In order to sell his big match at Wrestlemania 3 against Hulk Hogan, Andre the Giant was promoted as having an undefeated streak that stretched over fifteen years. Gorilla Monsoon heavily sold that fact as well. However, he had actually been beaten a few times in other countries during that time period.
There are plans within TNA right now to have Rockstar Spud and Ethan Carter working as a tag team. People backstage feel that the two of them work very well together and have a better chance of connecting with the audience if they were to work as a unit.