JAMES STORM HEEL TURN INTERVIEWS
Name
James Storm
Real Name
James Cox
Date of Birth
June 1, 1977
Place of Birth
...
Hometown
...
Debut
1997
James Storm

After weeks of teasing the move, the James Storm heel turn has finally happened. Impact Wrestling is being taped right now, and the long time TNA star turned on Gunner as he was challenging Brutus Magnus for the world heavyweight championship.

January 31, 2014
Batista
"They told me that I was going to come back and be this huge babyface. I said, 'no, it's not going to work.' They said, 'no way, they're dying for you to come back.' I said, 'that's going to last two minutes, just watch.' And sure enough it did." - Batista discusses heel turn
April 5, 2014
Kofi Kingston
"I've been clamoring at that for a while now, but the situation has to be right and the timing has to be right; everything has to be right. I wouldn't want to just do it for the sake of doing it because you might get lost in the shuffle that way. If the situation was right, it would give me a chance to do something completely different and show people a side of me they have never seen before, which I think would be great and I think would be fun." - Kofi Kingston wants heel turn
March 20, 2014
Steve Austin

"Worst call I've ever made other than refusing to job to Brock Lesnar at Atlanta. But, you know, that was my idea. Vince always likes to do something big at Wrestlemania. He didn't have anything big planned. So, me being the rocket scientist that I am, I figured okay. You're a hot babyface, and if you turn heel, you're a hot ass heel to draw money like that. Or vice versa. By and large that is true for the most part if the time is right to turn. Well clearly the time wasn't right for me to turn. It was like everybody loved John Wayne for what he stood for and so he did not ever have to be a bad guy in his movies. He never was. People didn't want to hate me. Me, because I always loved working heel more than a babyface. Thought it was going to be a chance for me to have fun, go back to working heel, doing what I loved to do and with that being said, I love working babyface too. Obviously it's where I made my money, but I like working heel. I like being a piece of trash. I like talking trash. I like cheating. That was my style of wrestling. Man, I did a lot of that as a Stone Cold babyface. So it was a bad idea, but Vince bought into it with me."

January 6, 2014
James Storm

"It's tough, even Hulk Hogan was a tough loss to accept. Sting has been the cornerstone of the company, Jarrett founded the company and I think he might be the best heel in the business, and AJ Styles is just the best athlete I've ever been in the ring with. From three different perspectives it is a tough pill to swallow because they are three of the best. When you don't have them in the company you hope to god that the young talent steps up, guys like Bobby Roode, Austin Aries, and James Storm seem to be stepping up. Will they replace Sting? You can't replace Sting, will they replace AJ? Probably not, AJ is irreplaceable, but will they become their own characters and do really well, yes they will do phenomenally well and it's not about replacing anymore, it's about making new stars."

- Kurt Angle on TNA losing stars recently

January 29, 2014
James Storm

"I don't know the situation with the contracts and all that stuff, but you know for me to see a guy that I've been here since day one with is a dark day for TNA because he did help build TNA. Anytime somebody says TNA they automatically think of AJ Styles and the incredible matches he's had while he's been here. Hopefully him and TNA can come to an agreement and he can come back pretty soon."

January 15, 2014
James Storm

"It's hard to compare Gunner to either one of those guys just because I was in a tag team with those guys a much longer time. Me and Chris were basically unknowns coming up through the ranks trying to make a name for ourselves and as far as me and Bobby we were already established and we just kind of clicked together. It took us 6-8 months together to finally click but we did and we made a good run out of it. With me and Gunner, it's one of those things that I don't think we've been a tag team long enough to start describing us against my former partners."

January 15, 2014
James Storm

"The people. Jeff Jarrett was here a long time, and also (TNA President) Dixie Carter. She's a great boss, very family oriented, and she listens to the wrestlers. We can go to her and talk if we have a problem, which is very cool. TNA was very loyal to me when I had the opportunity to do other things. Honestly, that's above my pay grade, but Dixie Carter always looks after her wrestlers and does what's best for the company. It's not just wrestlers' job, it's hers too."

January 13, 2014
James Storm

"I believe Chris brought it onto himself. I talked to him while he was there. Anytime you go up there, they're going to test you, to see if you have an attitude or whatever. And I just heard he failed miserably. He had an attitude while he was up there and you can't do that. You just go up there and you do what they ask of you the best you can, and sooner or later, they'll find a spot for you and do something with you. Just because he had a good run here, he expected to go up there and have a run, and that's not so."

December 28, 2013
James Storm

"To me, Jeff knows wrestling. They need somebody like that either in the production side or the creative side . . . because, let's face it, he built this company. It was his hard work and his money that he put into it in the very beginning. I think TNA needs Jeff Jarrett, whether it be behind the scenes or in front of the camera or whatever, but they definitely need him—at least for his advice on the wrestling aspect of it."

December 28, 2013
James Storm

"I told him, 'If you guys want to make this as real as possible, is it OK if I just kind of put it in my own words?' And he was like, 'Yeah, whatever you think is going to make it best is what I want you to do.' It's good for a lot of guys who can't come up with their own material to have that script that they can go off of and read the whole thing and memorize it and all that. But for me, I just want bullet points that I can put into my own words and make it me—make it true. People can spot a fake. They know when somebody's trying too hard."

December 28, 2013
Christy Hemme
There are some talks backstage that Christy Hemme could be doing a heel turn and aligning with Sam Shaw at TNA Lockdown 2014 during his match against Mr Anderson. That would provide a bit of a shock factor to the story. However, there are also a lot of people pushing against that, as they feel that Shaw can be used to terrorize the other Knockouts as well.
March 9, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
Batista
There were plans backstage at the last Monday Night Raw to turn Batista into a heel by having Randy Orton playing with the mind of his former Evolution teammate. WWE opted against doing that during the show, so they went with a watered down version of the heel turn on Smackdown to test out the reaction from the audience.
March 2, 2014
Batista
There was a WWE NXT taping this week, and fans at the event voiced their displeasure with Batista, even though the performer was not on location. They cheered on Mason Ryan, stating that he was better than Batista. Then, they mocked Bo Dallas, chanting that he was worse than Batista. This should help expedite that heel turn a bit.
March 1, 2014
Batista
There are talks backstage that this potential match between Daniel Bryan and Triple H could simply be a ruse for Wrestlemania 30, as some feel that Bryan will eventually be moved into the main event match for the WWE Championship. Management wants to rush the heel turn for Batista because the fans have simply turned on him.
February 28, 2014
Darren Young
While many are under the assumption that Titus ONeil is the one that will be receiving the push since he was the one that pulled the heel turn, the rumors of Darren Young being pushed is gaining some steam, as the latter was given the victory over the former at a live event in Oakland. At this point, the match appears unlikely to make it on the Elimination Chamber 2014 main card.
February 8, 2014
Cody Rhodes
Since he is still scheduled to do a story line against Cody Rhodes, the belief is that Goldust will be the one doing the heel turn. The veteran performer is signed with WWE until the summer, so the story line could very well extend past their rumored match at Wrestlemania 30.
February 7, 2014
Titus ONeil

Last night, WWE wanted to push the heel turn by Titus ONeil, so they gave him a match. Since someone was needed to put him over, officials backstage went with Zack Ryder, who has not worked a televised match on Monday Night Raw since October of last year.

February 4, 2014
Curtis Axel

A shocking heel turn took place in WWE at the Smackdown taping tonight. Titus ONeil turned on his Prime Time Player teammate Darren Young during a match against Curtis Axel and Ryback. ONeil turned heel and vicious assaulted Young after proclaiming that he was tired of losing all the time.

January 28, 2014
Batista

There are rumors that Batista could be doing a heel turn after winning the WWE Championship at Wrestlemania 30. Management has noticed the reaction that he has been receiving since making his return, and the feeling is that he might work better as an antagonist.

January 28, 2014
Roddy Piper

Roddy Piper pitched a Wrestlemania idea to WWE, where he would team up with a heel against Hulk Hogan and John Cena. Piper wanted the partner to be CM Punk, but it appears that management is currently against the idea of turning him back to a heel.

January 15, 2014
Tyson Kidd

One of the ideas being tossed around in WWE right now is to have Tyson Kidd turning into a heel. Management wanted to capitalize on his real life relationship with Natalya Neidhart, but thus far, they have not been able to come up with a suitable story line.

December 31, 2013
Daniel Bryan

After being beaten severely by the group during the final hour of Monday Night Raw, Daniel Bryan finally succumbed and agreed to join Bray Wyatt, Luke Harper and Erick Rowan, thus teasing a heel turn that could be a temporary thing.

December 30, 2013
Cameron

Initially, WWE had plans on turning Brodus Clay, Tensai, Naomi and Cameron all into heels, but with Total Divas being signed for another season, executives from E! reportedly asked the company to keep the Funkadactyls as faces.

December 7, 2013
Brodus Clay

While many fans are under the impression that it is a permanent thing, WWE might not be doing a permanent heel turn with Brodus Clay. The belief is that this is just to give Xavier Woods something to work with.

December 3, 2013
Miz

Word going around is that the WWE creative department forgot about his Christmas movie when they decided to turn Miz into a heel.

November 30, 2013
Miz

While fans are talking about the heel turn from Monday Night Raw, WWE is not expected to make a very big deal about the Miz and his character change.

November 19, 2013
Miz

On Monday Night Raw, Miz turned heel on Kofi Kingston by walking away from his partner during a tag team match against Jack Swagger and Antonio Cesaro.

November 18, 2013
Miz

During a match in Dublin, the Miz turned heel halfway through his match against Kofi Kingston.

November 8, 2013
Miz

Miz worked as a heel against Kofi Kingston during a WWE live event in Belfast, Ireland last night.

November 7, 2013
Gunner
With so many of their performer contracts expiring this year, TNA officials have been busy with negotiations and signings. The latest person to put pen to paper is Gunner, a rising star in the promotion. With the deal, he is expected to remain with the company for a couple of years, and he is also expected to continue on his push since splitting with James Storm.
April 16, 2014
Gunner
While the company has recently suffered the loss of AJ Styles and Chris Sabin, it appears that TNA has been able to retain one of their longtime stars. James Storm has signed a new multiple year deal to stick around. The former world heavyweight champion is expected to be given a nice push after he finishes up his program with Gunner.
April 13, 2014
James Storm
Independent wrestling shows are usually done on the weekends, but a promotion in Tennessee has decided to do a rare one on a Wednesday. James Storm has been booked to be the headliner, and he will be going up against former TNA star Chase Stevens. Crimson, another former TNA star, is also working the event as well, but his opponent has not been revealed yet.
March 26, 2014
Gunner
Internally, TNA is hoping that they can build up Gunner over the next several months, so that he can become a title challenger for Brutus Magnus and the world heavyweight championship. His program with James Storm and fantastic match at TNA Lockdown 2014 helped increase his credibility in the eyes of the fans. Management will be doing more of that as well.
March 15, 2014
James Storm
At TNA Lockdown 2014, James Storm and Gunner put on a tremendous show inside of the steel cage. While they were both praised backstage for the match itself, both are receiving individual praises as well. James Storm is being lauded for making his opponent look like a million bucks, while Gunner is receiving words of encouragement because he is starting to look like a star.
March 11, 2014
Gunner
In a crowd pleasing segment at TNA Lockdown 2014, Gunner was able to secure one of the biggest wins of his career by defeating James Storm in a Last Man Standing match after Storm was unable to get back up from a superplex through two steel chairs.
March 9, 2014
Gunner
There are talks that James Storm will be having quite a bit role at Slammiversary, which was just recently announced to be taking place in Dallas. The feeling within TNA is that his southern gimmick would be quite the draw for fans in Texas. He is currently engaged in a program with Gunner, and that feud could be escalated into a top tier one by June.
March 7, 2014
Christy Hemme
While he is no longer feuding with Mr Anderson, who has been moved into a program with Christy Hemme and Sam Shaw now, Bully Ray will be facing his nemesis once again. The two of them will be headlining some live events for TNA this weekend, where they will be working a steel cage match. James Storm and Gunner are also working a featured match at the show.
February 28, 2014
James Storm
While it has yet to be officially announced for the pay per view, many are expecting a match between James Storm and Gunner will be added to TNA Lockdown 2014. On Impact Wrestling this week, Storm turned heel by hitting his super kick on a flying Gunner during his heavyweight championship match against Brutus Magnus.
February 23, 2014
James Storm
While traveling through Texas for some live events, James Storm and Eric Young decided to make a bets, so they pulled off to the side of the road and used a human ruler to determine the winner. Storm posted this picture on Twitter for our amusement.
February 17, 2014
James Storm
Through Twitter, James Storm posted this amusing observation about sleep.
February 16, 2014
Ethan Carter

There will be a Lethal Lockdown match at TNA Lockdown 2014 this year. Team Dixie will consists of Ethan Carter, Bobby Roode, James Storm and Rockstar Spud. They will face Team MVP, which will include MVP, Gunner, Eddie Edwards and Davey Richards.

January 31, 2014
James Storm

Impact Wrestling is being taped in Dublin this week, and James Storm has already landed in Ireland. The longtime TNA star has a heavy schedule of promotional events and media appearances ahead of him. Storm will more than likely be handling the marketing duties in England and Scotland as well.

January 28, 2014
James Storm

Some details have emerged about the reality television show that James Storm has been pitching to various Hollywood executives. The show would follow the TNA star as he attempts to open up a brand new bar. Word has it that there are a few studios receptive to the idea.

January 27, 2014
Brutus Magnus

Another person that TNA wants to push to the main event scene soon is Gunner. Many backstage feel that he can be elevated enough to be viewed as a worthy challenger for Brutus Magnus and the world title. The success of his story line with James Storm should help dictate that.

January 20, 2014
Brutus Magnus

Since TNA wants Brutus Magnus to have a solid run as the heavyweight champion, the creative department will be lining up some challengers, so he can work memorable feuds. Aside from Samoa Joe, another candidate being discussed is James Storm, who has routinely gotten the best reactions from the live audiences.

January 19, 2014
James Storm

James Storm recently revealed in an interview that plans are still in place for him to have his own reality television show. The former TNA World Heavyweight Champion has some more meetings set up in Hollywood later this month to discuss those plans.

January 15, 2014
James Storm

There are talks that TNA could be looking to split Gunner away from James Storm to see if he can become a star as a singles wrestler.

November 23, 2013
James Storm

TNA released a video, where Bobby Roode attacked James Storm inside of a bar in Orlando.

November 21, 2013
Ultimate Warrior
"I was told it was reported WWE was 'there' for us. 'There' is the understatement of a lifetime. They were a warm blanket to us three and we were quickly absorbed into their family. Words are cheap; promises are forever. This family is one I'm honored to be a member of and will gladly be the warm blanket to any of them who need me next." - the wife of the Ultimate Warrior informing fans of how much WWE has helped her since the death of her husband
April 16, 2014
Brutus Magnus
"I'm as grateful to Sting as anybody in the wrestling business for the benefit he has had in my career. Steve is a great guy and very very smart and just a model citizen as far as the way he conducts himself and how much respect he commands. There are some people who seem to be obsessed with respect and seem to be obsessed with guys not showing them enough respect but Sting is a guy who has never had to pull any stunts, never had to bully anyone, never had to throw his weight around or pull rank; he commands respect. The same could be said about Kurt Angle." - Brutus Magnus discusses how Sting is backstage
April 15, 2014
Jeff Jarrett
"Seems like TNA is signing their core talents whose contracts are either up or in need of revising. WWE has seemingly made it clear that they have no interest in Impact talents and will instead reply on their Performance Center for their future stars. However, with Jeff Jarrett preparing to launch another promotion it makes sense for TNA to be proactive." - Jim Ross reveals that WWE is not interested in TNA performers
April 15, 2014
Antonio Cesaro
"Not sure why as a fan I should dislike Cesaro and it can't be simply because he's aligned himself with Paul Heyman. Cesaro simply outwrestles people and is damned impressive while doing it. Some of Cesaro's matches down in NXT the last year or so were better than anyone on RAW was having at the time." - Jim Ross thinks Antonio Cesaro should do a face turn
April 15, 2014
Christopher Daniels
"A unique athlete, it's funny because he was a book that was judged by his cover, for a very long time and it took a while to get him into TNA and we were always fighting to get him in. Everybody was like 'we gotta change his look and blah blah blah,' but finally when they gave him the chance, he showed them that you didn't need to judge him by the cover because he brings a unique intensity and a unique character to TNA and I think it would be a different TNA without him. He has changed the business." - Christopher Daniels discusses Samoa Joe
April 15, 2014
Jim Ross
"I assume that he hasn't signed with WWE only because WWE hasn't announced it. Signing Sting would create positive news for WWE as he is a major star that WWE can monetize in a variety of ways if he comes aboard. I don't see Sting even needing to wrestle to be a viable asset to WWE if he does sign with the company. If Sting did have one match it WWE it would need to be a long build, much anticipated one that has a significant payoff at a major event more specifically Wrestlemania 31." - Jim Ross talks about the rumors of Sting signing with WWE
April 15, 2014
Davey Richards
"I never really wanted to go to WWE. The tryout there was awesome. It was really fun and I can't say enough good things and I learned a lot, but I told a few of the guys during the initial tryout with Eddie that this was not for me just because moving down to Orlando is not what I wanted to do and wrestling is not the only thing I want to do with my life. To give up everything and just live in that world is not my idea of a great life or a perfect life. TNA offered me to be able to wrestle with some of the best wrestlers in the world, I could be on television, I could go and entertain crowds but I could still come home and be Wes. I could be Davey, then I could be Wes. It was just better for me and I couldn't be happier in TNA it's been great." - Davey Richards on choosing TNA over WWE
April 14, 2014
Marty Jannetty
"Happiest guy living right now. Wish I was there to watch her grow up, but so happy to be given this gift now. And from here on, I'm going to be a different person than I have been. Will be the best daddy ever, or at least the best one I can be. I'm the happiest guy on this planet right now. Now, I get it. To all the boys who have told me how it's life changing when you have a kid, man, had no kids, so I didn't get it. Now I do. That's my girl. Guys, don't you dare look at her twice. Bad ankles and all, I will make sure you never look at my daughter like that again. Love you, Bianca." - Marty Jannetty after finding out that he has a daughter
April 14, 2014
Paul London
"I've always admired and looked up to Terry Funk. Never did I actually think I'd be walking just like him. Knees hurt." - Paul London explaining how much of a toll the wrestling business gives to the body
April 14, 2014
Alexa Bliss
"I cannot believe it. So shocked and saddened by the news of the Ultimate Warrior passing. Rest in peace. Prayers." - Alexa Bliss on the death of Ultimate Warrior
April 12, 2014
Lance Storm
"Crazy story. While we were away, my mom found a briefcase and sales material scattered beside our house by the fence. She gathered them up and then tried to find some personal info to see who lost the stuff. She found a busienss card and called. Person who answered said the case was stolen out of her car over a year ago in Victoria, BC. No idea how it got to Calgary in our yard over a year later. Weird." - Lance Storm tells a weird story that took place at his house
April 12, 2014
Matt Hardy
"Ultimate Warrior and his sudden and shocking passing is a reminder to us all. Live every day to its fullest. Tomorrow isn't guaranteed to anyone." - Matt Hardy gives advice on life to his fans after the death of the Ultimate Warrior
April 11, 2014
Lacey Von Erich
"My mom called to tell me my Uncle Jimbo, aka Ultimate Warrior, died. He was my dad's best friend, and a big part of our childhood. Rest in peace." - Lacey Von Erich discusses the death of Ultimate Warrior, who worked with her father Kerry Von Erich in WCCW
April 11, 2014
Kharma
"Rest in peace, Ultimate Warrior. Thank you for being such an inspiration to us all." - Kharma shares her feelings on Twitter about the death of the Ultimate Warrior
April 11, 2014
British Bulldog
"British Bulldog introduced me to Ultimate Warrior at Wrestlmania 12 before the show started. I couldn't have been more excited to meet him. Rest in peace, Ultimate Warrior." - Tyson Kidd talks about meeting Ultimate Warrior
April 11, 2014
Kassius Ohno
"Ultimate Warrior was my first favorite wrestler, and I will always appreciate his contributions. Glad he had his hall of fame moment. I'll always believe." - Kassius Ohno discusses the death of the Ultimate Warrior
April 11, 2014
Sean Waltman
"I got a sense he wasn't well. It was sad to me. He was kind of hunched over. He used to have such great posture. You just had this sense that he wasn't well. But he was in great spirits. He came up to (other wrestlers) and gave them hugs." - Sean Waltman discusses the health of the Ultimate Warrior during Wrestlemania 30 weekend
April 11, 2014
Buff Bagwell
"When I first heard the news of the Ultimate Warrior's passing - from my oldest son - my first thoughts were of his precious daughters, and how their father - whose love for them was clear - had been taken away from them far to early in their lives. My second thought was about the foolish tweet I sent out during Warrior's Hall of Fame induction speech - and how badly I wish I could have taken those words back. Maybe they seemed harmless at the time, but in retrospect, the fact that my final words about Warrior were negative ones has had me feeling pretty bad these last 24 hours. I did not dislike Warrior. I got along fine with him in 1996, and years later, during a 'Legends Rountable' focusing on 'Heatseekers', I was good-naturedly kidded by my fellow Roundtable guests for having nothing negative to say about Warrior, Paul Heyman or Buff Bagwell." - Mick Foley talks about his relationship with Ultimate Warrior
April 10, 2014
Cody Rhodes
"Why are folks surprised by Nancy Grace? She got dumped by a professional wrestler in the 1980s and started a life quest to be just awful. If she was remotely confident in her accusations, she would interview an active talent. Yet, she won't do that because she'd have a Mark Cuban and Skip Bayless situation, and she would come off as the ignorant sweat hog she actually is." - Cody Rhodes bashes Nancy Grace for attacking the wrestling business
April 10, 2014
Diamond Dallas Page
"I went on Nancy Grace last night expecting to discuss Warrior the man. Had I known the only topic discussed would be steroids I would not have participated. At the time I was also unaware of the list that was shown to the viewing audience. To imply that all of the wrestlers on that list died from steroids was wrong and for that they owe the families an apology. Again, my only intention was to discuss Warrior the man and share some stories about how dedicated he was to the wrestling business. I am saddened that was not what happened and my thoughts remain with his family." - Diamond Dallas Page discusses Nancy Grace interview
April 10, 2014