Rumors have surfaced that there was a point in time where WWE considered the possibility of having Luke Harper be without his beard. It was most likely around the time where the creative department decided to split him apart from Bray Wyatt and Erick Rowan. Fortunately, the front office opted to not do the drastic gimmick change because it would have totally changed his character. A change in the future is still a possibility.
March 22, 2015
WWE was really hoping that they ha stumbled upon a good idea when they started promoting the fact that Erick Rowan had a high IQ. The hope was that it would help him connect more with the audience if they didn't think of him as just being a drone for Bray Wyatt. Unfortunately, though, that has done little for the character, as much of the audience remains lackadaisical towards Rowan. Management might need to tweak up his character more.
March 22, 2015
The idea being Erick Rowan being fired is because WWE wants fans to believe that he's an important character in the stories. Lower level characters are rarely in danger of being in these types of predicaments. Rowan is still scheduled to work the Royal Rumble, so some sort of resolution should come for his character in the near future. Management has lost a little bit of faith in him, but they want to keep the push going for a bit.
January 9, 2015
As soon as WWE split up the Wyatt Family, the widespread belief was that they wanted to give Erick Rowan and Luke Harper a push that was outside of the outstretched shadows of Bray Wyatt. It now looks like Rowan might be the first one of the trio to lose that push, as management is said to be a bit concerned about how lackluster the audience has react to his new character. The feud with Big Show did very little to add momentum to Rowan.
December 30, 2014