lawler

During Monday Night Raw, a peculiar scene took place where JBL, Jerry Lawler and Michael Cole were taking pictures of themselves. That segment was done because Vince McMahon wanted to take a jab at Barack Obama for doing that at the funeral of Nelson Mandela.

December 17, 2013