Another interesting backstage story in WWE has been told by Court Bauer, a former writer for the company. He stated that management purposely made it where CM Punk could never sell more merchandise than John Cena. Whenever the number for Punk merchandise would rise, the company would then produce more products for Cena. They also shipped out a lot more Cena merchandise to the live events to make sure Punk did not beat him.
March 3, 2015