LAYLA EL MERCHANDISE
Name
Layla El
Real Name
Layla El
Date of Birth
June 25, 1977
Place of Birth
...
Hometown
...
Debut
2006
CM Punk
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
CM Punk
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
Summer Rae
One of the big reasons why WWE put Layla El with Fandango is because Summer Rae is taking a couple of weeks off of television to film a sequel to the Marine with the Miz. WWE wanted to keep Fandango on television, but they did not feel that his act would be nearly as popular without a female companion. Thus, Layla was chosen to take over the role.
April 17, 2014
Summer Rae
Since Summer Rae is going to be pushed as a singles star now, WWE opted to split her up from Fandango, who sold the story line through his Twitter account. As many saw on Smackdown this week, Summer Rae has been replaced with Layla El, who actually has experience as a dancer. WWE has been trying to find a role for Layla since her return.
April 12, 2014
Layla El
For those of you that are interested in relationship news and rumors for professional wrestlers, Layla El, who was off the road from WWE for quite a period of time, now has a boyfriend. The man is believed to have a Middle Eastern background, as this picture popped up on Twitter of the two of them having an Arabic breakfast.
March 27, 2014
Nikki Bella
Initially, there was a push backstage in WWE to have AJ Lee defending the belt against Naomi Knight in a straight up match, but for the sake of Total Divas, management opted to just throw as many of the girls into the match as possible. Cameron, Brie Bella, Nikki Bella, Natalya Neidhart, Eva Marie, Summer Rae, Emma, Aksana, Alicia Fox, Rosa Mendes, Layla El and Tamina Snuka are now involved.
March 25, 2014
Alicia Fox
With so much mystery surrounding her absence over the last several months, Layla El has finally made her return to WWE over the weekend at a live event in Waco. She teamed up with Alicia Fox to defeat Natalya Neidhart and Eva Marie in a tag team match. Some were under the belief that she would never be healthy enough to wrestle again, but that has now been proven false.
March 16, 2014
Leah Van Damme
One of the things that WWE likes about Leah Van Damme, also known as Carmella in WWE NXT, is the fact that she spent three years as a cheerleader for the New England Patriots. The company likes touting stuff like that, as evident by how they routinely note that Layla El was a former Miami Heat dancer before joining wrestling.
February 15, 2014
Layla El
With rumors swirling around about her whereabouts and her potential return to WWE, Layla El decided to address them through Twitter. She stated that reports of her never returning to the ring are false. She did not give a return date, but the longtime diva stated that she will be an in ring performer again some day.
February 11, 2014
Layla El
The mystery surrounding Layla El backstage continues. Reports are now surfacing that she has not been cleared by the WWE medical team to return as an in ring performer. Some within the company even feel that she might never return to that role. While she may be brought back as an on screen performer, it is more likely that she will be released instead.
February 9, 2014
Layla El

Things in professional wrestling have a way of leaking out of backstage, but the reason for Layla El being gone from WWE has been a tightly kept secret. She has not been involved in a televised match since September, and there does not appear to be a rush to have her return.

February 3, 2014
Layla El

Over the last several weeks, Layla El has been given time away from the road, but the long time WWE diva recently made a return to the company during a special New Year's Eve photo shoot. No return date has been revealed for her yet, though.

January 2, 2014
Layla El

Layla El, who has been taking time away from WWE for an undisclosed reason, recently attended the Kanye West concert with a friend. 

December 1, 2013
Layla El

Layla El has not been seen on WWE television for a couple of months now and many are wondering what her status with the company is. Many are under the impression that she is not injured and simply taking time off to deal with personal issues.

November 26, 2013
Layla El

Layla El once danced with Kanye West during a performance at the MTV Music Awards.

November 1, 2013
Layla El
While she is willing to do it for WWE, Layla El revealed that she does not want go back to being a dancer again.
October 27, 2013
Layla El
Michelle McCool and Layla El, collectively known as LayCool, were victorious in their tag team match against Gail Kim and Maryse Ouellet, two divas who did not get along with one another, at Elimination Chamber 2010. The match was made by Vickie Guerrero in the story line.
February 21, 2010