DEAN AMBROSE GIMMICK
Name
Dean Ambrose
Real Name
Jonathan Good
Date of Birth
December 7, 1984
Place of Birth
...
Hometown
...
Debut
2004
Antonio Cesaro
The backstage gimmick for Antonio Cesaro is that WWE will try to get the fans to beg for a face turn. Management is still secretly passing out Cesaro Section signs to the fans at the live events. The hope is that fans will be clamoring heavily for him to leave Paul Heyman and finally become a good guy. If that works, then he can get his big match against Brock Lesnar in about a year.
April 17, 2014
Bray Wyatt
A video from Smackdown of Bray Wyatt threatening to go extreme on John Cena. The belief is that WWE will be continuing the feud between the two performers, and a gimmick match at Extreme Rules 2014 is being heavily considered.
April 14, 2014
Lance Storm
The boring gimmick that Lance Storm received while working in WWE was actually a little jab at internet wrestling fans. Many viewed him as a guy that was just too boring to be a star. In actuality, though, Storm has a pretty good personality and a sense of humor backstage. WWE went with the gimmick in order to try to something to see if it would give him momentum.
April 13, 2014
Ultimate Warrior
While he does not receive a ton of praise form his employers, Zack Ryder revealed to WWE fans through this Twitter post that the Ultimate Warrior praised him when they met backstage this past week. Warrior told Ryder that his impersonation is actually better than the real gimmick.
April 11, 2014
Natalya Neidhart
Since he is still involved with Natalya Neidhart on Total Divas, WWE wants to figure out a way to utilize Tyson Kidd more as a wrestler on Monday Night Raw and Smackdown. Rumors have it that officials are toying around with the idea of a new gimmick for him, even though his current gimmick works just fine. A push might be taking place in the upcoming weeks.
April 11, 2014
Bo Dallas
A video teasing the return of Bo Dallas to the main roster. WWE attempted to bring him up once, but they quickly changed their mind and sent him back down to developmental for further training. WWE will be using the "Bo-lieve" gimmick that he helped him gain a following down in WWE NXT.
April 10, 2014
Batista
"I love Bray Wyatt. I love him. I love that whole gimmick, that whole Wyatt Family gimmick, but Bray I think he's gonna be a huge star. I get caught up in this guy, man. When I watch him he's one of those guys. He's another guy, I mean he doesn't look like a stud. He's not a statue of a man, but he is athletic as you can get, that kid can move man. He is agile, he is a stud man. That kid is as an athlete. He gets when he cuts a promo, you just get sucked in man. He is hypnotizing. When I talk to him like personal, on a personal level, he's one of those kids who's not afraid to learn, he has no ego. He's still learning and he knows he's still learning and he's not afraid to ask questions, and I think that's why he's going to be so good. 'Cause he's this good right now and he still wants to learn." - Batista predicting Bray Wyatt to be the next big star for WWE
April 1, 2014
Mike Rotunda
Back when he was with the NWA, Mike Rotunda had an amateur wrestler gimmick when he teamed with Rick Steiner. It was actually based on his real life athletic career in college. Rotunda really did wrestle at Syracuse University. He was never an All American, though.
March 21, 2014
Carlito
Since the company is expected to have Carlito, Diego and Fernando all inducting Carlos Colon into the hall of fame at Wrestlemania 30, there are talks that WWE could try to convince the former United States Heavyweight Champion to make his return as an in ring performer. The Los Matadores gimmick has not exactly drawn in the fans, so the trio could be paired together.
March 17, 2014
Jeff Hardy
When the Willow gimmick showed up in TNA, a lot of fans wondered what exactly was going on with Jeff Hardy. Well, it turns out that the gimmick change was basically his desire to try something new with his character. He wanted to bring a little more excitement for himself after having been in the wrestling business since he was a teenager.
March 15, 2014
Gunner
There are talks that James Storm will be having quite a bit role at Slammiversary, which was just recently announced to be taking place in Dallas. The feeling within TNA is that his southern gimmick would be quite the draw for fans in Texas. He is currently engaged in a program with Gunner, and that feud could be escalated into a top tier one by June.
March 7, 2014
Sin Cara
Even though the name is associated with his failed stint in WWE, Sin Cara continues to use the name down in Mexico and Puerto Rico. Word going around is that he is using the name because he cannot go back to being Mistico, which is owned by CMLL. The masked performer has also not been able to come up with a new name and gimmick for himself.
February 21, 2014
Diego
Many within WWE have already chalked up the El Torito gimmick as a bust. Management were hoping that he could help elevate Diego and Fernando, but the audience has simply not connected with the trio. Torito will be kept around, though, as his contract is reasonably priced and kids at live events seem to enjoy his presence.
February 19, 2014
Ryback
Last year, some buzz was created when Ryback deleted all of his Tweets on Twitter. Many felt that the backstage heat was the reason why he was forced to take them down. Speculations swirled even more when he did it a second time. Now, the deletion of posts has become somewhat of a gimmick, as he has done it again this week.
February 18, 2014
Sgt Slaughter
While some are under the impression that he is simply portraying a character, Sgt Slaughter was once actually in the military, more precisely the Marine Corps. He even achieved the rank of Sargent during his tenure. That was how wrestling promoters came up with his gimmick and character.
February 15, 2014
Dolph Ziggler

Since the company has no interest in pushing them as singles performes, the idea being tossed around backstage right now has the Miz and Dolph Ziggler forming a tag team. WWE is also interested in giving them a gimmick where they both are disgruntled with the company.

February 5, 2014
Brad Maddox

While working in OVW, Brad Maddox had a necrophiliac gimmick named Brent "Beef" Wellington.

January 10, 2014
Edge

"We are thinking of making you guys the new 'Midnight Express. I just went, 'Oh, no. Anything new, whatever it is, it's not going to work.' That (idea) was doomed for failure right away. What are you going to say? That's brutal… a horrible idea, and I know Sean (Morley) felt the same way. We were like, this is not good, but we'll make it work and be a kick-ass tag team no matter what they call us; we'll do good with this."

January 5, 2014
Nikolai Volkoff

During the mid 1980s, Nikolai Volkoff made his return to WWE after stints in the AWA and Mid South. Upon his return, someone came up with the idea to have him sing the Russian national anthem to generate heel heat, as the United States was at odds with the country.

January 1, 2014
Abdullah the Butcher

For years, one of the most recognizable traits on a wrestler were the scars that were seen on the forehead of Abdullah the Butcher. The origin of that damage was from years and years of blading, in order to maintain his violent character. The trademark appearance is so popular that some Japanese cartoon makers have adopted it as well

January 1, 2014
Dean Ambrose
In an interesting move, WWE had Dean Ambrose defend the United States Heavyweight Championship at a live event in Saudi Arabia this week. He successfully retained the belt in a fatal four way that consisted of Cody Rhodes, Kofi Kingston and Dolph Ziggler. Ambrose has rarely been allowed to defend the US title over the last couple of months.
April 18, 2014
Dean Ambrose
For the longest time there, MVP was the longest reigning WWE United States Heavyweight Champion, but that mark looks to be broken soon if Dean Ambrose can hold on to the belt a little while longer. The Shield member rarely defends the belt, but WWE could opt to include it in the story line against Triple H, Randy Orton and Batista.
April 18, 2014
Jinder Mahal
A video of Seth Rollins, Dean Ambrose and Roman Reigns working a handicap match against Alberto Del Rio, Alexander Rusev, Wade Barrett, Curtis Axel, Drew McIntyre, Fandango, Heath Slater, Jack Swagger, Jinder Mahal, Titus ONeil and Ryback on Monday Night Raw.
April 17, 2014
Randy Orton
Even though Daniel Bryan and John Cena are both expected to work their respective matches at the pay per view, Extreme Rules 2014 will be built around a huge six man tag team match featuring Batista, Triple H, Randy Orton, Seth Rollins, Roman Reigns and Dean Ambrose. WWE might even have Evolution and Shield closing out the show as well.
April 17, 2014
Dean Ambrose
A new 30 Second Fury that features the Triple Powerbomb done by Dean Ambrose, Seth Rollins and Roman Reigns.
April 14, 2014
Erick Rowan
In order to increase interest in WWE Main Event this week, WWE did the third match between Roman Reigns, Dean Ambrose, Seth Rollins, Bray Wyatt, Luke Harper and Erick Rowan on the show. Here is a video highlight of that match.
April 11, 2014
Randy Orton
A video from Monday Night Raw of the Shield rescuing new WWE champion Daniel Bryan from Triple H, Kane, Randy Orton and Batista. This is essentially the face turn of Dean Ambrose, Roman Reigns and Seth Rollins.
April 11, 2014
Dean Ambrose
During WWE Main Event, it appeared that Dean Ambrose had suffered a serious rib injury. It looks like the Shield member is fine enough to keep working. He will be making an appearance on Smackdown this week, and Ambrose is not currently scheduled to miss any of the live events taking place over the next couple of days.
April 10, 2014
Seth Rollins
As seen on Monday Night Raw this week, WWE is teasing the fans with a potential feud between the Shield and Evolution. There are talks that Batista, Randy Orton, Triple H, Roman Reigns, Dean Ambrose and Seth Rollins could be utilized in a big main event match at Extreme Rules 2014. WWE still has to decide on what to do with Daniel Bryan at the pay per view, though.
April 9, 2014
Dean Ambrose
WWE.com is reporting that Billy Gunn suffered a serious injury during his match against Dean Ambrose, Seth Rollins and Roman Reigns at Wrestlemania 30. The report reveals that he was coughing up blood backstage after taking the triple power bomb from the Shield at the end of the match. No word yet on whether this is a story line or a legitimate injury.
April 7, 2014
Kane
At Wrestlemania 30, Dean Ambrose, Seth Rollins and Roman Reigns completely destroyed Kane, Road Dogg and Billy Gunn in a six man tag team match. The Shield captured the win over the Authority with a triple power bomb on both members of the New Age Outlaws at the same time. That led to an easy pin fall victory for the Shield at Wrestlemania.
April 6, 2014
Dean Ambrose
"You know what, I tell him this and we joke about it, but the smartest thing WWE did was put him with me and Dean Ambrose. Because when we met him, he started from scratch. Granted he's got a whole family history in the wrestling business, but he's a football player. He's an athlete and he's coachable, but like he gets it. Like he got it quick and he understood right away what we were doing. I think putting him with myself and Ambrose, who had the wealth of experience and the all the knowledge and traveling the road. We're in a car all the time, we're on the planes together, we're having the matches together. He was just able to soak up that information we were giving out like a sponge and you can see the difference. He was great when we came in, but look at him now and he's a completely different performer. It was the smartest thing they ever did, putting him with us." - Seth Rollins discussing the backstage reason why Roman Reigns was placed with the Shield
April 6, 2014
Dean Ambrose
While plans are constantly being changed throughout the week, WWE currently has Kane, Road Dogg, Billy Gunn, Roman Reigns, Dean Ambrose and Seth Rollins in the opening match at Wrestlemania 30. The belief is that the audience in New Orleans should give these guys a nice pop since all six guys are fairly over.
April 5, 2014
Seth Rollins
When the picture of the four of them together initially spread across the internet, there was not a lot of details as to why John Cena was standing in the ring united with Dean Ambrose, Seth Rollins and Roman Reigns. It has now been revealed that the four of them teamed up in a dark match main event at the Smackdown taping against Kane, Bray Wyatt, Luke Harper and Erick Rowan.
March 27, 2014
John Cena
A rather interesting picture of John Cena and the Shield together in the ring. For the longest time there, Dean Ambrose, Roman Reigns and Seth Rollins spent their days in WWE by attacking Cena at every turn.
March 25, 2014
Roman Reigns
Since management was having trouble trying to figure out where to put everyone, a last minute decision was made to do a six man tag team match so that WWE could get Kane, Road Dogg, Billy Gunn, Roman Reigns, Dean Ambrose and Seth Rollins on the Wrestlemania 30 card. Reigns initially had a much bigger role on the pay per view.
March 25, 2014
Seth Rollins
Since the company is worried about ruining the momentum of a potential star, there has been a lot of changes discussed backstage on how to handle the Roman Reigns push. Right now, WWE feels that it would be better if Seth Rollins and Dean Ambrose turned on Reigns, as opposed to the other way around, because it would get the fans behind Reigns more.
March 22, 2014
Dean Ambrose
In a sign that they still have a good amount of backstage power, Road Dogg and Billy Gunn have been pushing management to let them work with the Shield before WWE has Roman Reigns, Dean Ambrose and Seth Rollins going their separate ways. It looks like the company will be giving them that chance at Wrestlemania 30 in the Kane story line.
March 21, 2014
Kane
While a lot of fans are under the assumption that Dean Ambrose, Roman Reigns and Seth Rollins are now good guys, their face turn is actually temporary. It is only designed to get them a match against Kane and two mystery partners at Wrestlemania 30. The long term plan is for Ambrose and Rollins to remain as heels, while Reigns becomes a big face.
March 21, 2014
Dean Ambrose
Now that he is featured prominently on Monday Night Raw and Smackdown, a lot of fans have grown curious about the personal life of Dean Ambrose. Some believe that this picture is of the WWE star and his girlfriend, while others believe that it is simply a fan taking a picture with the US champion.
March 17, 2014