MICHAEL COLE GIMMICK
Name
Michael Cole
Real Name
Michael Coulthard
Date of Birth
December 8, 1968
Place of Birth
...
Hometown
...
Debut
1997
Michael Cole

In an attempt to try to give him some momentum, Wade Barrett is being repackaged by WWE yet again. The former Nexus star is receiving a new gimmick, and it is being said that he will be using the Bad New Barrett character seen on the JBL and Michael Cole show.

October 3, 2013
Fandango
Over the last couple of weeks, fans have noticed that Fandango has been absent from WWE television shows. That naturally lead to some rumors about his release. The dancing star is just fine. Fandango revealed that he has modified his gimmick a bit and will be making his return at the Survivor Series 2014 kickoff show. His character will also be picking up Rosa Mendes as his new valet.
November 18, 2014
Big E Langston
Those that watched Monday Night Raw this week, saw an interesting video that showcased a repackaged Xavier Woods. While the new gimmick has drawn some criticism from certain fans, it has also sparked curiosity about the long rumored stable with Woods, Kofi Kingston and Big E Langston. The latter two were not featured in the video. There is still a chance that WWE repackages Kingston and Langston as well.
November 4, 2014
Honky Tonk Man
In a rather interesting bit of business news, the Honky Tonk Man has revealed that he owns the trademark to the Patriot gimmick, which was used in WCW and WWE. He stated that he has owned it since 2007, which means that Del Wilkes, who has continued to use the gimmick on the independent wrestling circuit over the years, could be legally forced to find a new character to portray.
November 1, 2014
Aksana
During a recent interview, Maxine revealed something very interesting that took place backstage in WWE. She stated that while she was working in the developmental program, she pitched an idea to management about her character and story line. About a day later, Maxine noticed that Aksana had been given that very gimmick that she had pitched to company officials.
October 31, 2014
Vince McMahon
Anyone that has followed WWE for a couple of years already knows that things are pretty hectic from January through April. It looks like management is looking to alleviate some of the clutter by removing the Elimination Chamber pay per view. Vince McMahon still loves the gimmick, however, so the cage match might be moved towards the summer or fall.
October 26, 2014
Brie Bella
There were rumors floating around not too long ago that Nikki Bella and Brie Bella were going to work in the gigantic steel structure at Hell in a Cell 2014, but it looks like WWE has opted against that. The story simply is not heated enough for the two of them to work such a gimmick match, and there are a lot of concerns about performance and safety.
October 9, 2014
Vince McMahon
Back in 2011, WWE needed a marketing gimmick for the Royal Rumble, so the company decided to add another ten competitors and brand the event as being the biggest ever. Management is going back to the well again for Royal Rumble 2015. Vince McMahon and company have decided to go with a 40 man battle royal this time around, and a lot of surprise appearances are expected.
October 8, 2014
Tito Santana
During a recent and rare interview, Tito Santana bashed WWE for not pushing his El Matador gimmick. He stated that he was not initially crazy about the idea, but he was still dedicated enough to travel down to Mexico to learn to be an actual bullfighter. Santana felt that the gimmick was very much over with the audience, so he feels that WWE missed an opportunity by not pushing him into the main event scene.
October 6, 2014
Brie Bella
Some crazy rumors are floating around right now about Nikki Bella and Brie Bella competing in a Hell in a Cell match at Hell in a Cell 2014. WWE is extremely unlikely to do this because they do want their female performers in gimmick matches that might cause severe injury, but the rumors have some merit because it was revealed by an insider who has accurately broken the news on a couple of things in the past.
September 29, 2014
Cody Rhodes
On Night of Champions 2014, Cody Rhodes and Goldust defeated Jimmy Uso and Jey Uso for the WWE tag team championship. Rumors are floating around that management felt that the twins had grown stale because they ran out of teams to defend the titles again. Plus, Rhodes has really been getting into his Stardust character, so the front office wants to see if the gimmick can pick up further steam with a championship push.
September 22, 2014
Bray Wyatt
It looks like the feud between Chris Jericho and Bray Wyatt will be continuing for another month. As of right now, WWE has the two of them penciled in for some sort of gimmick match at Night of Champions 2014. Each man has a victory on pay per view against the other, but the belief is that Jericho will be putting Wyatt over before taking off to focus on his music again.
August 19, 2014
Kane
After 17 years of portraying the character, Kane might be receiving a new gimmick soon. Rumors have been floating around that he might be bringing the Jacob Goodnight character from the See No Evil movie series to WWE television. The belief is that management wanted to make it easier to promote the film. Some feel that the story line started when Kane handed over his mask to Stephanie McMahon on the last episode of Monday Night Raw.
August 7, 2014
Alexander Rusev
While the company would probably never admit it, there are those that believe that WWE is simply setting up Alexander Rusev for a potential feud with Kurt Angle. The Olympic gold medalist has openly talked about leaving TNA and returning to WWE for quite some time now. His patriotic gimmick would be a perfect foil for the evil pro Russian character.
August 3, 2014
Damien Sandow
Since he has shown a willingness to not only do what is asked of him but to actually put in great effort in doing so, Damien Sandow has been earning a good amount of praise backstage by his peers in WWE. They are impressed by the fact that he has not grown frustrated with the new gimmick. Unfortunately for Sandow, though, management does not feel that he deserves a real push at the moment.
July 28, 2014
Jerry Lawler
While he receives a bad rap from a lot of fans due to WWE giving him a heavyweight championship run a couple of years back, Miz is actually very much a student of the game. He has remained motivated despite not being given a push in a while. Miz has also been studying legendary actor Andy Kaufman, who will forever have a place in wrestling history thanks to his memorable story line with Jerry Lawler during the 1980s, so that he can improve his gimmick and character.
July 19, 2014
Damien Sandow
Rumors going around right now is that the impersonation gimmick that Damien Sandow has been doing is basically a way for the creative department to appease Vince McMahon, who has been known to find humor in stuff like this. To his credit, Sandow has embraced the role, in hopes that it will convince WWE to finally give him the push that he deserves.
July 7, 2014
Roman Reigns
By now, it's already clear to many that Triple H wants to put Roman Reigns over and make him a main event performer in WWE. However, that might not necessarily be happening overnight. Rumors are floating around that their big match will take place at Summerslam 2014. That might not be the last one. The belief is that this feud will be stretched out and could possible involve a big gimmick match of some sort before the year ends.
July 7, 2014
Cody Rhodes
In a match that was slightly held in higher regards than a filler match, Goldust and Cody Rhodes, who worked under his Stardust gimmick again, defeated Curtis Axel, who was sporting a ridiculous looking singlet, and Ryback. The match was designed to highlight the Stardust character. Since there was a little bit of action after the match, there is a chance that WWE could be continuing this feud.
June 29, 2014
Miz
While it has yet to reach television, the heel turn for the Miz has been going for a couple of weeks now at WWE live events. It also appears that he will be given a new gimmick to work with upon his return to Monday Night Raw and Smackdown. Miz has been testing out a new heel persona, where he plays a cocky movie star. It's a play on real life, as the former WWE champion recently completed a new film.
June 22, 2014
Cody Rhodes
"It actually came from a joke. Cody Rhodes likes to tell a story that when he was a little kid he used to watch me wrestle. I'm slightly older than Cody, we're talking three years or something like that, but in his head I'm a really old man. I once walked into the locker room and he was telling the entire locker room that when he was a kid he was watching me wrestling as this character he made up named 'Bad News Barrett' who goes around giving out bad news to people. So we all laughed about it and forgot about it. Then I was invited on the JBL and Cole show and they said they wanted to use me on the show and asked if I had any ideas of what to do. So I said you know what, let's just do Bad News Barrett. I'll just turn up and give people bad news and then disappear. I got a really good response online and fans were loving the catch phrase 'I'm afraid I've got some bad news' and Vince McMahon saw it and thought it was the funniest thing he had ever seen. Next thing you know I'm on TV doing it." - Wade Barrett explaining how his new gimmick in WWE came ot be
June 16, 2014
Michael Cole
One of the biggest advertisers at Payback 2014 was Mountain Dew, and WWE made sure to let their fans know about it by having JBL, Jerry Lawler and Michael Cole promoting the soft drink throughout the evening. Fans in attendance at the pay per view, however, noted that Lawler was actually drinking Diet Coke whenever the cameras were not turned on to him. The commentator kept it hidden for much of the broadcast.
June 3, 2014
Dean Ambrose
A surprising buzz was created last night when fans made mention of Batista wearing blue ring gear at Payback 2014. At one point, it even become the top trend on Twitter, a fact that Michael Cole proudly boasted to fans. Batista was not nearly as amused, as he took to the social media site today to bash fans for focusing on the color of his outfit, as opposed to the tremendous performance that he, Randy Orton, Triple H, Dean Ambrose, Seth Rollins and Roman Reigns put on.
June 2, 2014
Michael Cole
Rumors are floating around right now that WWE wants to make a change with their Monday Night Raw commentating team, but that is just pure speculations at this point. Management is said to be quite pleased with the trio of Michael Cole, JBL and Jerry Lawler. WWE wants Cole to remain at the position for the long haul, as he has taken over the position in a commanding way.
May 5, 2014
JBL
A picture of the mini announce team used by WWE at Extreme Rules 2014 during the WeeLC match between Hornswoggle and El Torito. The trio basically was a mock version of JBL, Michael Cole and Jerry Lawler, where they were respectively named JB Elf, Micro Cole and Jerry Smaller.
May 5, 2014
Michael Cole
A picture of Michael Cole climbing a mountain. While it is hard to tell in the picture, the belief is that his WWE commentating partner JBL is there with him as well, as the two of them have become quite the climbing enthusiasts.
April 28, 2014
Taz
With so many of his peers, including JBL, Michael Cole, Jim Ross, Chris Jericho and Steve Austin, finding success doing shows online, Taz is following suit. The TNA commentator announced that he was going to debut his own online radio show soon. The format will basically be the former world heavyweight champion talking about the daily topics in professional wrestling.
April 22, 2014
Titus ONeil
A picture of WWE stars on the set of the Soup, a popular television show that makes fun of current events. Titus ONeil, JBL, Michael Cole, Jerry Lawler, Dolph Ziggler, Nikki Bella and Brie Bella were recently guests on an episode.
April 12, 2014
Tony Schiavone
Since he recently was spotted at WWE headquarters, there are now speculations that Tony Schiavone could be signed to a commentating contract with the company. That is clearly not the case, as the former WCW announcer really was just there to do some work on upcoming content. Michael Cole is not being replaced anytime soon.
March 22, 2014
Vince McMahon
On Monday Night Raw, the commentators were instructed to take a few verbal jabs at Jim Ross. Rather than being upset at his former cohorts, Ross took to Twitter to tell fans to ease up on JBL, Michael Cole and Jerry Lawler. He stated that they were simply doing their jobs and saying what they were told to say. The belief is that the orders came from Vince McMahon.
March 4, 2014
JBL
The friendship and business relationship between JBL and Michael Cole continues to grow, as the WWE commentators are now scheduled to compete in a fishing competition. On July 4, in Bermuda, where JBL has a residence, the two of them will be contestants in the world marlin championship. A television deal is being rumored for the event as well.
February 21, 2014
JBL
While fans across the country are trying to voice their opinions on the situation, JBL, Michael Cole and Jerry Lawler find it annoying. The commentating trio were heard on Monday Night Raw being agitated with a group of fans that were trying to get the chants going. They were basically telling those people to go away.
February 12, 2014
Michael Cole
WWE commentator Michael Cole has suffered a death in the family. Thomas Coulthard, his father, passed away in Florida this week at the age of 74 after battling cancer for the last several years. Coulthard worked with the United States Trooper for more than a quarter of a century while living in New York.
February 8, 2014
JBL
As part of his weight loss challenge with Michael Cole, JBL needs to lose another two pounds by Sunday, or else he has to pay a fine by donating money to charity. The former WWE champion has lost 17 pounds thus far, and he needs to lose another 37 pounds before climbing another mountain.
February 7, 2014
Michael Cole

Prior to becoming the voice of WWE, Michael Cole worked as a journalist for CBS Radio. Presidential nominee Michael Dukakis, who famously lost the election race to George Bush, was his first major assignment. He had to explore the losing side of things in the piece.

January 23, 2014
Josh Mathews

Michael Cole will not be on commentary for Smackdown this week. Instead, JBL will be joined on television by Josh Mathews. No word yet on why Cole did not work the event, but there does not appear to be any backstage heat from WWE towards their long time commentator.

January 22, 2014
JBL

Since Miz is someone that the company wants to keep around for a long time, WWE is experimenting with him as a commentator on Smackdown this week, where the former heavyweight champion will be joining Michael Cole and JBL for the entire episode.

January 16, 2014
Michael Cole

WWE purposely had Summer Rae and Rosa Mendes wear similar outfits on Monday Night Raw as a rib to Michael Cole for mixing up the two performers the previous week. 

January 1, 2014
Booker T

Since they are friends in real life, Michael Cole flew down to Houston this week to do commentary at Reality of Wrestling Christmas Chaos, an event promoted by Booker T. The two of them requested and received permission from WWE to do so.

December 25, 2013
Jerry Lawler

For some reason, Jerry Lawler was not present on Tuesday when WWE taped the episode of Monday Night Raw that is set to air on December 23rd. Michael Cole and JBL worked the commentating booth as a duo instead.

December 18, 2013
Jerry Lawler

During Monday Night Raw, a peculiar scene took place where JBL, Jerry Lawler and Michael Cole were taking pictures of themselves. That segment was done because Vince McMahon wanted to take a jab at Barack Obama for doing that at the funeral of Nelson Mandela.

December 17, 2013