GUNNER MERCHANDISE NEWS
Name
Gunner
Real Name
Chadwick Lail
Date of Birth
June 6, 1982
Place of Birth
...
Hometown
...
Debut
2001
John Cena
If you're a big fan of Roman Reigns and want to see WWE continue to push him, then there's some really good news from the merchandise department. His products are the second best selling ones at live events across the country. Management uses that as a big gauge for who they continue to push. John Cena remains the leading seller by a landslide, however.
October 9, 2014
CM Punk
Last week, CM Punk had his lawyers send a 22 page letter to WWE regarding his royalty payments, and it appears that the company is responding by quickly removing his merchandise from their online store and at live events. The belief is that management does not want to keep paying Punk money, but at the same time, they already spent money on creating the merchandise.
September 9, 2014
CM Punk
When the company moved CM Punk from their official roster to the alumni section yesterday, WWE created a bit of a stir. Things escalated even further when management removed his merchandise from the WWE Shop website. Apparently, there was some miscommunication within the company on the matter. All of his merchandise have been returned to the online store.
July 17, 2014
Masahiro Chono
Long known as one of the most famous wrestlers in all of Japan, Masahiro Chono has signed a new deal with WWE. However, the contract is not for him to become an in ring performer for the company. Chono and WWE have an agreement that enables the international star to sell nWo related merchandise in Japan. Chono was a part of the stable and feels that now is a good time to bring the items back to the overseas market.
July 10, 2014
Sting
In a really interesting move, WWE is looking to hire a body double for Sting, so that they can film some sort of stunt for the upcoming DVD about the legendary WCW star. While many fans are clamoring for Sting to finally make his debut in WWE, the belief is that the two sides have only come to an agreement on a contract to produce content and merchandise.
June 9, 2014
Rey Mysterio
Now that his week long triple to Hawaii with his family is over, Rey Mysterio is looking to get back to work. The former world heavyweight champion revealed to fans that he was heading to Stamford to meet with WWE officials. The belief is that the two sides are going to negotiate a new contract, so that Mysterio, still one of the top merchandise movers on the roster, can continue his career with the company.
April 30, 2014
Terry Funk
It appears that the social media experiment for Terry Funk has come to an end, as the legendary NWA star has been quiet for almost half a year now. Funk was pretty active with his status updates back in September, where he promoted some merchandise. He was silent until posting something about WWE in December. No status updates since then.
April 29, 2014
CM Punk
With CM Punk not being on television for a couple of months now, his merchandise sales have been slumping a bit. That has enabled Daniel Bryan to move to the second spot on the list of WWE stars who move the most units. Management wants to try to close the gap between Bryan and John Cena, who sits at the top spot by a considerable margin.
April 24, 2014
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
CM Punk
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
Gunner
Earlier this week, news came out that Kurt Angle had been added as a last minute addition to the live events that TNA is holding this upcoming weekend. Word has now come out that the former world heavyweight champion will be teaming up with MVP to take on Ethan Carter and Brutus Magnus. Angle is replacing James Storm and Gunner, who are doing a show in England.
May 2, 2014
Gunner
Since James Storm and Gunner are heading over to England this weekend to work a big anniversary show over there, Kurt Angle has been added to the TNA live events this upcoming weekend in Wisconsin. The move is designed to help with ticket sales, as Storm is one of the more popular performers on the tour. No word yet on who Angle will be wrestling on these shows.
May 1, 2014
Gunner
TNA will be doing a couple of live events in Wisconsin this upcoming weekend, but James Storm and Gunner, both of whom are featured regularly on these tours, are not going to be available. The former TNA World Tag Team Champions are heading to England instead to work a big anniversary show for Plymouth Wrestling Alliance.
May 1, 2014
Gunner
With so many of their performer contracts expiring this year, TNA officials have been busy with negotiations and signings. The latest person to put pen to paper is Gunner, a rising star in the promotion. With the deal, he is expected to remain with the company for a couple of years, and he is also expected to continue on his push since splitting with James Storm.
April 16, 2014
Gunner
While the company has recently suffered the loss of AJ Styles and Chris Sabin, it appears that TNA has been able to retain one of their longtime stars. James Storm has signed a new multiple year deal to stick around. The former world heavyweight champion is expected to be given a nice push after he finishes up his program with Gunner.
April 13, 2014
Gunner
While he is no longer feuding with Mr Anderson, who has been moved into a program with Christy Hemme and Sam Shaw now, Bully Ray will be facing his nemesis once again. The two of them will be headlining some live events for TNA this weekend, where they will be working a steel cage match. James Storm and Gunner are also working a featured match at the show.
February 28, 2014
Gunner
Through Twitter, Gunner recently revealed that he used to be a security guard, prior to becoming a professional wrestler. The TNA star rightfully takes a lot of pride in being able to turn his life around over the years.
February 6, 2014
Gunner

On February 22, OMEGA Championship Wrestling is doing a live event in Smithfield, North Carolina. Matt Hardy and Shane Helms will be headlining the event as a tag team. Gunner, Christian York and Reby Sky have all been announced for the show as well.

February 6, 2014
Gunner
Matt Hardy, Jeff Hardy, Reby Sky, Beth Hardy and Gunner are all at the Pearl Jam concert right now.
October 30, 2013
Steve Austin
Some heavy speculations have arisen this week on the possible return of Steve Austin to WWE. Reports have surfaced that management has informed manufacturers to go heavy on products related to Stone Cold and informed distributors to prepare for a boost in merchandise coming through. No word yet on what Austin will be doing when he comes back, but there is a chance that it could just be a brief appearance.
September 26, 2014
David Otunga
Earlier in this week, Zack Ryder revealed to fans that WWE is no longer selling his merchandise. The belief is that it is a part of the company's plan to diminish his name value for when they decide to release him from his contract. Since the start of the year, Ryder has only been utilized eight times on television, all of which were losses. He hasn't had a victory on Monday Night Raw or Smackdown since December of 2012, when he pinned David Otunga on Raw.
July 5, 2014
Zack Ryder
A status update on Twitter from Zack Ryder, informing fans that WWE is no longer selling any of his merchandise. Rumors have been circulating that the company wants to downplay his popularity, and this revelation lends credibility to those speculations. The fact that Ryder actually pointed it out in public is a sign that he could be really frustrated with his situation in WWE.
July 1, 2014
Rey Mysterio
Last month, it was revealed that Rey Mysterio had his contract extended another year by WWE because he had missed so much time over the last twelve months. It was a move done by Vince McMahon to keep one of his top merchandise guys around. Rumors coming out now are that Mysterio is not too pleased with that, as he wanted to leave WWE once his contract expired. There are talks that a legal battle could ensue.
June 5, 2014
Sting
Rumors are floating around right now that Sting will be included in the upcoming WWE 2K15 video game, which is scheduled to be released in October. Speculations arose recently because Sting appears to be on the verge of signing a legends contract with the company, which would enable WWE to use his likeness on merchandise. The belief is that Sting will be a bonus to those that order early.
June 5, 2014
Jim Ross
"It's hard if you're quantifying raw numbers to say anyone was more popular at their zenith than Stone Cold Steve Austin. No one sold more merchandise, tickets or pay per view than Steve. The thing with Junkyard Dog was that he was the first African American number one baby face in a major territory. For black fans especially, he was such a groundbreaking force. There was a unique emotional relationship that JYD had with his audience. He gave a whole race their guy." - Jim Ross describes Junkyard Dog and his place in wrestling history
May 9, 2014
Rey Mysterio
While neither side has confirmed anything, rumors are that WWE and Rey Mysterio have been in contract negotiations to see if the masked wrestler can continue his career with the company for a couple of more years. The belief is that WWE has some leverage this time around because Mysterio merchandise is not moving as well as it has in the past.
May 8, 2014
Sting
While a lot of speculation and rumors have been floating around that he has signed the contract offer with the company because he made some appearances recently to discuss the life of the Ultimate Warrior, Sting still has yet to sign a deal with WWE to become an on screen character. He might have signed a minor deal for merchandise and DVD, however.
April 29, 2014
CM Punk
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
Lex Luger
"I still do Hangar 18 but I always liked Lex Luger as a kid and it had been a long time since we'd seen a finisher like that. It was something that I thought I could use, given my size. It also looks impressive so I decided to add it to my arsenal. I once had to pick up Luke Gallows, he's a big guy and sometimes you think 'that's bad on the back' because your compressing your spine. As for Hanger 18, I always give props to Brock Lesnar because that's his move and I use the F5 with the utmost respect but that move is rough on your back too." - Gunner talks about his finishing move
May 6, 2014
Gunner
In a bloody I Quit match at TNA Sacrifice 2014, Gunner was able to force James Storm into calling off the match by breaking off a big shard of glass and threatening to jam it into the head of his former tag team partner. A very bloody Gunner refused to quit, even though he took quite the beating.
April 27, 2014
Gunner
A video from Impact Wrestling of James Storm and Bobby Roode reforming Beer Money in a tag team match against Gunner and Bully Ray. TNA has been toying around with the idea of having Storm and Roode permanently joining forces again.
April 26, 2014
Gunner
A video of Bobby Roode and Gunner facing one another in a tables match on Impact Wrestling this week. TNA has been trying to give Gunner more credibility by having him work against veteran performers.
April 20, 2014
Gunner
Internally, TNA is hoping that they can build up Gunner over the next several months, so that he can become a title challenger for Brutus Magnus and the world heavyweight championship. His program with James Storm and fantastic match at TNA Lockdown 2014 helped increase his credibility in the eyes of the fans. Management will be doing more of that as well.
March 15, 2014
Gunner
At TNA Lockdown 2014, James Storm and Gunner put on a tremendous show inside of the steel cage. While they were both praised backstage for the match itself, both are receiving individual praises as well. James Storm is being lauded for making his opponent look like a million bucks, while Gunner is receiving words of encouragement because he is starting to look like a star.
March 11, 2014
Gunner
In a crowd pleasing segment at TNA Lockdown 2014, Gunner was able to secure one of the biggest wins of his career by defeating James Storm in a Last Man Standing match after Storm was unable to get back up from a superplex through two steel chairs.
March 9, 2014
James Storm
There are talks that James Storm will be having quite a bit role at Slammiversary, which was just recently announced to be taking place in Dallas. The feeling within TNA is that his southern gimmick would be quite the draw for fans in Texas. He is currently engaged in a program with Gunner, and that feud could be escalated into a top tier one by June.
March 7, 2014
James Storm
While it has yet to be officially announced for the pay per view, many are expecting a match between James Storm and Gunner will be added to TNA Lockdown 2014. On Impact Wrestling this week, Storm turned heel by hitting his super kick on a flying Gunner during his heavyweight championship match against Brutus Magnus.
February 23, 2014
Gunner
The TNA production crew put together a really good promotional video of Gunner recently, and it impressed Taz enough to where he took to Twitter to give them this shout out.
February 20, 2014
Gunner

There will be a Lethal Lockdown match at TNA Lockdown 2014 this year. Team Dixie will consists of Ethan Carter, Bobby Roode, James Storm and Rockstar Spud. They will face Team MVP, which will include MVP, Gunner, Eddie Edwards and Davey Richards.

January 31, 2014
James Storm

After weeks of teasing the move, the James Storm heel turn has finally happened. Impact Wrestling is being taped right now, and the long time TNA star turned on Gunner as he was challenging Brutus Magnus for the world heavyweight championship.

January 31, 2014
Gunner

Another person that TNA wants to push to the main event scene soon is Gunner. Many backstage feel that he can be elevated enough to be viewed as a worthy challenger for Brutus Magnus and the world title. The success of his story line with James Storm should help dictate that.

January 20, 2014
Bobby Roode

"It's hard to compare Gunner to either one of those guys just because I was in a tag team with those guys a much longer time. Me and Chris were basically unknowns coming up through the ranks trying to make a name for ourselves and as far as me and Bobby we were already established and we just kind of clicked together. It took us 6-8 months together to finally click but we did and we made a good run out of it. With me and Gunner, it's one of those things that I don't think we've been a tag team long enough to start describing us against my former partners."

January 15, 2014
James Storm

There are talks that TNA could be looking to split Gunner away from James Storm to see if he can become a star as a singles wrestler.

November 23, 2013
Gunner

TNA star Gunner served in the United States military during the Iraq War.

November 5, 2013
Undertaker
Good news for wrestling fans who hope that the Undertaker remains in the industry in some sort of capacity after retirement. The legendary performer has agreed to work as an adviser for the WWE developmental program. He will make the occasional trip to the WWE Performance Center and provide evaluations and advice to the performers and the trainers.
October 24, 2014
Alberto Del Rio
WWE is looking for a new social media manager. While that normally would not generate much interest, it does so here in this case because the previous guy that held the spot was Cody Barbierri, the allegedly racist employee that played a huge part in the controversial Alberto Del Rio release earlier in the year. No word yet on whether or not the release is related to the incident, but more on the story should be revealed in the upcoming days and weeks.
October 24, 2014
Christian
There is going to be another Edge and Christian reunion in the near future, but unfortunately for WWE fans, it will not be taking place inside of a wrestling ring. On the November 28 episode of Haven, Christian will be making a guest appearance on the show. His character will be a close friend of Dwight, the character portrayed by Edge.
October 23, 2014
John Cena
Even though he could possibly still be with WWE for the next several years, John Cena is now taking steps to ensure that he will have income after his wrestling days are over. The former heavyweight champion has partnered up with Leftfield Pictures, and they are going to be producing a variety of reality television shows to shop to the networks. Leftfield Pictures has had much success with Pawn Stars.
October 22, 2014
Batista
While he has long maintained that he has no desires to leave WWE for Hollywood, John Cena is publicly expressing interest in expanding his horizons. The former heavyweight champion wants to show the audience that he can do comedic roles. The belief is that he might have been influenced by the massive success of the Rock and Batista over the last couple of years.
October 22, 2014
Dean Ambrose
Rumors are floating around that Randy Orton suffered a serious injury during the handicap street fight tag team match on Monday Night Raw. It took place early in the match when Dean Ambrose dove out of the ring and on to the heels. Orton reportedly told the trainer that the ruptured disc in his back was messed up. No word yet on whether or not he can work Hell in a Cell 2014, but as a precaution, WWE kept Orton from working Smackdown this week.
October 22, 2014
Vince McMahon
Bad news for Vince McMahon today. He lost some more money, as WWE stocks was hit with quite the drop. The belief is that investors are jumping ship before quarterly results are announced at the end of October. Many are under the impression that the company will not reach their goal of breaking a million subscribers for the WWE Network. Another major drop could take place when the announcement is made.
October 22, 2014
Jeff Jarrett
If Jeff Jarrett wants Global Force Wrestling to do well right off the bat, then he's going to need some familiar faces on the show. Though he has been gone from WWE for quite some time now, John Morrison remains a familiar face with wrestling fans. The two of them are booked for a match against one another at an independent wrestling show on December 6, and Morrison has acknowledged that they will be discussing some business backstage.
October 22, 2014
Dixie Carter
At the end of the year, the long businesss relationship between TNA and Spike will be coming to an end. Dixie Carter, however, has only filmed enough episodes of Impact Wrestling to last until the middle of November. Reports have surfaced that the company will simply rely on recap shows during the final month of the year, as they make the transition to what hopefully will be a new home.
October 22, 2014
Jeff Jarrett
Some interesting things are brewing in the wrestling industry. Jeff Jarrett continues to make moves behind the scenes to launch Global Force Wrestling. There is a pay per view coming up in January, but he is reportedly working on something big before then. Jarrett was spotted at the office of Joe Koff, who happens to be the Chief Operating Officer of ROH.
October 22, 2014
AJ Lee
There are reports floating around right now that the reason why AJ Lee was not chosen to be a cast member on Total Divas is because she is married to CM Punk. However, she has repeatedly stated in the past that she was not interested in doing a reality television show. She enjoys her privacy and prefers to focus on being a wrestler. Management recently added Alicia Fox and Paige to the series.
October 21, 2014
John Cena
Initially, WWE felt that a match between John Cena and Randy Orton at Hell in a Cell 2014 was going to be able to sell itself. Management reportedly noticed the lack of interest and a good amount of complaint from fans, so they made the decision to change things up. The winner now gets a shot at the heavyweight championship, which should pique interest from more fans.
October 21, 2014
Rock
As many of you already know, the Rock is in Japan to promote the Hercules movie that he stars in. While there, he decided to have dinner with a very famous individual. The former WWE star dined with Mark Zuckerberg, the genius behind Facebook. Rock noted that he was quite grateful towards social media because it has enabled him to connect with fans in a very intimate way.
October 21, 2014
Vince McMahon
Chalk up another victory for Vince McMahon and his quest to draw in a younger audience. The company has reached a deal with Nickelodeon. The network will start airing episodes of Slam City this week. For those that are not aware, it is a cartoon based on the WWE performers getting jobs outside of wrestling. It had previously been airing solely on the WWE Network, but it is now available on television.
October 21, 2014
Cameron
Since Nikki Bella and Cameron have confirmed it publicly, the widespread belief among fans is that the cast member of Total Divas are not allowed to hold a championship in WWE. Stephanie McMahon, however, is disputing that rumor. During a recent interview, she flat out denied it when asked about the rumor. McMahon stated that it would be great for one of the cast members to hold the belt because it would drive more attention to the story.
October 21, 2014
Justin Roberts
When news broke that Justin Roberts had been given a release by WWE, fans naturally speculated as to who would replace him in the role. Initially, the belief was that Lilian Garcia would be remaining on Smackdown because it suits her schedule more, but it has now been revealed that she will be making a return to Monday Night Raw. Some are saying that the move will be temporary until WWE can find someone who can fill the position permanently.
October 20, 2014
Alicia Fox
The expanding cast of Total Divas will include Alicia Fox next season. WWE has decided to include as many of their female performers as possible on the show, and Alicia was quite willing to sign up for the reality television show. For a lot of the girls, the hope is that the extra exposure will help them build up their name value for when they eventually leave the company and pursue other things.
October 20, 2014
Paige
In an attempt to draw in even more viewers, the producers of Total Divas and WWE have decided to add new faces to the show. Paige was chosen to be one of the two cast additions. She is young, has a different look, is from England and has already been the Divas champion. Speculations are that the show will portray her as the new girl being given preferential treatment from management.
October 20, 2014
Mickie James
It has now been revealed that Mickie James is interested in making a return to WWE. She recently took several months off from the independent wrestling circuit to give birth to a child. Mickie has expressed interest in the past in returning to the company, but management reportedly did not pursue the move very aggressively. No word yet on how much interest their is from WWE at the moment.
October 20, 2014
Michelle McCool
In a sign that he is thoroughly enjoying his time away from WWE, Undertaker was spotted with his wife Michelle McCool at a college football game featuring the Texas Longhorns. The former world heavyweight champion even took the time to pose for pictures with fans, something that he did not do frequently when he was an active performer. Undertaker was also spotted recently at a high school football game.
October 19, 2014