Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.
Even though his character is banned from WWE, a new shirt for Big Show has just been released.
In order to sell his big match at Wrestlemania 3 against Hulk Hogan, Andre the Giant was promoted as having an undefeated streak that stretched over fifteen years. Gorilla Monsoon heavily sold that fact as well. However, he had actually been beaten a few times in other countries during that time period.
In professional wrestling, the term "gorilla position" is thrown around backstage in WWE, TNA, ROH and even some independent wrestling promotions. It is used to describe the backstage agent that gives instructions to the performers right before they go through the curtains.