CM PUNK GIMMICK
Name
CM Punk
Real Name
Phillip Brooks
Date of Birth
October 26, 1978
Place of Birth
...
Hometown
...
Debut
1999
Antonio Cesaro
The backstage gimmick for Antonio Cesaro is that WWE will try to get the fans to beg for a face turn. Management is still secretly passing out Cesaro Section signs to the fans at the live events. The hope is that fans will be clamoring heavily for him to leave Paul Heyman and finally become a good guy. If that works, then he can get his big match against Brock Lesnar in about a year.
April 17, 2014
Bray Wyatt
A video from Smackdown of Bray Wyatt threatening to go extreme on John Cena. The belief is that WWE will be continuing the feud between the two performers, and a gimmick match at Extreme Rules 2014 is being heavily considered.
April 14, 2014
Lance Storm
The boring gimmick that Lance Storm received while working in WWE was actually a little jab at internet wrestling fans. Many viewed him as a guy that was just too boring to be a star. In actuality, though, Storm has a pretty good personality and a sense of humor backstage. WWE went with the gimmick in order to try to something to see if it would give him momentum.
April 13, 2014
Ultimate Warrior
While he does not receive a ton of praise form his employers, Zack Ryder revealed to WWE fans through this Twitter post that the Ultimate Warrior praised him when they met backstage this past week. Warrior told Ryder that his impersonation is actually better than the real gimmick.
April 11, 2014
Natalya Neidhart
Since he is still involved with Natalya Neidhart on Total Divas, WWE wants to figure out a way to utilize Tyson Kidd more as a wrestler on Monday Night Raw and Smackdown. Rumors have it that officials are toying around with the idea of a new gimmick for him, even though his current gimmick works just fine. A push might be taking place in the upcoming weeks.
April 11, 2014
Bo Dallas
A video teasing the return of Bo Dallas to the main roster. WWE attempted to bring him up once, but they quickly changed their mind and sent him back down to developmental for further training. WWE will be using the "Bo-lieve" gimmick that he helped him gain a following down in WWE NXT.
April 10, 2014
Batista
"I love Bray Wyatt. I love him. I love that whole gimmick, that whole Wyatt Family gimmick, but Bray I think he's gonna be a huge star. I get caught up in this guy, man. When I watch him he's one of those guys. He's another guy, I mean he doesn't look like a stud. He's not a statue of a man, but he is athletic as you can get, that kid can move man. He is agile, he is a stud man. That kid is as an athlete. He gets when he cuts a promo, you just get sucked in man. He is hypnotizing. When I talk to him like personal, on a personal level, he's one of those kids who's not afraid to learn, he has no ego. He's still learning and he knows he's still learning and he's not afraid to ask questions, and I think that's why he's going to be so good. 'Cause he's this good right now and he still wants to learn." - Batista predicting Bray Wyatt to be the next big star for WWE
April 1, 2014
Mike Rotunda
Back when he was with the NWA, Mike Rotunda had an amateur wrestler gimmick when he teamed with Rick Steiner. It was actually based on his real life athletic career in college. Rotunda really did wrestle at Syracuse University. He was never an All American, though.
March 21, 2014
Carlito
Since the company is expected to have Carlito, Diego and Fernando all inducting Carlos Colon into the hall of fame at Wrestlemania 30, there are talks that WWE could try to convince the former United States Heavyweight Champion to make his return as an in ring performer. The Los Matadores gimmick has not exactly drawn in the fans, so the trio could be paired together.
March 17, 2014
Jeff Hardy
When the Willow gimmick showed up in TNA, a lot of fans wondered what exactly was going on with Jeff Hardy. Well, it turns out that the gimmick change was basically his desire to try something new with his character. He wanted to bring a little more excitement for himself after having been in the wrestling business since he was a teenager.
March 15, 2014
Gunner
There are talks that James Storm will be having quite a bit role at Slammiversary, which was just recently announced to be taking place in Dallas. The feeling within TNA is that his southern gimmick would be quite the draw for fans in Texas. He is currently engaged in a program with Gunner, and that feud could be escalated into a top tier one by June.
March 7, 2014
Sin Cara
Even though the name is associated with his failed stint in WWE, Sin Cara continues to use the name down in Mexico and Puerto Rico. Word going around is that he is using the name because he cannot go back to being Mistico, which is owned by CMLL. The masked performer has also not been able to come up with a new name and gimmick for himself.
February 21, 2014
Diego
Many within WWE have already chalked up the El Torito gimmick as a bust. Management were hoping that he could help elevate Diego and Fernando, but the audience has simply not connected with the trio. Torito will be kept around, though, as his contract is reasonably priced and kids at live events seem to enjoy his presence.
February 19, 2014
Ryback
Last year, some buzz was created when Ryback deleted all of his Tweets on Twitter. Many felt that the backstage heat was the reason why he was forced to take them down. Speculations swirled even more when he did it a second time. Now, the deletion of posts has become somewhat of a gimmick, as he has done it again this week.
February 18, 2014
Sgt Slaughter
While some are under the impression that he is simply portraying a character, Sgt Slaughter was once actually in the military, more precisely the Marine Corps. He even achieved the rank of Sargent during his tenure. That was how wrestling promoters came up with his gimmick and character.
February 15, 2014
Dolph Ziggler

Since the company has no interest in pushing them as singles performes, the idea being tossed around backstage right now has the Miz and Dolph Ziggler forming a tag team. WWE is also interested in giving them a gimmick where they both are disgruntled with the company.

February 5, 2014
Brad Maddox

While working in OVW, Brad Maddox had a necrophiliac gimmick named Brent "Beef" Wellington.

January 10, 2014
Edge

"We are thinking of making you guys the new 'Midnight Express. I just went, 'Oh, no. Anything new, whatever it is, it's not going to work.' That (idea) was doomed for failure right away. What are you going to say? That's brutal… a horrible idea, and I know Sean (Morley) felt the same way. We were like, this is not good, but we'll make it work and be a kick-ass tag team no matter what they call us; we'll do good with this."

January 5, 2014
Nikolai Volkoff

During the mid 1980s, Nikolai Volkoff made his return to WWE after stints in the AWA and Mid South. Upon his return, someone came up with the idea to have him sing the Russian national anthem to generate heel heat, as the United States was at odds with the country.

January 1, 2014
Abdullah the Butcher

For years, one of the most recognizable traits on a wrestler were the scars that were seen on the forehead of Abdullah the Butcher. The origin of that damage was from years and years of blading, in order to maintain his violent character. The trademark appearance is so popular that some Japanese cartoon makers have adopted it as well

January 1, 2014
CM Punk
Even though he has not been with the company for quite a few weeks now, CM Punk is still receiving paychecks from WWE. He still ranks among the top merchandise movers in the entire company, with some reports stating that he only trails John Cena in that category. Punk is still under contract to WWE, so management is still paying him his royalties.
April 18, 2014
AJ Lee
One of the biggest reasons why WWE opted to put the Divas championship on Paige is because AJ Lee really needed to take some time off from the road. Aside from being stuck in the figurative storm after CM Punk walked out on the company, AJ has been on the road constantly over the last year. Both her body and mind needed the break.
April 16, 2014
CM Punk
While the widespread assumption is that CM Punk has been avoiding everyone in WWE since walking out on the company, it looks like he has been keeping up with Rey Mysterio. The masked superstar revealed on Instagram that the two of them still maintain communication. Mysterio also revealed that Punk sent him a custom made shirt this week.
April 15, 2014
CM Punk
Colin Cowherd, a host on ESPN, bashed CM Punk on his radio show this week. He was critical of the former WWE star for remarks that he made on Twitter about Ultimate Warrior's death not being a result of drugs. Unfortunately, though, Cowherd was not aware that Punk has not been active on social media since leaving WWE. He was actually responding to a parody account.
April 12, 2014
CM Punk
WWE has now decided to put the Undertaker into the upcoming Flintstones movie. The belief is that he was added to help alleviate the loss of CM Punk, whose role in the film has been replaced by Rey Mysterio. WWE still plans on having a working relationship with Undertaker, even if he decides to retire after his Wrestlemania 30 match against Brock Lesnar.
April 10, 2014
Rey Mysterio
Since he walked away from the company, CM Punk has now been removed from the upcoming Flintstones movie. To make it easier on the script writers, WWE has decided to replace him with Rey Mysterio, which should make it fairly easy for them to adapt the story line. The belief backstage is that Punk is going to just wait until his contract expires this summer.
April 10, 2014
CM Punk
In a move that many people had been expecting for quite some time now, Bo Dallas has been called back up to the main roster by WWE. His last stint was rather uneventful, and he was sent back down to developmental. Dallas was the WWE NXT guy that CM Punk was heavily pushing to management before he walked out of the company a few weeks back.
April 9, 2014
CM Punk
Since there were a million rumors about him being at the pay per view on Sunday night, a lot of fans were disappointed when CM Punk did not show up at Wrestlemania 30. Word has it that the former world heavyweight champion was sitting in the front row of an NHL game in Chicago on Sunday. His return to WWE appears less and less likely by the day.
April 7, 2014
CM Punk
While there has been a ton of rumors about him being in New Orleans for Wrestlemania 30 weekend, CM Punk is actually not even in the state. The former world heavyweight champion was actually in a Chicago suburb on Friday night. He was in attendance for an Against Me! concert. Many were expecting him to return to WWE on Sunday night.
April 5, 2014
CM Punk
"I could get more out of that guy than anybody else walking Planet Earth. He could have that ultimate 'Come to Jesus' meeting with me. Punk's been around for a long time and he's a smart guy, but he never stepped into a damn squared circle with the intensity of a guy like Stone Cold Steve Austin." - Steve Austin discusses potential match with CM Punk at Wrestlemania 31
April 5, 2014
CM Punk
The hot rumor heading into this weekend is that CM Punk will be at Wrestlemania 30. First, Steve Austin made the prediction that the former world heavyweight champion will be at the pay per view. Now, Diamond Dallas Page is doing the same in an interview with Wrestle Talk TV. Both Austin and DDP have connections backstage, so there might be some merit to their predictions on Punk.
April 4, 2014
CM Punk
Since there are rumors swirling around that the former world heavyweight champion is in New Orleans this weekend, there is a sports book that is taking bets on whether or not CM Punk makes his return at Wrestlemania 30. This is not sanctioned by Betfair Sportsbook and not by WWE. The odds are against Punk returning this weekend.
April 3, 2014
Hulk Hogan
"I don't know why he quit and what the situation was about, but I was really looking forward to meeting the man and getting to know him. As far as me, I have a personal opinion on it and I would love for him to come back. If he needs time off whether it was business or personal, it's none of my business. Whatever it was, he was such a great superstar and I would love for him to come back." - Hulk Hogan wants a CM Punk return in WWE
April 3, 2014
Steve Austin
At one point in time, he was rumored to be working a high profile match at this pay per view against CM Punk, but it looks like WWE will have to settle for just a cameo appearance by Steve Austin at Wrestlemania 30. The rumors are that some sort of agreement has been made, and Austin will be involved in some shape or form during the main show.
April 3, 2014
CM Punk
"I'm telling you, I'm going to stick to my prediction that CM Punk is going to make his return at WrestleMania 30 in New Orleans. I made this prediction two months ago here on the show. It's been a long time, I think he's cooled his jets, he's got some rest, and I think it's time to get back to work. I don't see him participating in a match but it would be great to see him in a run-in to establish himself, to entrench himself immediately in a memorable and just a great moment, and I would say plant himself firmly in the middle of an angle, because he would be the angle, by attacking whoever he sees fit to attack or asserting his presence rather, whatever the case may be. But I see CM Punk coming back at WrestleMania 30. Who knows if it will happen. We will know in about six short days when WrestleMania actually happens." - Steve Austin predicting that CM Punk will return this weekend
April 2, 2014
Paul Heyman
Some further details have been revealed about CM Punk leaving WWE. On the night that it happened, a meeting took place at Monday Night Raw. According to Paul Heyman, the only people within the room were Punk, Vince McMahon and Triple H. Heyman also stated that none of the three have talked about the incident with anyone else in the company.
April 2, 2014
CM Punk
Earlier this week, rumors sprung up about the two of them being engaged, and now speculation has picked up even more steam, as it is being said that AJ Lee will be moving to Chicago to be closer to CM Punk, who caused quite a scene this year by walking away from WWE. No actual confirmation on the engagement has been made yet, though.
April 1, 2014
CM Punk
The hot rumor going around professional wrestling right now is that AJ Lee and CM Punk are now engaged. There were talks backstage for the last few days of it being true, and the speculation even spread through to social media. The rumor mills are even hotter now that AJ was spotted on Monday Night Raw with a new ring on her finger.
April 1, 2014
Vince McMahon
Rumors are floating around online right now about CM Punk returning to TNA. However, that is not the case whatsoever. He is currently still under contract to WWE, and Vince McMahon has no intentions of giving him a release at the moment. The belief is that both sides will simply enable the deal to expire in a couple of months and then part ways completely.
March 27, 2014
Randy Orton
At the Wizard World Comic Con this weekend in Louisville, Randy Orton will be making an appearance at the event. The news is a bit interesting as this was the show that CM Punk was originally scheduled to be at before he walked out on WWE. Orton will be taking pictures and signing autographs, but he is not going to be answering questions from fans.
March 26, 2014