For the majority of his career, Kevin Owens was unknown to the mainstream media. After escaping from the independent wrestling circuit and joining WWE, he is quite known, so much that Rolling Stones magazine has listed him as the wrestler of the year thus far. Management has to be quite pleased with this situation.
July 1, 2015
Some good news for WWE. Viewership for Monday Night Raw is back at 4 million this week. Many are attributing that to the return of Brock Lesnar, which was widely mentioned through social media by the internet wrestling community. A few are giving credit to Machine Gun Kelly, who is a mainstream name.
June 16, 2015
If you're curious as to why WWE took the tag team championships off of New Day despite being one of the most over acts in the entire company, it is a business decision. Right now, the Prime Time Players are appealing to the mainstream media because one of them is gay and the other was voted as the best celebrity father.
June 15, 2015
To the internet wrestling community, it was just another day when John Cena pointed to a cancer patient in the audience and told the kid to keep on fighting. That is because he helps children around the world on a near daily basis. However, the mainstream media isn't as familiar with the United States Heavyweight Champion, so a lot of outlets started covering the story, which brought in some free and welcomed publicity for WWE.
June 8, 2015
A new Teenage Mutant Ninja Turtles movie is being made, and WWE fans will get to see a very familiar face. Sheamus has landed a role in the film, and he will be portraying a villain named Rocksteady. Photos of the former world heavyweight champion being on the set have surfaced on various mainstream media websites. The Celtic Warrior has long stated that he would love to transition to Hollywood once he is done as a wrestler.
May 28, 2015
The wrestling world mourns together today, as it is now the fourth anniversary of the day that Randy Savage passed away in an auto accident. His death not only rocked the wrestling world, but it also rocked the mainstream world, as many are aware of him even though they are not regular watchers of the industry. WWE finally honored the Macho Man this year with a hall of fame induction, something that should have happened years ago.
May 20, 2015
A rather interesting thing was revealed through a blog post by Kevin Eck. The former member of the creative department revealed that Justin Bieber wanted to wrestle a match at Summerslam in 2014. WWE officials were intrigued by the idea because it would easily generate a ton of publicity with the mainstream media. However, there were those backstage that were concerned that the troubled singer might also be a detriment to their brand.
May 5, 2015
For the longest time, Michelle Beadle was one of the more famous WWE fans in the mainstream media. She would frequently visit the live events and hang out backstage. That has come to an end, and she is blaming Triple H for it. Michelle stated that she could no longer support a company that publicly and firmly supports Floyd Mayweather, whom she labeled as a serial domestic abuser. The boxer actually had her banned from the big fight.
May 3, 2015
While he is quite happy with his current job, WWE has not ruled out a potential return by Jonathan Coachman. The company really liked what he brought to the table and view him as a valuable asset. The fact that he has been working for ESPN for a couple of years now means that his name value has increased tremendously. It would provide professional wrestling with some more credibility to have someone from the mainstream media.
April 29, 2015
While management still has not made anything official just yet, the belief now is that they are leaning towards Michelle McCool being the host of the returning Total Divas series. They feel that nostalgic fans would love to see her being involved with WWE again. She would also be cheaper than someone like Maria Menounos, a person that would be a dream candidate because she would bring in mainstream media attention to the show.
April 14, 2015