Even though they are both well established in the mainstream media, WWE continues to spend a good amount of resource in figuring out new and better ways of marketing The Rock and John Cena. While the internet wrestling community is begging for the focus to be placed on new stars, management knows that the proven commodities are the ones that are going to bring in the most revenue to the company.
October 2, 2015
To the internet wrestling community, it was just another day when John Cena pointed to a cancer patient in the audience and told the kid to keep on fighting. That is because he helps children around the world on a near daily basis. However, the mainstream media isn't as familiar with the United States Heavyweight Champion, so a lot of outlets started covering the story, which brought in some free and welcomed publicity for WWE.
June 8, 2015
According to Hollywood Life, John Cena is as good of a relationship counselor as he is a professional wrestler. An article was published that stated that the former world heavyweight champion convinced Wiz Khalifa to reconcile with his estranged wife. Apparently, the discussion worked out pretty well because the world famous rapper is now back with Amber Rose. Their relationship has long been covered by the mainstream media.
April 5, 2015