One of the reasons why Brutus Magnus was made the TNA champion was public relations, and it looks like the move is already paying off. Members of Parliament invited Dixie Carter and Magnus to take a private tour while they were in Europe doing some live events and Impact Wrestling.
It appears that the story line and character development for Brutus Magnus is working, as fans have been booing him during the European tour. Many backstage were expecting him to receive cheers like Rockstar Spud has been receiving, but they're pleasantly surprised by the crowd reaction.
"Steve Borden owes it to himself to have a Wrestlemania moment."
- Elijah Burke on Sting being at Wrestlemania 30
Officials backstage in TNA are said to be quite impressed with Brutus Magnus and how well he has taken to his new role as the world champion. The belief is that his title reign should last for quite a period of time as long as his performances can be maintained.
Wrestle-1, the new promotion founded by the Great Muta, is about to get an influx of talent from TNA for an upcoming live event in March. Austin Aries, Abyss, Bobby Roode, Brutus Magnus, Christopher Daniels, Davey Richards, Eddie Edwards, Frankie Kazarian, Gail Kim, Madison Rayne and Samoa Joe have been confirmed for the trip.
Impact Wrestling drew in one of the highest ratings that the show has seen in a couple of years this week. The belief is that WWE fans tuned in this week to see what would happen during the match between Sting and Brutus Magnus, as many are hoping that the legendary performer will end up at Wrestlemania 30 this year.
Another person that TNA wants to push to the main event scene soon is Gunner. Many backstage feel that he can be elevated enough to be viewed as a worthy challenger for Brutus Magnus and the world title. The success of his story line with James Storm should help dictate that.
Since TNA wants Brutus Magnus to have a solid run as the heavyweight champion, the creative department will be lining up some challengers, so he can work memorable feuds. Aside from Samoa Joe, another candidate being discussed is James Storm, who has routinely gotten the best reactions from the live audiences.
"When I ran into the duo at shows, Moolah would always remember me from our catering convos, and in the middle of talking Mae Young would go, 'Now which one are you again?' in that shaky voice to which Moolah would say, 'Oh Mae Hush Up' to which we would all share a laugh."
Now that Brutus Magnus is the new TNA World Heavyweight Champion, it looks like Samoa Joe will be one of the first wrestlers to challenge him. The two of them have been booked for matches at live events this upcoming weekend.
TNA sent out a press release, letting the world know that Brutus Magnus was the first British born world champion in a major American wrestling organization in over a century. The company also touted how the victory was seen in 120 countries.
TNA held a fan party in the United Kingdom this week, so they sent Brutus Magnus, their new world heavyweight champion, to attend the event. British wrestler Rockstar Spud and Jeremy Borash were also in attendance as well.
Through Twitter, Dixie Carter congratulated Brutus Magnus for winning the TNA World Heavyweight Championship.
On a special Final Resolution edition of Impact Wrestling last night, Brutus Magnus defeated Jeff Hardy in a tournament final and became the new TNA World Heavyweight Champion. He climbed the ladder and retrieved the belt after Rockstar Spud interfered.
TNA produced a highly entertaining funeral segment for Aces and Eights, who were forced to split up after Bully Ray was defeated by Mr Anderson at Turning Point.
Brutus Magnus posted a vague congratulatory message on Twitter, and it now appears that his target was Xavier Woods, who made his WWE debut this week.
Word going around right now is that the TNA tournament is designed as a vehicle to elevate Brutus Magnus into a feud with AJ Styles.