BRUNO SAMMARTINO GIMMICK
Name
Bruno Sammartino
Real Name
Bruno Sammartino
Date of Birth
October 6, 1935
Place of Birth
...
Hometown
...
Debut
1959
Antonio Cesaro
The backstage gimmick for Antonio Cesaro is that WWE will try to get the fans to beg for a face turn. Management is still secretly passing out Cesaro Section signs to the fans at the live events. The hope is that fans will be clamoring heavily for him to leave Paul Heyman and finally become a good guy. If that works, then he can get his big match against Brock Lesnar in about a year.
April 17, 2014
Bray Wyatt
A video from Smackdown of Bray Wyatt threatening to go extreme on John Cena. The belief is that WWE will be continuing the feud between the two performers, and a gimmick match at Extreme Rules 2014 is being heavily considered.
April 14, 2014
Lance Storm
The boring gimmick that Lance Storm received while working in WWE was actually a little jab at internet wrestling fans. Many viewed him as a guy that was just too boring to be a star. In actuality, though, Storm has a pretty good personality and a sense of humor backstage. WWE went with the gimmick in order to try to something to see if it would give him momentum.
April 13, 2014
Ultimate Warrior
While he does not receive a ton of praise form his employers, Zack Ryder revealed to WWE fans through this Twitter post that the Ultimate Warrior praised him when they met backstage this past week. Warrior told Ryder that his impersonation is actually better than the real gimmick.
April 11, 2014
Natalya Neidhart
Since he is still involved with Natalya Neidhart on Total Divas, WWE wants to figure out a way to utilize Tyson Kidd more as a wrestler on Monday Night Raw and Smackdown. Rumors have it that officials are toying around with the idea of a new gimmick for him, even though his current gimmick works just fine. A push might be taking place in the upcoming weeks.
April 11, 2014
Bo Dallas
A video teasing the return of Bo Dallas to the main roster. WWE attempted to bring him up once, but they quickly changed their mind and sent him back down to developmental for further training. WWE will be using the "Bo-lieve" gimmick that he helped him gain a following down in WWE NXT.
April 10, 2014
Batista
"I love Bray Wyatt. I love him. I love that whole gimmick, that whole Wyatt Family gimmick, but Bray I think he's gonna be a huge star. I get caught up in this guy, man. When I watch him he's one of those guys. He's another guy, I mean he doesn't look like a stud. He's not a statue of a man, but he is athletic as you can get, that kid can move man. He is agile, he is a stud man. That kid is as an athlete. He gets when he cuts a promo, you just get sucked in man. He is hypnotizing. When I talk to him like personal, on a personal level, he's one of those kids who's not afraid to learn, he has no ego. He's still learning and he knows he's still learning and he's not afraid to ask questions, and I think that's why he's going to be so good. 'Cause he's this good right now and he still wants to learn." - Batista predicting Bray Wyatt to be the next big star for WWE
April 1, 2014
Mike Rotunda
Back when he was with the NWA, Mike Rotunda had an amateur wrestler gimmick when he teamed with Rick Steiner. It was actually based on his real life athletic career in college. Rotunda really did wrestle at Syracuse University. He was never an All American, though.
March 21, 2014
Carlito
Since the company is expected to have Carlito, Diego and Fernando all inducting Carlos Colon into the hall of fame at Wrestlemania 30, there are talks that WWE could try to convince the former United States Heavyweight Champion to make his return as an in ring performer. The Los Matadores gimmick has not exactly drawn in the fans, so the trio could be paired together.
March 17, 2014
Jeff Hardy
When the Willow gimmick showed up in TNA, a lot of fans wondered what exactly was going on with Jeff Hardy. Well, it turns out that the gimmick change was basically his desire to try something new with his character. He wanted to bring a little more excitement for himself after having been in the wrestling business since he was a teenager.
March 15, 2014
Gunner
There are talks that James Storm will be having quite a bit role at Slammiversary, which was just recently announced to be taking place in Dallas. The feeling within TNA is that his southern gimmick would be quite the draw for fans in Texas. He is currently engaged in a program with Gunner, and that feud could be escalated into a top tier one by June.
March 7, 2014
Sin Cara
Even though the name is associated with his failed stint in WWE, Sin Cara continues to use the name down in Mexico and Puerto Rico. Word going around is that he is using the name because he cannot go back to being Mistico, which is owned by CMLL. The masked performer has also not been able to come up with a new name and gimmick for himself.
February 21, 2014
Diego
Many within WWE have already chalked up the El Torito gimmick as a bust. Management were hoping that he could help elevate Diego and Fernando, but the audience has simply not connected with the trio. Torito will be kept around, though, as his contract is reasonably priced and kids at live events seem to enjoy his presence.
February 19, 2014
Ryback
Last year, some buzz was created when Ryback deleted all of his Tweets on Twitter. Many felt that the backstage heat was the reason why he was forced to take them down. Speculations swirled even more when he did it a second time. Now, the deletion of posts has become somewhat of a gimmick, as he has done it again this week.
February 18, 2014
Sgt Slaughter
While some are under the impression that he is simply portraying a character, Sgt Slaughter was once actually in the military, more precisely the Marine Corps. He even achieved the rank of Sargent during his tenure. That was how wrestling promoters came up with his gimmick and character.
February 15, 2014
Dolph Ziggler

Since the company has no interest in pushing them as singles performes, the idea being tossed around backstage right now has the Miz and Dolph Ziggler forming a tag team. WWE is also interested in giving them a gimmick where they both are disgruntled with the company.

February 5, 2014
Brad Maddox

While working in OVW, Brad Maddox had a necrophiliac gimmick named Brent "Beef" Wellington.

January 10, 2014
Edge

"We are thinking of making you guys the new 'Midnight Express. I just went, 'Oh, no. Anything new, whatever it is, it's not going to work.' That (idea) was doomed for failure right away. What are you going to say? That's brutal… a horrible idea, and I know Sean (Morley) felt the same way. We were like, this is not good, but we'll make it work and be a kick-ass tag team no matter what they call us; we'll do good with this."

January 5, 2014
Nikolai Volkoff

During the mid 1980s, Nikolai Volkoff made his return to WWE after stints in the AWA and Mid South. Upon his return, someone came up with the idea to have him sing the Russian national anthem to generate heel heat, as the United States was at odds with the country.

January 1, 2014
Abdullah the Butcher

For years, one of the most recognizable traits on a wrestler were the scars that were seen on the forehead of Abdullah the Butcher. The origin of that damage was from years and years of blading, in order to maintain his violent character. The trademark appearance is so popular that some Japanese cartoon makers have adopted it as well

January 1, 2014
Triple H
Rumors have it that Triple H is the main driving force behind Bruno Sammartino staying involved with WWE. The company already has received his biggest marketing contributions when he was inducted into the hall of fame, but since HHH is a big fan of Sammartino, the two sides are maintaining a working relationship. Sammartino was at Wrestlemania 30 weekend, even though he was not featured on screen.
April 14, 2014
Andre the Giant
Last year, WWE unveiled an Andre the Giant statue, which impressed a lot of fans and wrestlers alike, and it looks like the company might be making it an annual thing. At an Axxess event during Wrestlemania 30 week, Triple H unveiled a new Bruno Sammartino statue. The legendary former world champion was there in attendance as well.
April 5, 2014
Bruno Sammartino
It appears that the legendary Bruno Sammartino has decided to go off the grid, as the former WWE champion has been avoiding Twitter since the end of August. Prior to that, he was routinely providing updates to his fans through the social media site. He was quite active on there around the time of his induction into the WWE hall of fame.
February 23, 2014
Bruno Sammartino
When his son first approached him about possible joining the professional wrestling business, Bruno Sammartino was understandably hesitant to give his blessings, so David Sammartino took it upon him to move down south and train with another wrestler. Upon seeing that his son was serious, Bruno then decided to teach David in the ring.
January 25, 2014
Bruno Sammartino

A group of people in Pittsburgh have put together the time and effort required to erect a statue of wrestling legend Bruno Sammartino, but the owners of the land where the old Civic Arena stands are against the idea and have placed a stoppage on those particular plans.

January 18, 2014
Bruno Sammartino

"Everything just went so quiet, it was a sellout, can you imagine that, here I am, wrestling my hero, the champ, and I end up winning the belt, one, two, three, a knee drop of the top, and I say, "where is the belt?" Finally, he raises my hand and he says, go back to the dressing room; you'll get the belt back there. They were afraid of a riot. I didn't pick up on it, but I did notice the people were very, very quiet. You could hear a pin drop, because they couldn't believe that Bruno got defeated after what, seven years? As far as Bruno was concerned, a lot of people don't realize, but those rings up there in New York are the boxing rings, the four ropes and a lot more stable base on the ring and not as much spring on the ring. Consequently us wrestlers, taking big back drops and suplexes on that, it ends up taking a toll on the body a lot more, so I really believe that Bruno needed the time off maybe surgery, maybe just get some rest. You know, I can imagine wrestling nearly every night and the pressure is on you because you're the champion and you have to draw money, so it was the whole idea that Bruno didn't mind the situation that much, because he wanted time off any way."

December 15, 2013
Bruno Sammartino

Bruno Sammartino bashed Vince McMahon and WWE during an interview with the Baltimore Sun. The wrestling legend cited the fact that the company did not take care of other legends as well as they should have. Sammartino even brought up how much more Mike Tyson was paid than the wrestlers.

May 2, 2008
Johnny Valiant
The legendary Bruno Sammartino accompanied his son David Sammartino during his match at Wrestlemania 1 against Brutus Beefcake, who was being managed by Johnny Valiant. Both managers became involved in the match and the match ended in a no contest.
March 31, 1985