It appears that the story line and character development for Brutus Magnus is working, as fans have been booing him during the European tour. Many backstage were expecting him to receive cheers like Rockstar Spud has been receiving, but they're pleasantly surprised by the crowd reaction.
Officials backstage in TNA are said to be quite impressed with Brutus Magnus and how well he has taken to his new role as the world champion. The belief is that his title reign should last for quite a period of time as long as his performances can be maintained.
Another person that TNA wants to push to the main event scene soon is Gunner. Many backstage feel that he can be elevated enough to be viewed as a worthy challenger for Brutus Magnus and the world title. The success of his story line with James Storm should help dictate that.