Last night, WWE wanted to push the heel turn by Titus ONeil, so they gave him a match. Since someone was needed to put him over, officials backstage went with Zack Ryder, who has not worked a televised match on Monday Night Raw since October of last year.
A shocking heel turn took place in WWE at the Smackdown taping tonight. Titus ONeil turned on his Prime Time Player teammate Darren Young during a match against Curtis Axel and Ryback. ONeil turned heel and vicious assaulted Young after proclaiming that he was tired of losing all the time.
There are rumors that Batista could be doing a heel turn after winning the WWE Championship at Wrestlemania 30. Management has noticed the reaction that he has been receiving since making his return, and the feeling is that he might work better as an antagonist.
Roddy Piper pitched a Wrestlemania idea to WWE, where he would team up with a heel against Hulk Hogan and John Cena. Piper wanted the partner to be CM Punk, but it appears that management is currently against the idea of turning him back to a heel.
"Worst call I've ever made other than refusing to job to Brock Lesnar at Atlanta. But, you know, that was my idea. Vince always likes to do something big at Wrestlemania. He didn't have anything big planned. So, me being the rocket scientist that I am, I figured okay. You're a hot babyface, and if you turn heel, you're a hot ass heel to draw money like that. Or vice versa. By and large that is true for the most part if the time is right to turn. Well clearly the time wasn't right for me to turn. It was like everybody loved John Wayne for what he stood for and so he did not ever have to be a bad guy in his movies. He never was. People didn't want to hate me. Me, because I always loved working heel more than a babyface. Thought it was going to be a chance for me to have fun, go back to working heel, doing what I loved to do and with that being said, I love working babyface too. Obviously it's where I made my money, but I like working heel. I like being a piece of trash. I like talking trash. I like cheating. That was my style of wrestling. Man, I did a lot of that as a Stone Cold babyface. So it was a bad idea, but Vince bought into it with me."
One of the ideas being tossed around in WWE right now is to have Tyson Kidd turning into a heel. Management wanted to capitalize on his real life relationship with Natalya Neidhart, but thus far, they have not been able to come up with a suitable story line.
While there are still people under the belief that this entire thing is a story line, AJ Styles has now been booked for various independent wrestling shows, including a big match against former WWE signee Kassius Ohno in January, from now until March.
"I don't think they give a s--t about (indies) buzz. They only care about their own buzz, which makes sense. You can't solely cater to the niche fan base — it's a tricky demographic to deal with. But you can see somebody get over with those fans and think maybe they can do it in WWE, too. And they see someone who has the passion to chase the dream, traveling around the world. If you have passion, if you're a good performer, those are two of the most important things in wrestling, and they're things you can't manufacture. Some people are naturals. Take Big E Langston; he has such a perfect match of athleticism and charisma, and he looks like an action figure."