WWE conducted a poll, asking fans if they felt that Big E Langston would some day be a world heavyweight champion. Thus far, 70% of the voters feel that the current Intercontinental Champion will move up to the main event scene eventually.
After announcing the big return, WWE conducted a poll on their website to see who fans wanted Batista to work against when he gets back into professional wrestling. Randy Orton barely beat out Brock Lesnar by garnering a third of the votes.
In order to sell his big match at Wrestlemania 3 against Hulk Hogan, Andre the Giant was promoted as having an undefeated streak that stretched over fifteen years. Gorilla Monsoon heavily sold that fact as well. However, he had actually been beaten a few times in other countries during that time period.
In professional wrestling, the term "gorilla position" is thrown around backstage in WWE, TNA, ROH and even some independent wrestling promotions. It is used to describe the backstage agent that gives instructions to the performers right before they go through the curtains.