Twice now, Alberto Del Rio has proven that he is a team player by doing the right thing and using his former world heavyweight champion status to elevate Kalisto, a performer that WWE thinks can sell a lot of merchandise for them. Reports have surfaced that he might be doing it a third time at Fastlane by putting over the popular masked performer in a rematch for the United States Heavyweight Championship.
January 29, 2016
In a sign that the group is here to stay, WWE has just produced new Social Outcasts tee shirts. Management has a history of pushing performers who can move merchandise, so Bo Dallas, Curtis Axel, Heath Slater and Adam Rose might finally receive pushes if their stable generates a lot of a sales. The front of the shirt has their name with a hash tag in front of it, while the back has the phrase "Now Trending" across the top.
January 24, 2016
Rumors are floating around that John Cena is now making close to $10 million a year from WWE. Those numbers are astounding when you compare it to what the majority of the roster makes on a yearly basis. Most don't even make one tenth of that amount. However, Cena is a special case because of everything that he does for the company. His merchandise also moves very well.
January 14, 2016
If you're a big fan of New Day, then you are in luck. Expect to see even more of Xavier Woods, Kofi Kingston and Big E Langston for the foreseeable future. Management is extremely pleased with their ability to move merchandise. They are among the best at that in WWE. The company has a long history of giving big pushes to performers who can generate revenue through their merchandise.
December 8, 2015
This week, WWE was able to finalize legends contracts with Boogeyman, Superstar Billy Graham and Tatanka. They will not be the last announcements. Management is said to be working out quite a bit more of deals. The company likes these deals because they are not overly expensive, and it gives them access to more performers for public appearances. Plus, merchandise can be made.
November 8, 2015
On Friday, Boogeyman told fans through social media that he had signed a legends contract with WWE. The company decided to confirm that today by releasing an official statement. Management believes that his character is still intriguing enough to fans, so he will more than likely be used a bit more frequently at fan access events. Some new merchandise is a possibility as well.
November 7, 2015
Apparently, Rey Mysterio and Chavo Guerrero are now doing business together, and it is outside of the professional wrestling industry. The former on screen rivals are teaming up to launch a new clothing line. A lot of the merchandise has already been designed and manufactured. Guerrero was seen doing a photo shoot with some of the gear on. Mysterio will probably be doing the same as well.
November 4, 2015
Back when the Road Warriors first joined WWE, management did the unusual thing by having one of the toughest tag teams of all time bringing a ventriloquist dummy with them to the ring. Animal explains that the reason why the front office did that is because they were selling so much merchandise. Management wanted to give them a softer side to cater to the younger fan base.
November 2, 2015
Yet another big endorsement deal has been signed by Dwayne Johnson, who recently made a deal with Ford to start promoting their line of vehicles. The former world heavyweight champion has revealed that he has signed a business partnership with Under Armour. Johnson will be promoting their line of athletic gear. There are talks that he might even be allowed to designed some new merchandise for the company.
October 23, 2015
One of the biggest priorities in NXT right now is finding a female performer that they can build the division around so that Bayley can finally be elevated to the main roster in WWE. Management really feels that she is a potential asset to their merchandise department. Her popularity is expected to explode once she gets featured on Monday Night Raw and Smackdown. That cannot happen until a replacement is found, however.
October 16, 2015