EL TORITO MERCHANDISE RUMORS
Name
El Torito
Real Name
Mascarita Sagrada
Date of Birth
January 11, 1965
Place of Birth
...
Hometown
...
Debut
1989
Steve Austin
Some heavy speculations have arisen this week on the possible return of Steve Austin to WWE. Reports have surfaced that management has informed manufacturers to go heavy on products related to Stone Cold and informed distributors to prepare for a boost in merchandise coming through. No word yet on what Austin will be doing when he comes back, but there is a chance that it could just be a brief appearance.
September 26, 2014
David Otunga
Earlier in this week, Zack Ryder revealed to fans that WWE is no longer selling his merchandise. The belief is that it is a part of the company's plan to diminish his name value for when they decide to release him from his contract. Since the start of the year, Ryder has only been utilized eight times on television, all of which were losses. He hasn't had a victory on Monday Night Raw or Smackdown since December of 2012, when he pinned David Otunga on Raw.
July 5, 2014
Rey Mysterio
Last month, it was revealed that Rey Mysterio had his contract extended another year by WWE because he had missed so much time over the last twelve months. It was a move done by Vince McMahon to keep one of his top merchandise guys around. Rumors coming out now are that Mysterio is not too pleased with that, as he wanted to leave WWE once his contract expired. There are talks that a legal battle could ensue.
June 5, 2014
Sting
Rumors are floating around right now that Sting will be included in the upcoming WWE 2K15 video game, which is scheduled to be released in October. Speculations arose recently because Sting appears to be on the verge of signing a legends contract with the company, which would enable WWE to use his likeness on merchandise. The belief is that Sting will be a bonus to those that order early.
June 5, 2014
Rey Mysterio
While neither side has confirmed anything, rumors are that WWE and Rey Mysterio have been in contract negotiations to see if the masked wrestler can continue his career with the company for a couple of more years. The belief is that WWE has some leverage this time around because Mysterio merchandise is not moving as well as it has in the past.
May 8, 2014
Sting
While a lot of speculation and rumors have been floating around that he has signed the contract offer with the company because he made some appearances recently to discuss the life of the Ultimate Warrior, Sting still has yet to sign a deal with WWE to become an on screen character. He might have signed a minor deal for merchandise and DVD, however.
April 29, 2014
CM Punk
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
El Torito
Over the last decade, it has been repeatedly stated that the creative department likes to do segments that amuse Vince McMahon, and it appears that they have done that once again by pairing Hornswoggle and El Torito together in a WeeLC match at Extreme Rules 2014, where the performers will most likely work with small ladders, tables and chairs.
April 29, 2014
El Torito
Many within WWE have already chalked up the El Torito gimmick as a bust. Management were hoping that he could help elevate Diego and Fernando, but the audience has simply not connected with the trio. Torito will be kept around, though, as his contract is reasonably priced and kids at live events seem to enjoy his presence.
February 19, 2014
CM Punk
Last week, CM Punk had his lawyers send a 22 page letter to WWE regarding his royalty payments, and it appears that the company is responding by quickly removing his merchandise from their online store and at live events. The belief is that management does not want to keep paying Punk money, but at the same time, they already spent money on creating the merchandise.
September 9, 2014
CM Punk
When the company moved CM Punk from their official roster to the alumni section yesterday, WWE created a bit of a stir. Things escalated even further when management removed his merchandise from the WWE Shop website. Apparently, there was some miscommunication within the company on the matter. All of his merchandise have been returned to the online store.
July 17, 2014
Masahiro Chono
Long known as one of the most famous wrestlers in all of Japan, Masahiro Chono has signed a new deal with WWE. However, the contract is not for him to become an in ring performer for the company. Chono and WWE have an agreement that enables the international star to sell nWo related merchandise in Japan. Chono was a part of the stable and feels that now is a good time to bring the items back to the overseas market.
July 10, 2014
Zack Ryder
A status update on Twitter from Zack Ryder, informing fans that WWE is no longer selling any of his merchandise. Rumors have been circulating that the company wants to downplay his popularity, and this revelation lends credibility to those speculations. The fact that Ryder actually pointed it out in public is a sign that he could be really frustrated with his situation in WWE.
July 1, 2014
Sting
In a really interesting move, WWE is looking to hire a body double for Sting, so that they can film some sort of stunt for the upcoming DVD about the legendary WCW star. While many fans are clamoring for Sting to finally make his debut in WWE, the belief is that the two sides have only come to an agreement on a contract to produce content and merchandise.
June 9, 2014
Jim Ross
"It's hard if you're quantifying raw numbers to say anyone was more popular at their zenith than Stone Cold Steve Austin. No one sold more merchandise, tickets or pay per view than Steve. The thing with Junkyard Dog was that he was the first African American number one baby face in a major territory. For black fans especially, he was such a groundbreaking force. There was a unique emotional relationship that JYD had with his audience. He gave a whole race their guy." - Jim Ross describes Junkyard Dog and his place in wrestling history
May 9, 2014
Rey Mysterio
Now that his week long triple to Hawaii with his family is over, Rey Mysterio is looking to get back to work. The former world heavyweight champion revealed to fans that he was heading to Stamford to meet with WWE officials. The belief is that the two sides are going to negotiate a new contract, so that Mysterio, still one of the top merchandise movers on the roster, can continue his career with the company.
April 30, 2014
Terry Funk
It appears that the social media experiment for Terry Funk has come to an end, as the legendary NWA star has been quiet for almost half a year now. Funk was pretty active with his status updates back in September, where he promoted some merchandise. He was silent until posting something about WWE in December. No status updates since then.
April 29, 2014
CM Punk
With CM Punk not being on television for a couple of months now, his merchandise sales have been slumping a bit. That has enabled Daniel Bryan to move to the second spot on the list of WWE stars who move the most units. Management wants to try to close the gap between Bryan and John Cena, who sits at the top spot by a considerable margin.
April 24, 2014
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
CM Punk
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
Diego
For those that are wondering about the fate of 3MB after Jinder Mahal and Drew McIntyre received their release from WWE earlier in the week, it appears that the company will keep Heath Slater and Hornswoggle together. The two of them worked a tag team match over the weekend at a WWE live event in Canada. The faced Diego and El Torito in a losing effort.
June 15, 2014
El Torito
A picture of WWE star Hornswoggle now that he has been shaved bald after a loss to El Torito at the Payback 2014 pay per view.
June 2, 2014
Hornswoggle
For those of you that did not watch the Payback 2014 kickoff match, El Torito defeated Hornswoggle with a flying top rope moonsault. Hornswoggle had gotten distracted by thinking that he won after pulling off the mask. Afterwards, Hornswoggle was forced to sit in a barber chair while El Torito shaved his head. Hornswoggle is now bald, and expect WWE to promote that on Monday Night Raw this week.
June 1, 2014
Hornswoggle
A video from Monday Night Raw of El Torito celebrating Cinco de Mayo with Diego and Fernando before being attacked by Hornswoggle, Heath Slater, Jinder Mahal and Drew McIntyre.
May 6, 2014
El Torito
A picture of the mini announce team used by WWE at Extreme Rules 2014 during the WeeLC match between Hornswoggle and El Torito. The trio basically was a mock version of JBL, Michael Cole and Jerry Lawler, where they were respectively named JB Elf, Micro Cole and Jerry Smaller.
May 5, 2014
Fernando
During the Extreme Rules 2014 kickoff match, El Torito defeated Hornswoggle. He picked up the pin fall victory after jumping off the top rope and driving Hornswoggle through the table. Miniature tables and ladders were utilized during the WeeLC match. Diego, Fernando, Heath Slater, Jinder Mahal and Drew McIntyre were all involved in the match.
May 4, 2014
El Torito
A video of the match between El Torito and Hornswoggle on WWE Main Event this week. The company wants to have these two performers working a series of matches, so expect to see more interaction between the two of them on Monday Night Raw and Smackdown in the coming weeks.
April 24, 2014
Hornswoggle
A video of the match between Hornswoggle, who rarely gets to wrestle in WWE nowadays, and El Torito on Smackdown.
April 21, 2014
Hornswoggle
One of the ideas being tossed around right now backstage in WWE is to have Hornswoggle and El Torito wrestling one another on a pretty frequent basis. The two of them will be featured on Smackdown this week, and there could be more matches coming up. WWE had the two of them training together for a couple of weeks to ensure that the match quality is decent.
April 17, 2014
Xavier Woods

Some last minute replacements were added to Royal Rumble 2014. Initially, Xavier Woods and Wade Barrett were given spots in the big match, but WWE officials decided to remove them and replace them with JBL and El Torito instead. The feeling backstage was that the fans would react better to those the latter two performers.

January 28, 2014
Dolph Ziggler

Batista won Royal Rumble 2014 by eliminating Roman Reigns in the end. Other contestants during the match were Alberto Del Rio, Alexander Rusev, Antonio Cesaro, Big E Langston, CM Punk, Cody Rhodes, Damien Sandow, Dean Ambrose, Dolph Ziggler, El Torito, Erick Rowan, Fandango, Goldust, Great Khali, Jack Swagger, JBL, Jey Uso, Jimmy Uso, Kane, Kevin Nash, Kofi Kingston, Luke Harper, R Truth, Rey Mysterio, Ryback, Seth Rollins, Sheamus and the Miz.

January 26, 2014
El Torito

To play up their story line, El Torito posted a tweet, where he shows his affection towards WWE announcer Renee Young.

November 5, 2013
Randy Orton
In order to create new matches in the main event scene, WWE is contemplating a baby face turn for Randy Orton in the near future. Seeds have been planted on Monday Night Raw recently when his character is shown complaining frequently about being forced to put out fires created by Seth Rollins. The belief is that a feud between the two will be taking place very soon.
September 30, 2014
Bray Wyatt
On Monday Night Raw this week, WWE aired a video, featuring Luke Harper and Bray Wyatt. Reports have surfaced that the move was done because management wanted to give Harper a singles push. There are also talks that the company is considering a complete split for the Wyatt Family. No word yet on what they plan on doing with Wyatt and Erick Rowan.
September 30, 2014
Brock Lesnar
While WWE is still trying to finalize plans for Hell in a Cell 2014, one thing is certain. Seth Rollins is going to be working a match inside of the huge steel structure. His opponent will either be John Cena or Dean Ambrose. Management has not yet made a decision on that, but the belief is that Cena has the advantage because he has been more of a proven draw over the years, and the pay per view desperately needs that drawing power since Brock Lesnar and the WWE title are not going to be present.
September 30, 2014
Kenta Kobayashi
Reports have surfaced that Prince Devitt and Kenta Kobayashi are going to be promoted to the main roster very soon. The two of them are established international stars, and management is not going to have them languishing in the developmental program. WWE knows that the promotion might upset some of the guys that have been in WWE NXT for a while, but it is a move that they want to do.
September 30, 2014
Brie Bella
Some crazy rumors are floating around right now about Nikki Bella and Brie Bella competing in a Hell in a Cell match at Hell in a Cell 2014. WWE is extremely unlikely to do this because they do want their female performers in gimmick matches that might cause severe injury, but the rumors have some merit because it was revealed by an insider who has accurately broken the news on a couple of things in the past.
September 29, 2014
Big Show
Considering how far down the ladder he has been dropped, it's easy to understand why there are a lot of rumors about possible backstage heat on Bray Wyatt. Speculations were high over the weekend because Wyatt lost cleanly in a match against Big Show, a performer that is not being pushed. A possible explanation for the loss is that WWE usually allows the baby faces to win at live events, in order to appease the audience.
September 28, 2014
Homicide
When TNA originally brought Homicide back into the mix, it was designed as something temporary. However, the veteran performer did such a good job at getting a reaction from the audience that management had no choice but to keep him around a bit longer. They changed up the stories a bit for him, and he ended up being given an X division title match against Samoa Joe.
September 26, 2014
Stephanie McMahon
Some major trouble is reportedly brewing behind the scenes in WWE, as a new power struggle has just been revealed. Triple H and Stephanie McMahon are trying to take some power away from George Barrios and Michelle Wilson, two high ranking executives within the corporation. HHH and Stephanie are using the early failures of the WWE Network against Barrios and Wilson.
September 25, 2014
Vince McMahon
Vince McMahon reportedly has a rule about the cast of Total Divas. None of them are allowed to hold the championship while they are a part of that reality show. No word yet on why McMahon has that rule in place right now, but it is quite peculiar since WWE basically scripts a lot of their segments based on what is happening on Total Divas.
September 25, 2014
AJ Styles
While he has some resentment towards the company for letting him away, the door has not yet been completely closed on AJ Styles making a return to TNA next year. He enjoys working in Japan but would much rather be closer to his family at all times. Once Impact Wrestling secures a new home and the company can afford to hand out big contracts again, Styles could be one of the names brought back.
September 25, 2014
Vince McMahon
The latest episode of Monday Night Raw was a prime example of just how hectic things are backstage in WWE. About an hour and a half before the show was to be aired live to a nationwide audience, Vince McMahon decided to scrap the entire show and write it all over again from scratch. That caused quite a frenzy because the writers were barely given enough time to finish the scripts for the wrestlers.
September 25, 2014
Brock Lesnar
Reports have surfaced that Brock Lesnar is not scheduled to work Hell in a Cell 2014. The WWE champion has caused quite a headache for the front office. Management has to be selective about when they use him because they have to pay him accordingly. The creative department has a dilemma because they know that they cannot keep having Lesnar wrestle John Cena, and there's not a lot of performers on the roster that has enough name value to work with Lesnar.
September 25, 2014
Josh Mathews
Rumors spread rather quickly this week about Josh Mathews joining TNA when pictures of the announcer leaving the company headquarters appeared online. While no official confirmation has been made on the signing, the belief is that a contract has already been reached. While there is still a slight chance that he might be wrestling for the company, the widespread belief is that he is coming in as an announcer.
September 25, 2014
Dixie Carter
Rumors surfaced this week that Dixie Carter was going to make an announcement about the new network that Impact Wrestling would be moving to. However, at the last minute, Country Music Television has emerged as a strong candidate to land the weekly TNA show. The network is under the same corporate umbrella as their current home, Spike. CMT is available in close to 100 million homes.
September 24, 2014
Brock Lesnar
There is some disarray backstage in WWE right now as to what to do with the main event of Hell in a Cell 2014. Some think that John Cena and Brock Lesnar should have a title rematch in the gigantic steel structure. However, there are enough people who are opposed to the idea that management had to scrap all plans involving Lesnar and Paul Heyman on the latest episode of Monday Night Raw.
September 24, 2014
Antonio Cesaro
It appears that WWE might be done with the feud between Miz and Dolph Ziggler, two performers who were largely neglected by the creative department for a good period of time. Management wants to move Ziggler onto another challenge, and the name being tossed around the most is Antonio Cesaro. WWE is still high on Cesaro, even though he has not received a consistent push as of late.
September 23, 2014
Dixie Carter
Rumors are heating up that TNA will be making their long awaited announcement on a new television contract. Dixie Carter has been adamant all along about Impact Wrestling being able to remain on the air, and it looks like her team is about to finalize things. No word yet on which network the deal will be with, but it appears that Spike is not in the picture. WGN and Velocity are two of the rumored networks interested in bringing wrestling on board.
September 23, 2014
Brock Lesnar
Since Night of Champions 2014 took place over the weekend, a lot of fans were expecting Paul Heyman to make an appearance and gloat about how Brock Lesnar is still the WWE champion. However, Heyman was nowhere to be seen on Monday Night Raw. He was backstage at the event last night, but management opted against using him because they could not come up with something for Heyman and Lesnar.
September 23, 2014
Brock Lesnar
While there is a possibility that WWE does a third straight match between John Cena and Brock Lesnar, there are those backstage that are pushing for Cena to be transitioned into a feud with Seth Rollins instead. That's why the story line of Rollins attempting to cash in at Night of Champions 2014 took place. The belief is that this program will help elevate Rollins into the main event scene.
September 22, 2014
Austin Aries
Add Austin Aries to the long list of performers who may be leaving TNA once their contract expires. Reports surfaced recently that he was not one of the names advertised for an upcoming tour of England, and that led to the speculation that the former world heavyweight champion was not going to have his contract renewed by the company because they are still in limbo over a television contract.
September 22, 2014