Aside from his tremendous performances thus far, one of the big reasons why WWE has opted to push Finn Balor is because he has been able to move merchandise better than most of the guys on the NXT roster. The feeling is that they can increase those numbers by putting him in more of a featured role. That is why he is challenging Kevin Owens, another top merchandise mover in developmental, for the heavyweight championship.
March 14, 2015
This experiment that WWE did with Kevin Owens being given an immediate push has seemingly paid off instantly. Not only is there more interest from the internet wrestling community, but ticket sales at NXT live events have been doing better than usual since Owens was booked in main event matches against Finn Balor during the tour. Owens is also reportedly moving a good amount of merchandise, so a promotion to the main roster is expected.
March 6, 2015
Earlier in the year, AJ Lee sparked quite the controversy when she called out Stephanie McMahon about how WWE was treating the divas not as equally as the male performers. During a recent interview with Mark Madden, the former Divas Champion appeared to ease back quite a bit on her claims. AJ stated that the girls were paid fairly, and she also noted how merchandise percentage is the same for the girls as it is for the guys.
March 5, 2015
Another interesting backstage story in WWE has been told by Court Bauer, a former writer for the company. He stated that management purposely made it where CM Punk could never sell more merchandise than John Cena. Whenever the number for Punk merchandise would rise, the company would then produce more products for Cena. They also shipped out a lot more Cena merchandise to the live events to make sure Punk did not beat him.
March 3, 2015
After doing an autograph session over the weekend, CM Punk was made aware that some of the fans ended up taking the signed merchandise and put it up for sale online. That upset the former WWE Heavyweight Champion, stating that he was simply trying to do a nice thing for the fans but a few assholes end up ruining it for everyone. People have long criticized Punk for not being overly friendly, but things like these are the reasons behind that.
March 2, 2015
Another name has surfaced for an induction into the WWE Hall of Fame ceremony at Wrestlemania this year. Masahiro Chono is considered a candidate for the role. Management has been wanting a legend from Japan to be included in this class, and several names, including Tatsumi Fujinami and Genichiro Tenryu, have surfaced. Chono might have an advantage since he already has a merchandise agreement with the company.
March 2, 2015
A rather interesting report has surfaced about Matt Hardy and his net worth. It is being said that he is worth approximately $10 million. Some are questioning that figure, but it might not necessarily be completely out of line. Hardy was paid very well by WWE for years because his merchandise numbers were among the best. He also has been able to maintain a good quality of life by being one of the most popular performers on the indies circuit.
February 6, 2015
Aside from the fact that he is one of the best in ring performers in the entire world, WWE officials are said to be interested in rushing the promotion of Finn Balor from NXT to the main roster for another reason. The business minds in the company feel that his body paint would be quite the draw. They feel that it would certainly help out his merchandise sale by providing the designers with plenty of things to work with creatively. They feel it will attract the audience.
January 29, 2015
A really great way to get on the good side of management is by being able to generate revenue from merchandise sales. That is one of the big reasons why WWE is quite pleased with Kevin Owens, a relative newcomer that has a huge following from the independent wrestling circuit. The first shirt that was produced for him has been selling really well at the live events. Management uses that as a gauge on who to push up the ladder.
January 28, 2015
A minor controversy has erupted after a couple of fans noticed something about Sting during Monday Night Raw. It was pointed out through social media that the legendary WCW performer was actually wearing some TNA merchandise that night. He was wearing the gloves that were designed by that company. No word yet on whether or not WWE officials have been informed, but backstage heat over the incident is very unlikely.
January 21, 2015