At some point in time over the past year, WWE wanted really badly to put Roman Reigns on the cover of the video game that is coming out in a couple of weeks. They wanted him to be featured as a superstar. However, they went with a better marketing decision instead by opting to use Steve Austin, who went mainstream years ago, to garner more attention and potentially increase sales.
September 2, 2015
Since word of his arrest for murder has gone mainstream, WWE has to consider what they are going to do with Jimmy Snuka. He is a member of their hall of fame and has plenty of content on the Network. Management might opt to quietly remove him like they did when Hulk Hogan caused a controversial over some racial comments that he made. A decision should come this week.
September 2, 2015
Whenever celebrities are brought into WWE to work a match, there's a lot of skepticism from the internet wrestling community. Many felt the same way when Stephen Amell was brought in for Summerslam. The longtime wrestling fan, though, proved everyone wrong. He did much better than expected. The Arrow star received praised from both the people backstage and the mainstream media.
August 24, 2015
It is rare for guys outside of WWE to gain mainstream media attention, but that is exactly what the Young Bucks recently accomplished. The brothers delivered super kicks to an eight year old kid recently, and that was mentioned by both Fox Sports and TMZ. The articles were in good nature, as they focused more on someone so young being able to sell so well.
August 13, 2015
WWE announced this week that Stephen Amell would team up with Adrian Neville to take on Stardust and Wade Barrett at Summerslam. There were those backstage that were actually hoping that Goldust would be able to return in time to team up with his little brother. The belief was that the bizarre tandem would help intrigue the mainstream media attention that Amell is surely to bring.
August 11, 2015
Diana Hart Smith was recently asked about the petition she started to help her husband, British Bulldog, into the WWE Hall of Fame. She stated that she has received little to no response from management in regards to the matter. The company might be avoiding an induction because they fear that the mainstream media will bring up the topic of wrestlers dying early.
August 7, 2015
When the racial controversy involving Hulk Hogan erupted, WWE was extremely worried about the blow back that might come their way. By quickly cutting ties with Hogan, they managed to cushion the blow a bit. While management will never admit it, the belief was that the company was internally worried that the Michael Hayes situation would come back to light in the mainstream media.
August 1, 2015
While some fans are emotionally acting out against WWE for being so quick to fire Hulk Hogan, Eric Bischoff, who happens to be a good friend of Hogan, defended Vince McMahon for his decision. He mentioned that a publicly traded company has to be sensitive towards their fans, investors, advertisers, board members, mainstream media and others. It was a necessary move to make.
July 30, 2015
There is an interesting rumor floating around right now that WWE is considering the possibility of having Sting and Stephen Amell, both of whom portray vigilante characters on television, teaming up to take on Stardust and Miz, who portrays a cocky Hollywood actor character at Summerslam. That would generate quite the mainstream media attention for the company.
July 28, 2015
For years, WWE has made millions of dollars off of the popularity of Hulk Hogan. This week, he ends up costing them millions of dollars. Thanks to the racial scandal that surfaced through the mainstream media this week, the company saw the value of their stocks take a $50 million plummet. It is hard to blame investors for being upset with the former world heavyweight champion.
July 25, 2015