LITA MERCHANDISE
Name
Lita
Real Name
Amy Dumas
Date of Birth
April 14, 1975
Place of Birth
...
Hometown
...
Debut
1999
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
CM Punk
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
Scott Hall
Since Lita and Mr T went especially long in their segments, it was very obvious to many that Scott Hall had to rush through his hall of fame induction speech. WWE officials were very concerned backstage at the event, and they informed Hall of the situation. That was the reason why Kevin Nash made his joke onstage about having to rush through things.
April 5, 2014
Lita
Some heavy editing will be required by WWE to trim down the hall of fame induction speech that Lita gave. The longtime diva told quite a few stories and went well past the thirty minute mark. WWE might simply choose the punchlines in the stories and show the segment where she gave two beers to Arn Anderson on a bet that she lost years ago.
April 5, 2014
Carlos Colon
Every year, a couple of people within WWE are forced to miss the hall of fame induction ceremony because the company needs to keep the Axxess shows going. This year, Hornswoggle is going to be one of those people. He will be manning a booth while Jake Roberts, Ultimate Warrior, Scott Hall, Lita, Carlos Colon, Paul Bearer and Mr T are inducted.
April 5, 2014
Lita
A photo of the WWE Hall of Fame ring being given to Ultimate Warrior, Scott Hall, Jake Roberts, Carlos Colon, Lita, Mr T and to the family of Paul Bearer at Wrestlemania 30 weekend.
April 3, 2014
Lita
While it was heavily speculated at the beginning due to the connection between the two, it has now been confirmed by Lita through her Twitter account that Trish Stratus will be the one to give her hall of fame induction speech at Wrestlemania 30. WWE opted to go with the obvious choice this time around because of their relationship with Trish.
March 25, 2014
Lita
Rumors are floating around that there are some wardrobe malfunction pics of Lita floating around the internet. It turns out that the source of those rumors is Dhantenan, a foreign website that has jokes, wallpapers and screen savers. They are luring in WWE fans with the promise of semi nude pictures, but there is really nothing there.
March 21, 2014
Trish Stratus
Since the company has not officially announced who will induct Lita into the WWE Hall of Fame at Wrestlemania 30 yet, there are still some speculations going around. Right now, the top candidate is still Trish Stratus, who will actually be in New Orleans that weekend, doing some promotional work for the company.
March 20, 2014
Lita
"I admire her so much. She really helped me out when I was nobody. I credit her with a lot of my success. She's definitely one of the most overlooked women in the last decade. She wasn't like anybody else. She let people know that it's OK to just be yourself. She totally deserves it, and I couldn't be happier for her." - Mickie James explains why she wants to attend the hall of fame induction of Lita
March 16, 2014
Scott Hall
While the heavily speculated hall of fame induction has yet to be announced by WWE, Sean Waltman has been telling fans as of late that he would be at Wrestlemania 30 to induct his good friend Scott Hall. The company is still trying to decide on his inclusion, as the class already includes Jake Roberts, Ultimate Warrior, Lita and Paul Bearer.
March 7, 2014
Lita
Through Twitter, Tyson Kidd posted this special congratulatory message to Lita for her upcoming induction into the WWE hall of fame.
February 16, 2014
Scott Hall
Despite already signing Ultimate Warrior, Jake Roberts and Lita, Vince McMahon still wants the WWE hall of fame induction ceremony at Wrestlemania 30 to be even more star studded. There are talks going around that Scott Hall will be announced as part of this year's class on Monday Night Raw this week.
February 15, 2014
Lita
To congratulate her good friend for being announced as an inductee in the upcoming hall of fame ceremony at Wrestlemania 30, Lilian Garcia posted this picture of herself with Lita and a special message on Twitter.
February 15, 2014
Lita
"I was out there with Edge and Randy. It was a 2 segment match and at some point during the match Randy rolls out of the ring. I go over to him and check on him and he proceeds to tell me that his shoulder is out and he canít get it back in or move it. So, I tell him to stand up against the ring post, he holds on to his dangling arm, and I shoved his shoulder up against the ring post, heard a click, and it went back in. I told him he was all set and to get back in there and help my dude. His reaction was half hot and half relieved and half still not even clear as to what was going on (I was never good at fractions)." - Lita on helping Randy Orton through an injury
February 14, 2014
Jake Roberts
On Twitter, Jake Roberts posted this special message to congratulate Lita on joining him in the hall of fame at Wrestlemania 30 this year. The legendary WWE star even included a little joke about the two of them as well.
February 13, 2014
Lita
A rare photograph of Lita, Angelina Love and Velvet Sky together at an independent wrestling show.
February 12, 2014
Dory Funk Jr
Since he played a key part in her career, Dory Funk Jr takes a lot of pride in the fact that Lita will be inducted into the hall of fame during Wrestlemania 30, joining himself and his brother Terry Funk. The legendary former NWA star praised his trainee for the dedication she shown, despite being the only girl in his first class.
February 12, 2014
Trish Stratus
With Lita being announced as an inductee into the hall of fame at Wrestlemania 30, there are already talks that Trish Stratus could be the one chosen to induct her former on screen rival. Trish was one of the first ones to give an official statement when the announcement was made on Monday Night Raw. The two have been good friends for years.
February 11, 2014
CM Punk
Looks like the rumors about Lita were true, as WWE announced on Monday Night Raw that the beloved diva will be inducted into the hall of fame during Wrestlemania 30 weekend. There were some concerns that management might have delayed the induction because of the backstage heat situation with her former boyfriend CM Punk.
February 11, 2014
Lita
Like a lot of the female performers in the industry, Shaul Guerrero watched Lita when she was younger. With the news that WWE is inducting her into the hall of fame at Wrestlemania 30, Guerrero took to Twitter to post this congratulations message.
February 10, 2014
Lita
CMT has a new television show coming out on February 12 called Tattoo Titans, where tattoo artists compete for a weekly prize of $10,000. One of the judges will be familiar to WWE fans. She is going by her real name of Amy Dumas on the show, but wrestling fans know her better as Lita.
February 7, 2014