GUNNER MERCHANDISE
Name
Gunner
Real Name
Chadwick Lail
Date of Birth
June 6, 1982
Place of Birth
...
Hometown
...
Debut
2001
CM Punk
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
CM Punk
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
James Storm
With so many of their performer contracts expiring this year, TNA officials have been busy with negotiations and signings. The latest person to put pen to paper is Gunner, a rising star in the promotion. With the deal, he is expected to remain with the company for a couple of years, and he is also expected to continue on his push since splitting with James Storm.
April 16, 2014
AJ Styles
While the company has recently suffered the loss of AJ Styles and Chris Sabin, it appears that TNA has been able to retain one of their longtime stars. James Storm has signed a new multiple year deal to stick around. The former world heavyweight champion is expected to be given a nice push after he finishes up his program with Gunner.
April 13, 2014
James Storm
Internally, TNA is hoping that they can build up Gunner over the next several months, so that he can become a title challenger for Brutus Magnus and the world heavyweight championship. His program with James Storm and fantastic match at TNA Lockdown 2014 helped increase his credibility in the eyes of the fans. Management will be doing more of that as well.
March 15, 2014
James Storm
At TNA Lockdown 2014, James Storm and Gunner put on a tremendous show inside of the steel cage. While they were both praised backstage for the match itself, both are receiving individual praises as well. James Storm is being lauded for making his opponent look like a million bucks, while Gunner is receiving words of encouragement because he is starting to look like a star.
March 11, 2014
Gunner
In a crowd pleasing segment at TNA Lockdown 2014, Gunner was able to secure one of the biggest wins of his career by defeating James Storm in a Last Man Standing match after Storm was unable to get back up from a superplex through two steel chairs.
March 9, 2014
Gunner
There are talks that James Storm will be having quite a bit role at Slammiversary, which was just recently announced to be taking place in Dallas. The feeling within TNA is that his southern gimmick would be quite the draw for fans in Texas. He is currently engaged in a program with Gunner, and that feud could be escalated into a top tier one by June.
March 7, 2014
James Storm
While he is no longer feuding with Mr Anderson, who has been moved into a program with Christy Hemme and Sam Shaw now, Bully Ray will be facing his nemesis once again. The two of them will be headlining some live events for TNA this weekend, where they will be working a steel cage match. James Storm and Gunner are also working a featured match at the show.
February 28, 2014
Brutus Magnus
While it has yet to be officially announced for the pay per view, many are expecting a match between James Storm and Gunner will be added to TNA Lockdown 2014. On Impact Wrestling this week, Storm turned heel by hitting his super kick on a flying Gunner during his heavyweight championship match against Brutus Magnus.
February 23, 2014
Taz
The TNA production crew put together a really good promotional video of Gunner recently, and it impressed Taz enough to where he took to Twitter to give them this shout out.
February 20, 2014
Gunner
Through Twitter, Gunner recently revealed that he used to be a security guard, prior to becoming a professional wrestler. The TNA star rightfully takes a lot of pride in being able to turn his life around over the years.
February 6, 2014
Shane Helms

On February 22, OMEGA Championship Wrestling is doing a live event in Smithfield, North Carolina. Matt Hardy and Shane Helms will be headlining the event as a tag team. Gunner, Christian York and Reby Sky have all been announced for the show as well.

February 6, 2014
Gunner

There will be a Lethal Lockdown match at TNA Lockdown 2014 this year. Team Dixie will consists of Ethan Carter, Bobby Roode, James Storm and Rockstar Spud. They will face Team MVP, which will include MVP, Gunner, Eddie Edwards and Davey Richards.

January 31, 2014
James Storm

After weeks of teasing the move, the James Storm heel turn has finally happened. Impact Wrestling is being taped right now, and the long time TNA star turned on Gunner as he was challenging Brutus Magnus for the world heavyweight championship.

January 31, 2014
James Storm

Another person that TNA wants to push to the main event scene soon is Gunner. Many backstage feel that he can be elevated enough to be viewed as a worthy challenger for Brutus Magnus and the world title. The success of his story line with James Storm should help dictate that.

January 20, 2014
Bobby Roode

"It's hard to compare Gunner to either one of those guys just because I was in a tag team with those guys a much longer time. Me and Chris were basically unknowns coming up through the ranks trying to make a name for ourselves and as far as me and Bobby we were already established and we just kind of clicked together. It took us 6-8 months together to finally click but we did and we made a good run out of it. With me and Gunner, it's one of those things that I don't think we've been a tag team long enough to start describing us against my former partners."

January 15, 2014
James Storm

There are talks that TNA could be looking to split Gunner away from James Storm to see if he can become a star as a singles wrestler.

November 23, 2013
Gunner

TNA star Gunner served in the United States military during the Iraq War.

November 5, 2013
Jeff Hardy
Matt Hardy, Jeff Hardy, Reby Sky, Beth Hardy and Gunner are all at the Pearl Jam concert right now.
October 30, 2013