JBL MERCHANDISE
Name
JBL
Real Name
John Layfield
Date of Birth
November 29, 1966
Place of Birth
...
Hometown
...
Debut
1992
CM Punk
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
CM Punk
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
Titus ONeil
A picture of WWE stars on the set of the Soup, a popular television show that makes fun of current events. Titus ONeil, JBL, Michael Cole, Jerry Lawler, Dolph Ziggler, Nikki Bella and Brie Bella were recently guests on an episode.
April 12, 2014
Ron Simmons
"There is a lot of truth to that, absolutely. There were guys that came there from other organizations that perhaps they thought they should just skip everybody else and skip right to the top and have things right away the way they wanted. I mean, hey, there are rules and things that you have to abide by as far as this business goes. and you have to respect those. But, when you don't respect those, then hey, we have got a problem. So, yes, we had a lot of guys who came in with that attitude, and John and I would have to be called upon to let them know 'hey, that is not how it works here'." - Ron Simmons on how he and JBL handled backstage politics in WWE
April 1, 2014
JBL
When word spread earlier this week that JBL was the one behind the Twitter account that mocks Vince McMahon, it bothered the former WWE heavyweight champion enough that he felt compelled to release a statement of denial. It has even gotten to the point where JBL has now started blocking fans on Twitter who are harassing him about it.
March 23, 2014
JBL
Yesterday, speculations arose that JBL was the man that was behind a Twitter account which frequently mocked Vince McMahon with backstage information that only people within the company would be aware of. The WWE commentator took to Facebook to post a long message, denying that he is involved in such a thing. Some still think it may be JBL.
March 20, 2014
JBL
For the longest time, people backstage in WWE have been trying to figure out who was behind a Vince McMahon parody account on Twitter, as a lot of the stuff being said was insider information. Speculations have arisen that JBL might be the culprit. If proven to be true, there could be massive backstage heat between the two, as McMahon is said to hate the account.
March 19, 2014
Vince McMahon
Even though they both participated in the public bashing of Jim Ross on Monday Night Raw, there is said to be no backstage heat towards JBL and Jerry Lawler because everyone is aware that they were only following orders from a vengeful Vince McMahon. Both JBL and Lawler really enjoy their jobs, so it made sense for them to do what McMahon demanded.
March 15, 2014
Jerry Lawler
The relationship between Jim Ross and Vince McMahon has gotten worse. A lot of fans noticed recently that JBL and Jerry Lawler participated in a segment that bashed Ross. That was done because McMahon was upset with Ross for telling an embarrassing story about him that ended up being covered by TMZ. The jabs may continue in the coming weeks, depending on how McMahon feels.
March 14, 2014
JBL
"I don't know any facts on CM Punk. I had the honor of wrestling Punk in his first main events in WWE, including a cage match in Madison Square Garden. I have always enjoyed Punk and being around him. I certainly wish him the best. Hope he comes back, but whatever happens, my best to him." - JBL discussing the backstage heat situation involving CM Punk
March 8, 2014
Vince McMahon
On Monday Night Raw, the commentators were instructed to take a few verbal jabs at Jim Ross. Rather than being upset at his former cohorts, Ross took to Twitter to tell fans to ease up on JBL, Michael Cole and Jerry Lawler. He stated that they were simply doing their jobs and saying what they were told to say. The belief is that the orders came from Vince McMahon.
March 4, 2014
Michael Cole
The friendship and business relationship between JBL and Michael Cole continues to grow, as the WWE commentators are now scheduled to compete in a fishing competition. On July 4, in Bermuda, where JBL has a residence, the two of them will be contestants in the world marlin championship. A television deal is being rumored for the event as well.
February 21, 2014
Jerry Lawler
While fans across the country are trying to voice their opinions on the situation, JBL, Michael Cole and Jerry Lawler find it annoying. The commentating trio were heard on Monday Night Raw being agitated with a group of fans that were trying to get the chants going. They were basically telling those people to go away.
February 12, 2014
Diamond Dallas Page
Over the weekend, several wrestlers, including Chris Jericho, Howar Finkel, Jim Ross, MVP, Diamond Dallas Page, Mason Ryan, Chavo Guerrero, Michelle McCool, Vickie Guerrero, JBL and others, noted the passing of Frank Bullock, a WWE employee who did audio for the company. He had been battling cancer before his death.
February 10, 2014
Eddie Guerrero

While it only seems like yesterday to some of his most loyal fans, it has now been a decade since Eddie Guerrero shocked the wrestling world by defeating Brock Lesnar for the WWE championship. JBL, the Monday Night Raw and Smackdown commentator who took the belt from Guerrero, noted the anniversary on Twitter.

February 9, 2014
JBL
As part of his weight loss challenge with Michael Cole, JBL needs to lose another two pounds by Sunday, or else he has to pay a fine by donating money to charity. The former WWE champion has lost 17 pounds thus far, and he needs to lose another 37 pounds before climbing another mountain.
February 7, 2014
Road Dogg

Scott Armstrong, former WWE referee and the older brother of Road Dogg, provided some laughs today on Twitter when he posted this Tweet to mock referee and good friend Charles Robinson. It even got a rise out of JBL, who quickly retweeted the message on his own account.

January 30, 2014
Xavier Woods

Some last minute replacements were added to Royal Rumble 2014. Initially, Xavier Woods and Wade Barrett were given spots in the big match, but WWE officials decided to remove them and replace them with JBL and El Torito instead. The feeling backstage was that the fans would react better to those the latter two performers.

January 28, 2014
Kevin Nash

Batista won Royal Rumble 2014 by eliminating Roman Reigns in the end. Other contestants during the match were Alberto Del Rio, Alexander Rusev, Antonio Cesaro, Big E Langston, CM Punk, Cody Rhodes, Damien Sandow, Dean Ambrose, Dolph Ziggler, El Torito, Erick Rowan, Fandango, Goldust, Great Khali, Jack Swagger, JBL, Jey Uso, Jimmy Uso, Kane, Kevin Nash, Kofi Kingston, Luke Harper, R Truth, Rey Mysterio, Ryback, Seth Rollins, Sheamus and the Miz.

January 26, 2014
JBL

Michael Cole will not be on commentary for Smackdown this week. Instead, JBL will be joined on television by Josh Mathews. No word yet on why Cole did not work the event, but there does not appear to be any backstage heat from WWE towards their long time commentator.

January 22, 2014
Adrian Neville

While many within WWE, including JBL, are pushing for him to be called up to the main roster soon, management currently does not have any plans of bringing Adrian Neville up from the developmental program just yet. The plan is to keep him in NXT until at least Wrestlemania.

January 17, 2014
JBL

JBL is a pretty ambitious individual. The WWE commentator will be attempting to climb Mt Elbrus again in July. He had previous attempted the feat, but severe weather conditions in Russia forced him and his fellow climbers to give up on the trek before they made it to the peak.

January 17, 2014