It appears that the story line and character development for Brutus Magnus is working, as fans have been booing him during the European tour. Many backstage were expecting him to receive cheers like Rockstar Spud has been receiving, but they're pleasantly surprised by the crowd reaction.
Another person that TNA wants to push to the main event scene soon is Gunner. Many backstage feel that he can be elevated enough to be viewed as a worthy challenger for Brutus Magnus and the world title. The success of his story line with James Storm should help dictate that.
Now that Brutus Magnus is the new TNA World Heavyweight Champion, it looks like Samoa Joe will be one of the first wrestlers to challenge him. The two of them have been booked for matches at live events this upcoming weekend.