During a recent interview, Jake Roberts acknowledged that he unlikely would have made it to the top if not for the snake gimmick. The WWE legend also revealed that he was and still is afraid of snakes. Roberts came up with the idea when he was extremely stoned one night. He took the idea to management, and they absolutely loved it, so he ran with it to get a push. Roberts has a long history of substance abuse, so it's not that shocking.
March 17, 2016
During a podcast interview with Steve Austin, Jake Roberts revealed the origin of his Snake nickname. He claims that it was given to him by Paul Orndorff because Roberts kept sneaking behind his back and stealing his ring rats. Orndorff kept calling him a snake, so that nickname stuck. Roberts confessed that the snake gimmick made all of the difference in the world when it comes to his popularity and longevity in the business.
September 18, 2015